Advice from a million dollar marketer

lol, in all these years, you have not changed one bit man. I mean, the only reason I even recognize your name is because of that attitude right there that has been that way for many years here... to the point many used it as a joke. how does it feel to live like that daily? Must make everything in life suck across the board.

You make me grateful.

You complete me.

yes this is true.
But it doesn't hurt to be given the basic blueprint and then go from there. You have to start somewhere

I believe the correct expression is fly by. Spelling, sarcasm and observation are evidently qualities that passed you by on your journey through life.

Where exactly in this thread have I said or implied that I know everything? And what part of your brain led you to mistakenly believe I thought his comments were directed at me? Huh???

If you have to throw your hat and two cents into the discussion at least get your facts correct. I don't think for one moment there's any remote possibility of that happening as your past record shows you to be nothing more than an interfering busybody, and yet another member of the small but exclusive clan on here who believe they are always right, and their opinion is the only one that matters.

I call a spade a spade and say things how they are. I have done for over 10 years on here and a whole lot don't like it. The problem with so many sheep on a forum like this is they get sucked in to the nasty and vicious spiral of bullshit that's spouted by many, most of which is responsible for the tardy reputation that IM has.

Wow, a tremendous amount of haters here. Even some just blatantly saying how can they stoke the fires even more.

Unbelievable !!

Eric, its getting to the point where we should leave the haters to themselves and let them dwell in their own misery amongst each other

Im the first one to get after people who are not altruisic in this Forum. There are a lot of them out there.

But I am also perceptive enough to separate the bad ones from the good ones.

And this is a prime example of many of you who are way off target in separating the good ones from the bad ones...as Eric is one of the good ones !

And you are just being disrespectful and showing your true colors to a Warrior who has helped many many people over the years

I shouldn't have been so tough on ya. Apologize to ya. I can see now how you could read my post and feel the way you did. I remember those days and I often felt the same way... I just wanted the steps and the answers and it seemed those who are "where I want to be" just never gave the real steps.

I hear ya now. I took it more as an attack than anything but I don't think that's how you really meant it now. I could be wrong. Either way though, sorry to be so tough on ya with my responses.

I'll give you some of my own opinions and a few things I wish someone would have taught me years ago, for what it's worth:

1. I really wish someone would have taught me that there are customers at every price point in every worthy market... that people really can afford much more than you realize and people will spend much more than you realize.

I could sell something here for $12, or take the same exact offer and sell it for $1,200. it can be the same course, the same everything, but yet, have a higher price, and people will pay it if done right. Many are stuck selling cheap stuff because they feel it's what people will pay, but they are wrong.

people will pay MUCH more than you realize. I just got a new customer who told me he spent over 100k on IM products and seminars this year alone, and more last year.

It's much easier to make 10k per month selling (10) $1,000 offers than selling 10,000 ($1 units)... or 3,000 ($3 units). It's even eaiser to sell one person at 10k versus 10 customers at 1k.

This is not what's taught out there, and it took me years to really understand this phenomena. It really just comes down to your guts and courage to even ask for that price point. It's not really all that different.

I took a guy here who sold a product for $17 on the WSO and took it and turned it into a 1k offer and we did over 300k with that offer in a year or so. The offer was pretty much the same except we added 6 group Q&A calls to the offer and rebranded it under my name.

which leads me to #2

2. No matter what, we are in the reputation business... not the info marketing business.

people will argue that point until the cows come home, but it's the truth. Customers buy reputation and if you can build your own reputation and manufacture it by focusing on it, your conversions will skyrocket.

A nobody can come out with a product on "Facebook Traffic" and it can be the very best FB traffic product there is. It can be loaded with awesomeness, but if that person is a nobody, it might be hard to sell, even for $97.

However, my man Frank Kern can come out with a product on FB traffic and sell it for $2500 and bank 2mm selling it, even if it was nowhere even close to as good as a product as the nobody sold. Because he's a rock star in our market, the thing will sell like crazy.

I'm not saying you have to be a rock star or a guru, but you do certainly have to build a reputation. Before I even buy a $9 book on Amazon, I read the reviews... not because I dont want to waste nine-freaking-dollars, I could not care less about stupid $9...

It's because of my time! I dont want to waste my time reading a book if it sucks and I'll read the reviews before I buy it. Same thing happens with your customers. They might look you up or search the forum or even PM some people who bought your product before buying... not because of money, but they dont want to waste their time!

Your reputation in a niche marketplace is paramount and it is not to be taken lightly. Again, tons will hate what I'm saying because most want to hide behind the Internet using fake screen names and act like they are some authority. They dont want to be public... yet that just hurts them.

If you want to earn more, become more... get known more, build your reputation, engage the audience, expand your reach.

3. Paid traffic is huge. It's huge because not only are you getting traffic and clicks and sales and building your list... but for yet another reason nobody talks about... BRANDING!

When you advertise here or on FB or Twitter or wherever, people in the market see your advertisements even though they might not buy or even click your ad! They still see your brand and it's top of mind awareness.

I advertise, and every time I try and use my gorgeous picture of my happy shiny face.

lol, but it's because it creates "branding" or top of mind awareness, even if a small percentage clicks the ad.

It's all connected.

Again, none of that is "step by step" or "here's a tool to do this or that" but that's not what I like to talk about, because all that stuff never made me huge quantum leaps in my income. It was always a new way of looking at things that helped me reach a new, higher level.

it was realizing that it's not important if I use FB ads or Twitter ads, but that I'm actually using ads in the first place. It's realizing that the product I create does not need to be hyper-perfect, it just needs to be launched. It was realizing that people will pay you much more if you raise your prices and raise your self worth. It was realizing that the main ingredients to succeed in business is courage and discipline, which is in short supply in our world.

Lastly, it was beneficial for me to learn an insight from "John Reese" years ago. He called it "smacking the bee hive". He said, in your niche, sometimes you should walk up to them as if they are a giant bee hive, and smack the bee hive with a stick. The bees will go swarming all over the place... just like your market will if you do this right.

Well, one segment of your niche you can use to do such a thing are the people I call: Trolls, bottom feeders and haters. These morons can be your best "tool" if used properly.

Laterz.