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Do you consider your personality TYPE before starting your IM biz?

by gjabiz
27 replies
Just doing some research, so thanks in advance if you participate.

With over 14 years in social work, I had occasion to study the Myers-Briggs personality charts, as well as other aptitude instruments, often used in my capacity as a Job Developer to help people find jobs they were interested in.

Anyhow, in the last 30 years online, I've seen thousands of business start-ups, and most, probably over 95% are no longer around.

As evidenced here at the WF, it appears many Warriors jump into IM and struggle for a long time, some for a few years until they find the thing that clicks for them.

I suspect, but have no evidence, not even anecdotal, that if people spent a little time understanding themselves...knowing more about their personality and then playing to their strengths...

wouldn't that, PERHAPS, help them from spinning their wheels and getting bogged down chasing shiny objects and this guru's method or the latest thing...and instead, put them on a faster track to their own success?

So, for those of you that achieved a level of success,

Do you find yourself DOING things today which are more in synch with your personality than when you started?

And, if so, would a little time spent in the beginning knowing yourself and what would make you happy, would that have saved you time, energy and money? OR

Does personality have nothing to do with it?

Your opinions appreciated.

Thanks,

gjabiz
#biz #personality #starting #type
  • Profile picture of the author discrat
    Unfortunately, I don't think a lot of the people around here consider their basic personalities and how it may or may not align with a particular Niche.

    For instance, I see people entering the weight loss and fitness Niche who just do NOT have a extroverted, go- getter type personality ,whatsoever.

    In fact, I have seen people enter this Market and are about as exciting as a wet rag LOL

    And then they wonder why they cannot develop a following

    I think a lot of people are so mesmerized by the dollar that they skip the part about analysing their strengths and weaknesses and how it might apply to certain Markets.


    Big mistake in my opinion.



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  • Profile picture of the author Brent Stangel
    Does personality have nothing to do with it?
    It has everything to do with it.

    Highly motivated self-starter able to work long hours, days, months completely alone and responsible for every decision and mistake. All with the very real possibility of never earning a penny.

    It ain't for the weak at heart.
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  • Profile picture of the author Steve B
    Originally Posted by gjabiz View Post

    I suspect, but have no evidence, not even anecdotal, that if people spent a little time understanding themselves...knowing more about their personality and then playing to their strengths...

    wouldn't that, PERHAPS, help them from spinning their wheels and getting bogged down chasing shiny objects and this guru's method or the latest thing...and instead, put them on a faster track to their own success?

    Gordon,

    I can't say that I've had massive success online, but I believe your hypothesis to be correct. Online business owners can save themselves time and effort (and a lot of wheel spinning) by playing to their strengths and recognizing that they have lots of alternatives available to make up for their own personality and skill deficiencies.

    I really do believe that anyone can be successful online. Why? Because there are so many different business models, strategies, and ways to make money that finding something you can do successfully online to make a profit should be possible regardless of your personality type.

    But here's the rub . . .

    Very few people admit or acknowledge their deficiencies, have the commitment to find a way to make up for them, and are willing to do whatever it takes to keep moving forward despite the almost certain obstacles that will surface.

    You can outsource any task needed in a business. You can find partners to make up for your own lack of knowledge or skills. But solo business owners often want to "go it alone" in spite of the dooming holes it might leave in their business.

    Long winded I am . . . but I really believe that any personality type can have a profitable business if they are willing to acknowledge their shortcomings, get the help that they need, and be willing to work to put a profit system in place and stick with it.

    Eventually, I think most of us that have been doing this for a long time gravitate to the things we enjoy and are able to do well . . . and move away from those tasks, skills, models that are out of our comfort zones. That is what I have done.

    Great thread and an important hypothesis to consider early on in your business.

    Steve
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  • Profile picture of the author writeaway
    Even if you are LAZY or FUZZY-headed, you can still succeed.

    How?

    You just have to have a plan and outsource the rest.

    Your job isn't to do the grunt work yourself.

    Your job is to look at the BIG PICTURE.

    The rest can be outsourced.

    However, if you don't have CAPITAL and you're not a self-starter or are FOCUSED, you will have a MUCH HARDER TIME.

    I'm not saying it will be impossible but it will definitely be more DIFFICULT.
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  • Profile picture of the author Jason Kanigan
    A behavioral type indicator like Myers-Briggs will not show whether you are lazy or not. It won't say whether you are exciting to be around or not, either.

    What it will show you are your preferences for communication, dealing with others, how you want to receive information, and so on.

    It will not tell you what niche to enter, or how to be a success.

    You may learn what kinds of tasks you are best suited for, eg. detailed or strategic. How you get ideas. What makes you feel like you're achieving something. These are valuable things.

    Let's understand what a behavioral profile indicator is and isn't. It is not a personality test. It is a preferences indicator on how you will behave.

    This is valuable because it shows you what you're likely to DO and not do.
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    • Profile picture of the author obaynes
      This premise assumes you accept Myers-Briggs as legitimate. Not everyone does. It is far from inarguable hard science.

      For example:

      Debunking the Myers-Briggs personality test - BBC News
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      • Profile picture of the author The Niche Man
        Whether Myers-Briggs is legitimate, useful or not, as others have mentioned, a person knowing himself is an advantage.

        Unfortunately, most Guru courses don't cover that subject very well or at all. Most insist anyone can do "IT" (Succeed with my secret formula, plan or ideas). Just follow my plan, course, affiliate program or build a list and the money will roll in.

        So, those who "invest" the time to consider their personality will have a unique advantage over the crowd. A crowd whose mostly rushing from one program to the other or stuck in their comfort zone.

        The only drawback of taking the time to know yourself (personality), it's not as sexy or exciting as starting a money-making program. But like most valuables in life the long term pay-off is in the back-end. The quick buck junkies can't stand to hear that.
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      • Profile picture of the author gjabiz
        Pretty much, one can DEBUNK anything...

        Myers-Briggs is a tool. Often a good starting point, but so is ASTROLOGY.

        Probably more people would believe an astrologer than than a licensed social worker using the M-B.

        I have used scores of instruments to measure all kinds of things, but, a face to face and "gut instinct" along with a historical perspective, can probably help many people choos the path of least resistance.

        Now, I'm thinking only of Warriors in this post, ones that spent several years to weave, that zigged and zagged their way to success...could they have expedited their journey by knowing themselves?

        The instrument of discovery, to me, isn't that important. It is when a person has their Ah HA moment, or finally puts the last piece in their puzzle.

        And if Tarot Cards, Astrology, Myers-Briggs or their Primal or Jungian Therapist assists, doesn't really matter.

        Shortcuts are a forbidden idea here, BECAUSE too many successful people worked too hard to get theirs...but,

        COULD they have slid down the ladder and bypassed a few squares had they taken the time to THINK

        about what can, cannot, will, or are unwilling to do.

        I'm daily amazed in the Off Line forum, with people who have selected to do a business where Cold Calling, or direct face to face cold calling IS the shortcut but they are unwilling to do the old salesman's chant...

        see the people, see the people, see the people.

        It is puzzling for me to see why people take so long, WHY don't more people take the advice, WHY is there so much frustration...

        and, I am of the belief, much of it is due to the starting point...

        which appears to me like this:

        You woke up in a life raft in the middle of the Ocean, and you just start paddling...but lets say for a moment, prior to this you took a course on celestial navigation...hopefully, you'll see the stars soon and can plot a course, maybe saving time and effort to get you to to the safe harbor.

        Knowing self, even with those Entrepreneur Aptitude tests, can be tools to help with your journey...

        provided you know where you want to go.

        It appears that these 3 things are the sharks circling one's life raft...

        Shiny Objects (the THIS will get you THERE, so buy it NOW)
        Overwhelmed with Choices (Eliminated by starting at Square One)
        Ignorance (Overcome with planned study)

        So, whatever the instrument used to get one to discovery of SELF, what they want and why...could be the best starting point for the many.

        gjabiz

        Originally Posted by obaynes View Post

        This premise assumes you accept Myers-Briggs as legitimate. Not everyone does. It is far from inarguable hard science.

        For example:

        Debunking the Myers-Briggs personality test - BBC News
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        • Profile picture of the author Jeff Schuman
          I'm not sure this has anything to do with personality type, but I think more people would make money online if they identified up front whether they were a worker or an entrepreneur.

          A worker wants to sit down at their computer and get paid for completing a task i.e. get paid to take surveys, or do a job for an hourly rate. An entrepreneur understands the work they do today may not pay them today, but they are building a business for the future.

          Big difference!
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    • Profile picture of the author ZenDude
      Originally Posted by Jason Kanigan View Post

      A behavioral type indicator like Myers-Briggs will not show whether you are lazy or not. It won't say whether you are exciting to be around or not, either.

      What it will show you are your preferences for communication, dealing with others, how you want to receive information, and so on.

      It will not tell you what niche to enter, or how to be a success.

      You may learn what kinds of tasks you are best suited for, eg. detailed or strategic. How you get ideas. What makes you feel like you're achieving something. These are valuable things.

      Let's understand what a behavioral profile indicator is and isn't. It is not a personality test. It is a preferences indicator on how you will behave.

      This is valuable because it shows you what you're likely to DO and not do.
      This is so true. I'm an INFJ, and I've already thought of how that might impact how I would sell to people. Since I am a teacher and counselor, my way so far has been to do just that. I use my own experiences to sell products, like using it for 30 days and writing about results. I also try to teach people learn to do things that will make them healthier and save them money. My kind of personality builds trust slowly, so I can't just start slapping affiliate products in their faces. Therefore, I'll have to use avenues that involve a lot of personal contact, which is why I chose social media.

      My road is more time-consuming, but it's also something I enjoy very much. I wouldn't enjoy simply slapping up product websites and promoting them with no personal contact. In fact, one reason I want to get out of freelance writing is the lack of personal interacton with a lot of my clients, who are just outsourcing and don't want to be bothered.

      I'm also a Type C - very laid back and tending toward procrastination, so I know that I have to push myself to make this work. I have to use a lot of motivational tools, but mostly I have to use good old fashioned discipline.

      To make it even worse, I'm ADHD, so I have to force myself to use organizational tools and keep track manually of almost everything, or I'll end up spending hours and hours just playing online instead of selling anything.

      All of this is very important to take into account, and I did so before I ever thought about getting serious about this line of work.
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      • Profile picture of the author gjabiz
        Developing systems which WORK WITH my ADD/ADHD has been a blessing, AND...

        I've found them to be useful tools which others can use too.

        You don't have to have attention deficit disorder, to be attention deficit...as witnessed by the shiny object syndrome displayed by so many here.

        THE problem, is this...

        Most don't know what they want, no clear cut end game, no goal, but have a want (money) but without the skills or APTITUDE to learn the skills.

        Here at WF, you find success, as told through anecdotal experience...

        takes much longer than thought, BUT, it has always been my opinion, it takes 1 year to 18 months to get to the level most would be happy with...

        IF they are focused (10 hours per week) and have written goals and a method to cross off the completed tasks on the way.

        gjabiz







        Originally Posted by ZenDude View Post

        This is so true. I'm an INFJ, and I've already thought of how that might impact how I would sell to people. Since I am a teacher and counselor, my way so far has been to do just that. I use my own experiences to sell products, like using it for 30 days and writing about results. I also try to teach people learn to do things that will make them healthier and save them money. My kind of personality builds trust slowly, so I can't just start slapping affiliate products in their faces. Therefore, I'll have to use avenues that involve a lot of personal contact, which is why I chose social media.

        My road is more time-consuming, but it's also something I enjoy very much. I wouldn't enjoy simply slapping up product websites and promoting them with no personal contact. In fact, one reason I want to get out of freelance writing is the lack of personal interacton with a lot of my clients, who are just outsourcing and don't want to be bothered.

        I'm also a Type C - very laid back and tending toward procrastination, so I know that I have to push myself to make this work. I have to use a lot of motivational tools, but mostly I have to use good old fashioned discipline.

        To make it even worse, I'm ADHD, so I have to force myself to use organizational tools and keep track manually of almost everything, or I'll end up spending hours and hours just playing online instead of selling anything.

        All of this is very important to take into account, and I did so before I ever thought about getting serious about this line of work.
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  • Profile picture of the author leilani
    No I have not considered my personality type before getting involved in IM.

    I've approached IM as the wave/trend of the future, I need to learn it to be good at it. It;s a system.

    Now what I choose to do in that system is an entirely different thing. I do agree that if you can find a niche that you find joy in working in, then do you think personality type testing would help for that?

    Please advise.

    Leilani
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    • Profile picture of the author gjabiz
      what you are talking about.

      You believe IM is a system? BUT, within that system, you get to choose to do what you want?

      IF IM were a system (but its not) you would simply follow the system. What do you need to learn to be good at?

      AND, a personality test or any aptitude test, can only offer up suggestions, and as we see from previous posts, there is no UNIVERSAL test which can tell us who we are or what we want.

      Doing something you like, can be good advice, HOWEVER...as an example.

      I loved golf, taught for 25 years, had a huge roster of students, 5 PGA pros on my payroll...and was making lots of money...

      And I grew to HATE it, because the more financial success I had, the further I got from the basic thing I loved, and the new golfers at the time...along with rule changes, made me abandon both a lucrative business and a former love.

      So, my divorce (in a manner of speaking) from golf, was the right move at the time. In retrospect, had I taken a closer look at my personality and aptitude, I could have seen the trouble headed my way, and possibly avoided or prevented the almost predictable train wreck I created.

      There is a saying, KNOW THYSELF. I think in IM, one might want to consider this:

      KNOW WHAT YOU WANT, AND WHAT YOU DON'T.
      Then,

      BEGIN.

      gjabiz

      Originally Posted by leilani View Post

      No I have not considered my personality type before getting involved in IM.

      I've approached IM as the wave/trend of the future, I need to learn it to be good at it. It;s a system.

      Now what I choose to do in that system is an entirely different thing. I do agree that if you can find a niche that you find joy in working in, then do you think personality type testing would help for that?

      Please advise.

      Leilani
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      • Profile picture of the author discrat
        Originally Posted by gjabiz View Post

        I loved golf, taught for 25 years, had a huge roster of students, 5 PGA pros on my payroll...and was making lots of money...

        And I grew to HATE it, because the more financial success I had, the further I got from the basic thing I loved, and the new golfers at the time...along with rule changes, made me abandon both a lucrative business and a former love.
        Aha, and this legitimately counters the ever present mantra around here that people spew out.. i.e " make money at what you Love"

        ...it doesn't always work out that easy


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  • Profile picture of the author Synnuh
    Personality has everything to do with why I took my beatings and stayed in IM. I'm an INTJ that wanted to get paid the most for doing the least since I was 5 years old, and grew up hacking away on computers and the internet.

    Internet Marketing was my calling.

    I don't think people understanding themselves would speed up the process, though. Gurus are crafty *******s waiting to sink their claws into newbies. Once it's set in, the cancer spreads. And most people's problems come from long before they've found IM.

    There's just so many different ways to make money online it's easy to see how people get lost. Then you've got 90% of people regurgitating false information in hopes to make a (quick?) buck, so it's the breeding ground for incestuous mental masturbation, for lack of better words.

    If gurus taught marketing, instead of making money online and loopholes or quick systems, I think a lot less people would have problems. But the gurus wouldn't be raking it in, either.

    As soon as dollar signs set into people's eyeballs though, coupled with inherent laziness, most of them go off wondering around for the next quickest buck they can get. It's this industry, if you ask me.
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    • Profile picture of the author gjabiz
      Originally Posted by Synnuh View Post


      ... most people's problems come from long before they've found IM.
      TRUE THIS^^^

      There's just so many different ways to make money online it's easy to see how people get lost.
      Then it makes sense, does it not, to find out which WAY is best for you, and aptitude plays a big part, eh?

      If gurus taught marketing, instead of making money online and loopholes or quick systems, I think a lot less people would have problems. But the gurus wouldn't be raking it in, either.
      I don't know what you mean by guru, but there are marketers who do teach marketing.

      As soon as dollar signs set into people's eyeballs though, coupled with inherent laziness, most of them go off wondering around for the next quickest buck they can get. It's this industry, if you ask me.
      It isn't the industry, because what industry are you talking about? IM? Making money?

      I'd bet the vast majority of WF people started with dollar signs in our eyes? It is the REASON for this forum and has been since day one almost 16 years AGO.

      Where else would you have people start?

      But what most people don't start with is an exact amount, and real life knowledge of what effort it takes to obtain that amount.

      Nor do they have a plan, and most don't even know how to make one...plus a lack of business education puts them way behind right from the start.

      I believe in knowledge, and the effort it takes to gain it, a person can get a college degree in 4 years because they are provided with a plan in the beginning.

      Where is the four year plan to make 100 grand a year? Or the 2 year plan to make 40k per year?

      So, can we not say it is on the individual, their efforts...including the knowledge of planning and execution...which determines their success or failure?

      18 months should be enough time, IF, one knows what they want and why.

      And doesn't self sabotage by going against their personality type.

      gjabiz
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  • Profile picture of the author FromCook2King
    [DELETED]
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    • Profile picture of the author gjabiz
      Originally Posted by FromCook2King View Post

      It's a double edged sword.
      Uh, HUH?

      What is?

      gjabiz

      PS. I probably know better, but sometimes I can't tell if I'm naive, or just stupid.

      OH, I see now, a new spammer to get his post count up, never mind.
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      • Profile picture of the author FromCook2King
        Originally Posted by gjabiz View Post

        Uh, HUH?

        What is?

        gjabiz

        PS. I probably know better, but sometimes I can't tell if I'm naive, or just stupid.
        The question can't be answered directly. Their are far to many things to consider.
        People are different. It doesn't matter what you've been through or who you are. Personality has no correlation to success. Realizations do but that isn't a personality trait.
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  • Profile picture of the author Randall Magwood
    I kinda do believe that personality has something to do with it. There are some people who would rather go into work every morning, instead of owning their own business. If you're a very ambitious type.... then i would say that a business is in your future.
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  • Profile picture of the author extrememan
    You know what? I do, I'm using my personality in my videos, blog posts, emails and sales copy. I realized that people like to do business with REAL people and ones that show value in everything they do. Promotions and content..
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  • Profile picture of the author ZenDude
    Money is not a good motivator. That's been proven in study after study. There is no magic pill that will give you motivation. Most of the time, you don't need motivation, you need discipline.

    Money doesn't motivate me. Not having to work hard motivates me. I'm willing to work hard for 3 years so that I won't have to work hard for the rest of my life. So FREEDOM is my motivation -- the freedom to do what I want without having to worry about money.
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    • Profile picture of the author gjabiz
      Originally Posted by ZenDude View Post



      Money doesn't motivate me. Not having to work hard motivates me. I'm willing to work hard for 3 years so that I won't have to work hard for the rest of my life. So FREEDOM is my motivation -- the freedom to do what I want without having to worry about money.
      This may be the most incongruent statement made at WF. An oxymoron superb.

      You are not motivated by money? Yet, you are willing to work hard for 3 years so you don't have to work hard for the rest of your life? Is this really what you mean?

      As my title suggests, there are homeless guys in San Diego who do what they want, every single day. NO ONE tells them what to do.

      They have more freedom than even the richest of dudes, don't they?

      IF you want freedom from hard work, do something you love to do, and be free doing it.

      PLEASE, what am I missing? How do you define the FREEDOM which motivates you, what are the parameters, or metrics, other than monetary you are going to use to know when this so-called FreeDom happens?

      gjabiz
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  • Profile picture of the author brettb
    INFJ here.

    I've been making money online for over 15 years now. I play to my strengths which are intelligence and imagination. I'm good at making products, but not so good at marketing them. I should team up with an ESTJ or something, but we'd probably have a spectacular falling out.
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    • Profile picture of the author gjabiz
      Yes, playing to strengths is a good idea, teaming up with someone is a good idea, so, I'm curious as to what is in your personality (or were you just being facetious?) which would lead you to the

      probably...

      having a falling out, a SPECTACULAR one.

      Are you a jerk? Hard to get along with? Argumentative? With your intelligence and creativity, you should be able to, at the very least, outsmart and out think a collaborator and build a spectacular venture with a marketing partner, right?

      gjabiz


      Originally Posted by brettb View Post

      INFJ here.

      I've been making money online for over 15 years now. I play to my strengths which are intelligence and imagination. I'm good at making products, but not so good at marketing them. I should team up with an ESTJ or something, but we'd probably have a spectacular falling out.
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      • Profile picture of the author webmarketer
        The low-barrier-to-entry or almost no-barrier-to-entry for anyone who has the smarts, none of the business skills or a modicum of business sense misleads the new wantpreneur. The opportunity for untold wealth that IM supposedly rewards one willing is the first "shiny object" that lures the unsuspecting in. "Hey, if a lazy schmuck can do it, so can I", so goes the thinking. Ads and overhyped sales letters have done their share of mass-brainwashing--"make $3000 in a month", "$100,000 a year", "push-button-solutions", "set-it-and-forget-it and you'll make money", "sites like ATM cash machines" and all the amazing bullshit-ridden copy you'll find.

        Going into internet marketing does not require anyone to take an aptitude test. Personality profiling is an afterthought a majority of the time. A fool and his money are parted--by greed.
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        • Profile picture of the author gjabiz
          You sure? And not by ignorance? Or because they are a fool to start with?

          We have many new people here simply seeking a better life, and their one resource may be... the Internet and access.

          Therefore, they may be seeking their opportunity via this limited resource, not having access to capital, or even education.

          Some pretty smart people were taken in by Bernie Madoff, Enron, and the hundreds of scams...not all of them by greed either.

          Most of us have been burned a time or two simply via trust, and to label us fools and greedy doesn't seem to fit the bill, although, if the shoe fits...

          Ignorance is overcome with learning and that is the reason many come here to the WF, and it can be overwhelming to separate the wheat from the chaff.

          I, for one, don't consider most to be be fools, nor greedy.

          gjabiz



          Originally Posted by webmarketer View Post

          The low-barrier-to-entry or almost no-barrier-to-entry for anyone who has the smarts, none of the business skills or a modicum of business sense misleads the new wantpreneur. The opportunity for untold wealth that IM supposedly rewards one willing is the first "shiny object" that lures the unsuspecting in. "Hey, if a lazy schmuck can do it, so can I", so goes the thinking. Ads and overhyped sales letters have done their share of mass-brainwashing--"make $3000 in a month", "$100,000 a year", "push-button-solutions", "set-it-and-forget-it and you'll make money", "sites like ATM cash machines" and all the amazing bullshit-ridden copy you'll find.

          Going into internet marketing does not require anyone to take an aptitude test. Personality profiling is an afterthought a majority of the time. A fool and his money are parted--by greed.
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          • Profile picture of the author webmarketer
            That's the way I see it. That's the way I call it.

            On greedy investors: "Everyone was greedy. I just went along." -- Bernie Madoff, ponzi schemer.


            Originally Posted by gjabiz View Post

            You sure? And not by ignorance? Or because they are a fool to start with?

            We have many new people here simply seeking a better life, and their one resource may be... the Internet and access.

            Therefore, they may be seeking their opportunity via this limited resource, not having access to capital, or even education.

            Some pretty smart people were taken in by Bernie Madoff, Enron, and the hundreds of scams...not all of them by greed either.

            Most of us have been burned a time or two simply via trust, and to label us fools and greedy doesn't seem to fit the bill, although, if the shoe fits...

            Ignorance is overcome with learning and that is the reason many come here to the WF, and it can be overwhelming to separate the wheat from the chaff.

            I, for one, don't consider most to be be fools, nor greedy.

            gjabiz
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