The Problem with Gurus
Please don't take this as a downbeat,negative post.
It's just an example of how newbies COULD become disillusioned with certain gurus or indeed with IM altogether.
I am a relative newbie going through all the usual IM growing pains. You know the score,trying to find what I'm best at, buying tons of products, and searching for a mentor I can beleive in.
That last point is one of the most important as far as I'm concerned. If I was trying to become an electrician for example I would hope to learn from someone who is damned good at their job and whom I could trust to do the best for me.
Ok there is a guru whom I really liked for his down to earth approach and his apparent desire to see me succeed. I bought a number of products off him and pay out a monthly fee for some mentorship.
Anyhow a couple of months ago I was sent the "opportunity" to join a monthly "club" where I could download a certain number of resale rights ebooks for free in return for a monthly fee.In truth I wasn't really interested. A day or two later I got my usual email from "my" guru saying if I went through his affiliate link he would produce a number of videos where I could...wait for it...look over his shoulder(TM)... whilst he showed me how to use one of these ebooks that he'd never seen before to make big bucks. Well that's an opportunity not to be missed I thought. How can I go wrong. watching a proven expert show me how to make money from a system thet he said could EASILY be copied. In I went.
True to his word the videos started to arrive. Good stuff thought I. Then it happened. The book he chose was a four year old book on Ebay marketing. First alarm bell started to ring. But I persisted. He showed how to create a sales page, showed us where we could buy our mini sites. I spent a long time perfecting my ebook(which in the end I didn't even get from the "club" I joined) perfecting my site, following his every move etc. Then I saw his sales copy for the ebook he was going to market. Basically it was along the lines of: My name is XXXX and I've been selling on Ebay for xx years, look at my feedback, earnings etc etc. If you buy this book you too can do this. Clang!! the penny dropped. Of course he'll make the money on this book that he claimed he would. He only has to mention his name and people will buy. What about the rest of us ? Then came the next part of the masterplan...his list, or should I say his MASSIVE list. On it goes and more money starts flowing in. But what about the rest of us ? All we see are screen shots of how much this guru is making off this simple little ebook.
Now don't misunderstand me I hold no grudges and bear no malice whatsoever towards him. He's just doing a damned good job making money for himself but I do feel let down as he must have known from the beginning that he would be able to sell this book on the back of his name, using his list that he has built over many years and doing jv's with his fellow gurus(er,sorry I mean "friends")
The rest of us, well another lesson learnt.
If he truly wanted to help us and show how money could be made from the club he recommended then surely he would have taken a book from outside his comfort zone and not used his name and position in the IM community to leverage sales. The rest of us can't do that when we're newbies.
I apologize for the length of this post but I just feel a little let down and needed to get it off my chest.
Onwards and upwards,
Anthony
MY AFFILATE MARKETING BLOG
Roger Davis
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