Experimenting With New Sales Video - Need Feedback Please

by 13 replies
15
We are experimenting with a new sales video format for our new training program, and since I respect all of your opinions, and know that you all give honest advice I would love to hear your thoughts on the video on if you think it would convert.

Before I give you the link I am not asking you to watch the video to buy, but to provide your honest feedback. This is just like asking a review of a sales page. So please understand we do not want you to buy this, our intention is to get feedback so we can improve on our sales video since your opinions are appreciated.

Please provide your open and honest opinions here as you always do. Thank you so much for your feedback!

Here is the link to the sales video.



Thanks for your help Warriors!
#main internet marketing discussion forum #critique #experimenting #feedback #sales #sales video
  • Hey Paul nice video, I actually have mixed feelings in using this style as a sales video. Although I understand you need to tell a story I am wondering if it will sell or not over the traditional sales video that is currently being used. But all I can say as in anything just use some split testing to make sure that your covered to get maximum conversion.

    Would love to see it work for you though.

    Keep us informed as to how it is working for you so that we can benefit from this strategy of creating video sales.

    Thank

    Jeff
    Jeff Wellman's Layoff Your Boss Marketing
    • [1] reply
    • I don't understand.

      You speak like you're an impartial observer but your name is in the title tags on the page.

      Personally, Paul, I saw Keith Wellman's name there and clicked back reasoning that if he's involved it's not worth considering.

      Jeff, I would imagine that since you are involved in all this Paul will keep you informed on how it works.
      • [2] replies
  • Paul, I watched the first minute or two... my honest opinion is... not so good of a format. I don't need someone to read to me and show me the text on screen. Now, if you'd shown still photos of your example family... while you read the text/script, that may be more compelling. Have you ever sat through a powerpoint presentation where the presenter merely read the slides aloud? Same thing.

    I too am thinking about video, but I'm thinking about using me, standing there speaking and engaging with my audience and transitioning to examples/screen shots.

    Best of luck, I think you're on the right path with video.

    One last thing, you may want to clean up your audio a bit. The best way is to use a really good mic (not radio shack) like a Shure and run it through a mixer into a mini disc recorder... but that is an entirely different discusion. Go to your local music store and ask one of the people there for advice in setting up a small home studio, if your budget allows, tell them what you're doing with your audio on the internet. Great audio is something you never think about when you hear it, but you know 'not so good' audio when you do hear it.

    - Paul Stanely
    • [2] replies
    • Banned
      I realize you are trying to keep viewers as long as you can by not allowing them to fast forward to the end BUT...I think you're going to have just as many viewers click off anyway, because looking at a black screen and white letters is Booorrring!

      The first few seconds of a video is to "Sell" viewers on watching further.

      I do this with
      1) a "BIG PROMISE" in the beginning!
      2) Then, tell them what they're going to see
      3) Tell them
      4) Tell them what they've seen
      5) Ask them to "Take Action"

      Midas Man
    • Paul,

      I really appreciate your thoughts. We have been very successful with a different format of sales video that converted at around 6% for a membership, so we know it works, but wanted to try a story behind this one like what people do with copy, but I agree that I should go with pictures instead of them seeing what I am saying. Great point and it firms up that our assumptions are accurate to go with pictures here!

      Yeah we know video works, and was just curious on this way of doing a video where you tell a story. We will try to inform you on what happens when we change the video to have pictures.

      Thanks!

  • Hi Paul,

    Watched the video with interest.

    Personally I liked the way it was presented, as you are using 2 of the 5 senses. Also you can put a picture to the words, so someone seeing this and hearing the words can put a picture of their kids, their wife, their husband etc. Thus using their imagination. VERY VERY POWERFUL! Using psychology to the enth degree - Well done.

    Have you tried using a different backgound i.e. something other than black, like a blue (Nothing harsh - something pleasing to the eye) Just a thought.

    Another idea would be to split test the concept with a woman telling it from a womans angle as well.

    Now I know some you out there reading this will say What?? But think about why I have said this.

    Hope this helps Paul. Would love to hear about the results you get!
    • [1] reply
    • Thank you for that wonderful feedback! We are going to do a different version with more pictures instead of text for the story to see how that does for people.

      Using a different background is a tremendous idea! I forget that sometimes subtle changes can mean a world of difference. Great point!

      Also, very smart idea to run a split test with a woman telling the story and a man telling the story. We are thinking of trying that perspective.

      You have been most helpful!
  • I checked it out for about 5 seconds and it seems to be just another infomercial attempt at video marketing. Sorry I dont want to seem harsh but that's what my thoughts are. Also a video should be that a video not a text video voice over. Good luck
    • [1] reply
    • I appreciate you spending the time to leave a comment on this. You are certainly entitled to an opinion here. If you watch about 50 seconds into the video we go into a story which is the different angle we are trying.

      We have been very successful with the text video voice over format. The difference we decided to try was adding in the story element instead of doing a straight sell. We know people like stories in sales copy, so we tried that angle, and are curious what thoughts are here. The feedback has been awesome from Warriors.

Join the discussion

Next Topics on Trending Feed

  • 15

    Experimenting With New Sales Video - Need Feedback Please

    We are experimenting with a new sales video format for our new training program, and since I respect all of your opinions, and know that you all give honest advice I would love to hear your thoughts on the video on if you think it would convert. Before I give you the link I am not asking you to watch the video to buy, but to provide your honest feedback. This is just like asking a review of a sales page. So please understand we do not want you to buy this, our intention is to get feedback so we can improve on our sales video since your opinions are appreciated.