
Terms & Conditions: What do you need to add when you switch on Google remarketing?
Have been using the forum as an amazing resource for a while, but this is my first post

Am currently finding a T&C's template for a website (based in the US) that will sell online products (ebooks). I want to use remarketing.
When I switch on Google's remarketing and update the analytics code, I understand a cookie will be placed on the visitors's computer.
Would love to know from someone with experience what your legal responsibility is:
1. What needs to be put in the T&C's?
2. I've seen some big sites have a pop-up or hello bar type notificiation that cookies are being used, is this necessary for everyone? Only in the EU? How do you go about this?
Thanks so much for you time

Skype Me: r.boze