The Problem with Gurus

25 replies
Hi,
Please don't take this as a downbeat,negative post.
It's just an example of how newbies COULD become disillusioned with certain gurus or indeed with IM altogether.

I am a relative newbie going through all the usual IM growing pains. You know the score,trying to find what I'm best at, buying tons of products, and searching for a mentor I can beleive in.
That last point is one of the most important as far as I'm concerned. If I was trying to become an electrician for example I would hope to learn from someone who is damned good at their job and whom I could trust to do the best for me.

Ok there is a guru whom I really liked for his down to earth approach and his apparent desire to see me succeed. I bought a number of products off him and pay out a monthly fee for some mentorship.

Anyhow a couple of months ago I was sent the "opportunity" to join a monthly "club" where I could download a certain number of resale rights ebooks for free in return for a monthly fee.In truth I wasn't really interested. A day or two later I got my usual email from "my" guru saying if I went through his affiliate link he would produce a number of videos where I could...wait for it...look over his shoulder(TM)... whilst he showed me how to use one of these ebooks that he'd never seen before to make big bucks. Well that's an opportunity not to be missed I thought. How can I go wrong. watching a proven expert show me how to make money from a system thet he said could EASILY be copied. In I went.

True to his word the videos started to arrive. Good stuff thought I. Then it happened. The book he chose was a four year old book on Ebay marketing. First alarm bell started to ring. But I persisted. He showed how to create a sales page, showed us where we could buy our mini sites. I spent a long time perfecting my ebook(which in the end I didn't even get from the "club" I joined) perfecting my site, following his every move etc. Then I saw his sales copy for the ebook he was going to market. Basically it was along the lines of: My name is XXXX and I've been selling on Ebay for xx years, look at my feedback, earnings etc etc. If you buy this book you too can do this. Clang!! the penny dropped. Of course he'll make the money on this book that he claimed he would. He only has to mention his name and people will buy. What about the rest of us ? Then came the next part of the masterplan...his list, or should I say his MASSIVE list. On it goes and more money starts flowing in. But what about the rest of us ? All we see are screen shots of how much this guru is making off this simple little ebook.

Now don't misunderstand me I hold no grudges and bear no malice whatsoever towards him. He's just doing a damned good job making money for himself but I do feel let down as he must have known from the beginning that he would be able to sell this book on the back of his name, using his list that he has built over many years and doing jv's with his fellow gurus(er,sorry I mean "friends")

The rest of us, well another lesson learnt.
If he truly wanted to help us and show how money could be made from the club he recommended then surely he would have taken a book from outside his comfort zone and not used his name and position in the IM community to leverage sales. The rest of us can't do that when we're newbies.

I apologize for the length of this post but I just feel a little let down and needed to get it off my chest.

Onwards and upwards,
Anthony
#gurus #problem
  • Profile picture of the author James Schramko
    the old make money from showing people making money trick!

    That does kinda suck.

    Choose a new mentor.
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  • Profile picture of the author NetInvestor
    Originally Posted by AnthonyStaniforth View Post

    Hi,
    Please don't take this as a downbeat,negative post.
    It's just an example of how newbies COULD become disillusioned with certain gurus or indeed with IM altogether.
    I am a relative newbie going through all the usual IM growing pains. You know the score,trying to find what I'm best at, buying tons of products, and searching for a mentor I can beleive in.
    That last point is one of the most important as far as I'm concerned. If I was trying to become an electrician for example I would hope to learn from someone who is damned good at their job and whom I could trust to do the best for me.
    Ok there is a guru whom I really liked for his down to earth approach and his apparent desire to see me succeed. I bought a number of products off him and pay out a monthly fee for some mentorship.
    Anyhow a couple of months ago I was sent the "opportunity" to join a monthly "club" where I could download a certain number of resale rights ebooks for free in return for a monthly fee.In truth I wasn't really interested. A day or two later I got my usual email from "my" guru saying if I went through his affiliate link he would produce a number of videos where I could...wait for it...look over his shoulder(TM)... whilst he showed me how to use one of these ebooks that he'd never seen before to make big bucks. Well that's an opportunity not to be missed I thought. How can I go wrong. watching a proven expert show me how to make money from a system thet he said could EASILY be copied. In I went.
    True to his word the videos started to arrive. Good stuff thought I. Then it happened. The book he chose was a four year old book on Ebay marketing. First alarm bell started to ring. But I persisted. He showed how to create a sales page, showed us where we could buy our mini sites. I spent a long time perfecting my ebook(which in the end I didn't even get from the "club" I joined) perfecting my site, following his every move etc. Then I saw his sales copy for the ebook he was going to market. Basically it was along the lines of: My name is XXXX and I've been selling on Ebay for xx years, look at my feedback, earnings etc etc. If you buy this book you too can do this. Clang!! the penny dropped. Of course he'll make the money on this book that he claimed he would. He only has to mention his name and people will buy. What about the rest of us ? Then came the next part of the masterplan...his list, or should I say his MASSIVE list. On it goes and more money starts flowing in. But what about the rest of us ? All we see are screen shots of how much this guru is making off this simple little ebook.
    Now don't misunderstand me I hold no grudges and bear no malice whatsoever towards him. He's just doing a damned good job making money for himself but I do feel let down as he must have known from the beginning that he would be able to sell this book on the back of his name, using his list that he has built over many years and doing jv's with his fellow gurus(er,sorry I mean "friends")
    The rest of us, well another lesson learnt.
    If he truly wanted to help us and show how money could be made from the club he recommended then surely he would have taken a book from outside his comfort zone and not used his name and position in the IM community to leverage sales. The rest of us can't do that when we're newbies.
    I apologize for the length of this post but I just feel a little let down and needed to get it off my chest.
    Onwards and upwards,
    Anthony

    But exactly thats the way it works... Name=Sales

    But all of them worked hard to get in this position...thats a fact

    And they also have huge lists.. the only send 1 mail and booom the money roles in....

    Cheers,

    patrick
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    • Profile picture of the author AnthonyStaniforth
      Hi patrick,
      that's the point. To get any value from what he was showing us he would have had to approach it from out point of view. It's absloutely worthless showing us that to make money all you have to do is stick your book on a huge list full of people who quite frankly would but a dog turd if they were told by the guru that by polishing it they would generate untold wealth.
      The way people were being encouraged to go though his affiliate link was by saying explicitly that by following him you too could reproduce his results. He must have KNOWN damned well that none of the newbies that went through his link would be able to put the finished item on a huge list etc. To me that's a little bit naughty,
      regards,
      Anthony
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  • Profile picture of the author babushka99
    Banned
    Here is the way I see it - people are trying to go one notch up and they sell down.


    ----------------------
    Gurus (Top Shelf - they are trying to sell to lower two tiers)
    ----------------------
    Internet Marketers (Advanced) - they want to become gurus, make their own products and then sell it downwards
    ----------------------
    Internet Marketers (the Newbies, the gullible kind! )
    ----------------------
    Rest of the World.

    To me (and this is my opinion only, I apologize if you feel offended), Gurus just make bucks with the Internet Marketers. Period!

    Internet Marketers: try to sell to the general public and see dismal sales, (most of them, very few succeed), and then they have one of the three options:

    1. quit,
    2. become a Guru (they have to climb one notch up is to become an advanced IM to gain traction for reputation, etc.) eventually leading to be a Guru (on how to make money and sell it to fellow IMs)
    3. or just keep doing what you are doing.

    Internet Marketers, the 'advance' kind, find out that their target market is right here on the forum. Why not make a WSO and sell it right here.

    Darn it! Why didn't I think of this before.
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  • Profile picture of the author wisecrone333
    Hi Patrick,

    I agree with Anthony above that the program should have been tailored from a no-list, no-name situation to have been more use but one thing that did come through in your post (apart from your disappointment which is perfectly justifiable) is your desire to succeed and to learn.

    I know that if you stay on the WF and read a lot of the back posts (which I have been doing) you can cull some really good gems from the advice that is given here. Yes it is true you will make big money eventually from a list, but I am like you and the only person on my list is my husband - he doesn't even read what I write But if we don't stick at it, the only thing we will know is how NOT to succeed.

    Attitude is the key - just keep plugging on and like James said - pick a new mentor.

    To our success
    Lisa
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    • Profile picture of the author ExRat
      Hi Anthony,

      I am a relative newbie going through all the usual IM growing pains. You know the score,trying to find what I'm best at, buying tons of products, and searching for a mentor I can beleive in.
      That last point is one of the most important as far as I'm concerned. If I was trying to become an electrician for example I would hope to learn from someone who is damned good at their job and whom I could trust to do the best for me.
      Ok there is a guru whom I really liked for his down to earth approach and his apparent desire to see me succeed.
      There's a difference between becoming an electrician and an online entrepreneur. You HAVE to get training from someone else to be a sparky otherwise you will end up frazzling people - and that is frowned upon.

      There is no such problem with online business.

      And there is another difference - the electrician who trains you is most likely not also trying to sell you tools for the job for a commission (or tools he has made himself), or to sell you his services (electrical work). Internet teachers usually ARE doing both of these things and as you have seen, this can get in the way of them providing you with what you need.

      Often their sales pitches will be disguised as mentoring.

      Next point - a few people in this thread have said to get another mentor as if that is the best solution, and there is no other way to success.

      There is a difference between getting a mentor at the start, and getting one when you're already halfway there. The main difference being that it's a lot more risky at the start, than later on.

      I'm not saying that getting a mentor at the start is always a bad idea, but I do notice a lot of people suggesting it as if it's compulsory. You yourself see it as one of the most important things (see your quote above.)

      Another option would be to train yourself in order to be able to go out there and by using certain tools, search engines and your own skills, reverse-engineer peoples' businesses in order to educate yourself and possibly provide yourself with a blueprint.

      I'm interested in why you feel that getting a mentor is one of the most important things?
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      • Profile picture of the author AnthonyStaniforth
        Originally Posted by ExRat View Post

        Hi Anthony,

        There's a difference between becoming an electrician and an online entrepreneur. You HAVE to get training from someone else to be a sparky otherwise you will end up frazzling people - and that is frowned upon.

        There is no such problem with online business.

        And there is another difference - the electrician who trains you is most likely not also trying to sell you tools for the job for a commission (or tools he has made himself), or to sell you his services (electrical work). Internet teachers usually ARE doing both of these things and as you have seen, this can get in the way of them providing you with what you need.

        Often their sales pitches will be disguised as mentoring.

        Next point - a few people in this thread have said to get another mentor as if that is the best solution, and there is no other way to success.

        There is a difference between getting a mentor at the start, and getting one when you're already halfway there. The main difference being that it's a lot more risky at the start, than later on.

        I'm not saying that getting a mentor at the start is always a bad idea, but I do notice a lot of people suggesting it as if it's compulsory. You yourself see it as one of the most important things (see your quote above.)

        Another option would be to train yourself in order to be able to go out there and by using certain tools, search engines and your own skills, reverse-engineer peoples' businesses in order to educate yourself and possibly provide yourself with a blueprint.

        I'm interested in why you feel that getting a mentor is one of the most important things?
        Hi,
        thanks for your response.
        Perhaps I didn't phrase that vry well. The point I was trying to make was that for a newbie it's not getting a mentor that is the most important thing but the fact that if you do get a mentor then it is vital that you can trust him,
        regards,
        Anthony

        p.s. I am learning through reading and trying things but it would have been nice to have a little help from a mentor
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    • Profile picture of the author AnthonyStaniforth
      Originally Posted by wisecrone333 View Post

      Hi Patrick,

      I agree with Anthony above that the program should have been tailored from a no-list, no-name situation to have been more use but one thing that did come through in your post (apart from your disappointment which is perfectly justifiable) is your desire to succeed and to learn.

      I know that if you stay on the WF and read a lot of the back posts (which I have been doing) you can cull some really good gems from the advice that is given here. Yes it is true you will make big money eventually from a list, but I am like you and the only person on my list is my husband - he doesn't even read what I write But if we don't stick at it, the only thing we will know is how NOT to succeed.

      Attitude is the key - just keep plugging on and like James said - pick a new mentor.

      To our success
      Lisa

      Hi Lisa,
      thanks for your support. It's ok this little enterprise was just one project I was working on. I've now dumped it and will concentrate on other things. I WILL succeed and hope you do too
      regards,
      Anthony
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  • Profile picture of the author Marian Berghes
    Did you ever stop to consider that maybe he intended it that way? Unless he clearly said that this method was easy to copy for a newbie and stuff like that you might not be his target customer.

    The smart business people will always tailor their products for the people who would make the most money out of them in order to raise the lifetime value and keep them as "they're customer", and thats a philosophy that I think everyone should consider.

    Ex: PLF from Jeff Walker...who do you think would make the most money from it? A newbie or a marketer that already has some list and some contacts?

    And so, with his ideal customer in mind he tailored the product so that it fits the guy that has a list and contacts.
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    • Profile picture of the author Steven Wagenheim
      I'm sorry but I couldn't read your post because there are no paragraph
      breaks which makes it hard to read.

      Please try to break up your paragraphs to as to make it easy for us old
      folks.

      You'll get more replies if more people can read your posts.
      {{ DiscussionBoard.errors[1076706].message }}
      • Profile picture of the author AnthonyStaniforth
        Originally Posted by Steven Wagenheim View Post

        I'm sorry but I couldn't read your post because there are no paragraph
        breaks which makes it hard to read.

        Please try to break up your paragraphs to as to make it easy for us old
        folks.

        You'll get more replies if more people can read your posts.
        No problem.

        It's just that once the old blood starts pumping I get a little carried away and forget to take a break(both literally and metaphorically)

        regards,
        Anthony

        p.s. I've put some paragraphs in now HTH
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      • Originally Posted by Steven Wagenheim View Post

        I'm sorry but I couldn't read your post because there are no paragraph
        breaks which makes it hard to read.

        Please try to break up your paragraphs to as to make it easy for us old
        folks.

        You'll get more replies if more people can read your posts.
        Hi Steven,

        You need to change
        "Please try to break up your paragraphs to as to make it easy for us old folks".

        To
        "Please try to break up your paragraphs so as to make it easy for us old
        folks"

        Thanks

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        • Profile picture of the author Jeremy Kelsall
          Anthony,

          We are all sold to the same way.

          The guy or lady, whoever you are talking to is selling to the
          crowd that he has built trust and a rapport with.

          He got you on his list by more than likely giving you something
          free or selling you a cheap product, more than likely. From there
          they built trust with you by giving you information that you deemed
          was good. They built rapport with you by continuing to send you
          emails...

          Even though this person chose to show you an example in the MMO
          niche, the same EXACT thing can be done in any niche. Travis Sago
          was best known as far as I know for Bum Marketing. These days
          though, He is a "relationship guru". He sells the relationship product
          the same way he would sell any MMO product that he has ever sold.

          Being successful online takes more than just knowing the steps. You
          have to UNDERSTAND the process.
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    • Profile picture of the author AnthonyStaniforth
      Originally Posted by Marian Berghes View Post

      Did you ever stop to consider that maybe he intended it that way? Unless he clearly said that this method was easy to copy for a newbie and stuff like that you might not be his target customer.

      The smart business people will always tailor their products for the people who would make the most money out of them in order to raise the lifetime value and keep them as "they're customer", and thats a philosophy that I think everyone should consider.

      Ex: PLF from Jeff Walker...who do you think would make the most money from it? A newbie or a marketer that already has some list and some contacts?

      And so, with his ideal customer in mind he tailored the product so that it fits the guy that has a list and contacts.
      Hi,
      it was aimed fairly and squarely at the newbie. No mention of lists nor(and this was the bit that annoyed me the most) using his name as a selling point. How the hell could a newbie be expected to follow his "step-by-step" instructions ? Come off it !
      regards,
      Anthony
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  • Profile picture of the author LMC
    Anthony,

    That blows man... dedicating your time, but here is the deal...

    Look at it this way, you have a huge swipe file in front of you, that is what you paid for, now what you need to do is build the assets that the marketer in the videos has.

    - A List
    - A Name attached to that List

    So where your marketing should take you now is concentrating on those two assets, with those two assets you now know where to get the minisites, you know where to get the PLR material, once you have your site all setup you know your next step, etc,etc... In reality, that is what a teacher does, shows you the road...

    The 'True' Problem with Gurus is that when the student does a wrong turn, usually, no one is there to tell them to turn around, and frankly this is not completely the guru's fault, it is that they take on 1000+ students (buyers) of their teaching product.

    So, as I said before, concentrate on your list building and prospective customer relationships.


    Here are a few tips to build those assets:

    I'm sure you know to develop some incentivized offer to grab the capture of you visitors contact information, but that is step one.

    Invest... yes it is an investment of $500-$1,000 into a Pay-Per-Click campaign... if you don't know how to use PPC, goto Borders (not some online ebook), and pick yourself up a good PPC book.

    If you don't have $500-$1,000 to invest in something that will without a doubt work, then start saving 10% of your paychecks to your IM business until you reach that level.

    With $500-$1,000 you can build yourself a mailing list of 200-400, however, it would really matter on what niche you choose because the numbers will vary.

    Yes a small list to start, but now you have an asset.

    Network .. Network ... and Network

    Look at the Warrior Forum Joint Venture section, look to see how many people perform ad swaps, this is when you send a solo ad to your list for another marketer and they do the same.

    Your list will grow 30-50% and you could now be sitting on 600...

    You swap again, 900, again, 1400 ---- building assets

    All while this is going on...

    You have PLR content being sent to their inboxes as information loads as you build the list.....

    A month of ad swaps your list of 400 can now be : 2,000

    The next month we market to the list...

    Create or Find something that will pay you passive income, or monthly income

    Market it.

    Your making $2,000/M now - in one niche
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  • Profile picture of the author Will Edwards
    I see the goober-filter has been turned off!

    Will
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    • Profile picture of the author AnthonyStaniforth
      Originally Posted by Will Edwards View Post

      I see the goober-filter has been turned off!

      Will
      I KNOW I'm gonna regret this but....what is the goober-filter?

      Anthony
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      • Profile picture of the author Roy Carter
        Originally Posted by AnthonyStaniforth View Post

        I KNOW I'm gonna regret this but....what is the goober-filter?

        Anthony
        Anthony

        The goober filter was that if someone used the word guru in a post it would be changed automatically to read goober instead here in the warrior forum.

        Roy

        PS - Sorry you had a bad experience with your mentor.
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        • Profile picture of the author AnthonyStaniforth
          Originally Posted by Roy Carter View Post

          Anthony

          The goober filter was that if someone used the word guru in a post it would be changed automatically to read goober instead here in the warrior forum.

          Roy

          PS - Sorry you had a bad experience with your mentor.
          Thanks for the explanation

          Just to clear things up a little.
          I am not desperately upset by my experience with this particular "guru", just disappointed as I thought he was genuinely interested in people succeeding. Other gurus I've followed have never really filled me with any confidence. As for the future it looks like I can't trust any of the so called "big names" so I shall continue to educate myself(with the great help that can be found in this forum),

          I do have other irons in the fire but these are things I'm doing myself, often from discussions here in the forum.

          It may take a little longer this way but I'll get there. I've given myseld two years to make enough on a monthly basis to give my job up and do this full time.

          I look upon what I'm going through now almost as a "right of passage" to the promised land

          all the best,
          Anthony
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  • Profile picture of the author billionareHuman
    Gurus just make bucks with the Internet Marketers. Period
    so true! and you mean 'wannabe internet marketers' only because they think it's easy money

    I feel your pain Anthony. Most information guru's are selling anyway is freely available on the net and in forums just by asking and dicussing, just guru's hype it up, they sell hype basically, there are few other who do offer true value, but not many.
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    • Profile picture of the author AnthonyStaniforth
      Originally Posted by billionareHuman View Post

      so true! and you mean 'wannabe internet marketers' only because they think it's easy money

      I feel your pain Anthony. Most information guru's are selling anyway is freely available on the net and in forums just by asking and dicussing, just guru's hype it up, they sell hype basically, there are few other who do offer true value, but not many.
      Yeah I've come to realise that. I guess it's just that when people are new to something they reach out for help and although there are many good guys(and gals) out there there are always sharks too.
      regards,
      Anthony
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  • Profile picture of the author HiTom
    I understand your point Anthony, there are some people sending their lists products after products that are not necessarily related and if you wanted to follow one direction, you're lost after the second mail.

    I'm new on the Warrior Forum though I've been reading posts for months. I joined the private War Room and that's well worth the one time investment ($37), I've already got many ideas and stuff from there, I also promised myself to not buy any other IM product if it's something that can certainly be learnt here.

    It's been 2 years I'm doing internet marketing, mostly as an affiliate, and I'm starting to do well now that I really have a plan, doing one thing at a time instead of hundreds. The only things that I'm investing into are automation stuff or outsourcing to make things easier. I try to see see all potential spending as an investment, and what can be the return on that investment.

    I understand having a mentor should be a great investment for your money (and for the trust you put into him), but it should follow the direction of your plan.

    @LMC : nice post. Your assets is what you can rely on for ages.

    All the best
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  • Profile picture of the author tradermike2008
    Sounds like you got a bad apple. Try to find people who tell you how to make money helping people in a market - how to research a market so you know there are people who want help.

    Go do a search for Ed Dale's 30-day challenge.

    Starting out most people get caught up in trying to find a magic tactic that will make them money. And there are a TON of IM people who will take advantage of that fact and sell the next magic button and people fall for that hype.

    There is always one hot thing. Right now it is CPA - which is just a tactic.

    Instead think about the people you want to help and how to offer something they need and communicate with them. Build a real business.

    Think you see the problem with the gurus. The problem with the students is few of them ever do anything.
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  • Profile picture of the author sbucciarel
    Banned
    Well, it sounds like the only thing he didn't give you is his reputation and his list. That, you will have to do for yourself.

    Time to stop buying products and start implementing and coming up with your own game plan. Reputations and lists aren't built overnight ... usually, but the sooner you get started, the sooner you will have the same tools that he has.
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  • Profile picture of the author Tracey_Meagher
    Disapointment is the name of the IM game for the first year or two ... disappointment in yourself for not following through on plans, disappointment in ebooks that promise to reveal some amazing secrets but don't, disspointment in gurus who make it all sound so easy until you realise it's not ...

    When I realized everything, I mean everthing, was talked up to make the sale, I started to expect less, became more of a cynical buyer and had less disspointments! I guess it's another lesson learned for you on your journey to success, which I'm sure will come your way!
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  • Profile picture of the author CarolRoss
    The goober filter (ie. guru = goober) is hilarious, never knew about that either. Never liked that guru term, figure those who really know their stuff don't need to build a facade around such terms NOR take advantage of newbies in ways like described above.
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