I don't know how can I make my blog unique

by 34 replies
35
Hi,
After a lot of thinking about what kind of blog I can write about
I decided to start a blog about guitars
But when I think about it, there're tons of blogs about it and there's no change to get into the search engines
What would you suggest me to do?
Should I start the blog anyway, write articles that there are a lot like them on other blogs, and try to promote it on the social media?
Or should I give up on this topic and find a unique niche which I could give a unique contect?
Thanks.
#main internet marketing discussion forum #blog #make #unique
  • I think in this day and age there are probably blogs on almost every subject you can think of. If guitars are your passion and what you really want to focus on then I would stick with that.

    The fact that there are a lot of blogs on that subject is a good thing as it means it's popular and it's a subject that lots of people are interested in. If you're writing about something you truly love that will be a much better asset to your blog than writing about something only because it's a niche subject.

    There are lots of things you can do to make your blog stand out. Spend some time looking at all your favorite blogs on the subject and then take the parts you really like and combine them in your blog. Get to know your readers, communicate with them and ask them what they like/don't like, want/don't want and then provide accordingly.

    Get your blog known as one of the 'go to' places in your subject buy having links to it in the places you know your readers are going to be browsing, so that they keep seeing you whenever they are researching the subject. You can also find someone who does a podcast on your topic and contact them to ask if they could mention your blog - or start a podcast yourself.

    As always, make sure you are giving valuable and helpful information to your readers.
    I hope this helps a bit, good luck with your blog
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    • thanks. I'm building new site. I'm learning something
  • That's handy, I'm still trying to learn guitar!

    How about going deeper into the niche? Concentrate on classical or blues guitar at first (or whatever!) and try and cater to that audience.

    You can always expand later into other areas.

    Just a thought.

    Cheers
    Jon
  • Stick with guitars. You just need an angle.

    - Look at the market.
    - Look at every relevant website.
    - Look at every relevant social property.
    - Look more closely by putting websites into SW.

    This is what you need to work out: what does my target audience need, or what does a segment of the market need, that it is either not currently getting, or it is getting it but I can do it better? When you figure it out - that's your angle.

    If you setup a blog and post about guitars, you're going to fail. Full stop. You're going to spend 3 months working your butt off, throwing money into the project, and at the end of 3 months, you'll come to 2 conclusions: people are full of it when they say you can make money online, that's number one, and number two, what a waste of time this has been.

    I'm unable to cover everything you'll need to know here, but let me at least try and help by steering you in the right direction.

    1. Plan. Work out your angle (USP), your business and marketing plans.

    2. Learn. Use WF and places just like it to learn everything you can that's relevant to your project: blogging, traffic systems, content writing and syndication, you name it, learn it.

    3. Risk. Limit your exposure to risk. Start out with a decent, low-cost host, get yourself a domain with a discount coupon, and don't waste your money on anything unnecessary. Keep it simple and inexpensive.

    4. Action. Dive in and just give it your best shot. This won't be your best venture, but if you follow my advice today, it won't be your last, either.

    I won't hold it against you that your name isn't GnRFan and I'll wish you, instead, all the best. Never be put off by competition. Competition is good. We can learn from it and find our place in a market. Just don't DIVE IN and hope for the best. The smartest people have done that and failed. Don't be one of them. The world might just need the angle you come up with.

    - Tom
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  • Stick with your original topic. It's better to talk about what you love.

    You surely have a lot to share if you know the topic very well.

    Just think something unique that you could add up to your blog that would make it different from the others.
  • Hey hi, I am new to this forum. First, select your niche in which you have deep knowledge. Right posts which come from your soul don't write post which already published by many bloggers.
  • Banned
    Tom Addams gave another absolutely excellent contribution.

    You know he wears a white lab coat when he is internet marketing his way to Millions.

    So that was the scientific answer.

    Here is mine.

    HAVE FUN!

    Who cares about the other guitar sites..make them care about yours.

    Get someone who can produce videos or do it yourself and find a granny who can play the guitar and share that video online of her riffing!

    Walk up to people on the street and ask them do they love guitars and can they play.

    Share a meme of Antonio Banderas's El Mariachi in the movie Desperado on social media.

    There was a girl who made a video of how she went from dancing off the beat with no skills whatsoever to an incredible hip hop dance performer that video went huge viral.

    Same for someone with absolutely no guitar skills make a video log.

    Even if you have no skills no problem..find people that do and give them exposure...that exposure gives your business exposure.

    I would like to see a guitar getting made from scratch.

    Guitars make people feel good. I have witnessed it at the airport when the flight is delayed. Everyone loves it.

    So this is just very tiny example..you picked a fun niche...its better than Acne cure yes?
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    • LOL! Thanks, Profit Traveler. I have to return the compliment, too. Excellent advice and creative brainstorms. New IMers often forget the greatest benefit to working at home in our Batman pajamas: if we're smart, we get to do what we want. A good 2 decades ago now, I made the mistake of following the money trails, or what I suspected were the money trails. (Most of them were, luckily.) But not these days. Nowadays, I follow the fun money trails. If you can get paid for doing what you love - my advice? Do it.

      - Tom
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  • Follow your fun MF. It seems like you dig guitar, or at least, metal? If so, that fun will bleed through all you do blogging-wise.
  • Tried to edit my previous post, Warrior preventing me

    Anyway, follow a creative, fun path. You stand out by following your fun because your writing voice, blog design, and brand will stand out when you're enjoying the ride. I tackled the blogging tips and travel blogging niches, melding them. Many folks in each niche. But I mixed 'em. More than that, I had a helluva time doing it, enjoying the ride, so I created an authentic, one-of-a-kind blog, standing out....on some level I guess

    Seriously though, follow your joy. I run a simple looking blog but it's clean, clear and concise, and few bloggers write like me - not an ego thing, just an authentic thing - and all these factors helped me to be featured on Richard Branson's Virgin blog and Forbes. I also spoke about blogging at NYU.

    Follow your fun and enjoy your blog. Dive into your guitar themed topic from a playful space. You'll stick out like a sore thumb my friend.

    Ryan
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    • Listen to Ryan. He's a powerhouse blog authority.

      And you won't believe how he styles his hair!

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  • You don't need a unique niche You do need to have something unique to say on the niche at least in away that no one has said it. Most people who are really into something passionately usually can identify something in it they wish were better or done differently. If you think about it you will probably come up with it or even something in regard to your own personal experience which makes it more unique

    If you really have no such angle you can come up with them yes you would probably be better off going with something else. It will be harder to build up return traffic and even boring to you after a while if you sense you are not adding anything of value to the mix.
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  • I've been recommending this a lot lately in similar discussions. (Too bad affiliate links aren't allowed or practical )

    Grab a copy of Pat Flynn's "Will It Fly?" book. Even if you only read/follow the two sections on researching markets and customers, you'll get more than your money's worth.
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  • Select a micro niche topic for your blog. In that way there is a lesser competition compared to the main niche and you focus only on your microniche topic.
  • select your niche in which you have deep knowledge. Right posts which come from your soul don't write post which already published by many bloggers.
  • As others have suggested, you can really break "guitars" down into much more narrow niches. You don't have to choose a single micro niche for your site, simply use them as topics/pages/categories for your site.

    For example, if you have site about guitars, you could have a page dedicated to vintage guitars of the 1940s and/or the first electric guitars that became popular. Make the best page on the Net about 1940s vintage guitars. Then make the best page on the Net about the first electric guitars.

    How about guitar strings? Why does Jeff Beck use thin strings but Stevie Ray Vaughn preferred fat strings?

    What guitars and tips can you put together for a newbie? How about guitars for left handed players?

    How about researching the favorite player of popular players? Jeff Beck was a big fan of Cliff Gallup and Hendrix was deeply influenced by Buddy Guy. You like Metallica...who were their influences on guitar? How about other metal bands?

    There's a ton of "unique" topics you can create content for in the guitar niche.

    For a subject like 1940s vintage guitars, you probably don't have access to many pictures of these guitars. However, there a likely a good variety of Youtube videos you can embed on your pages featuring vintage guitars from the 1940s. Use the videos to supplement and enhance your own written content about 1940s vintage guitars.

    Also, talk about what the videos say. One of the best methods for creating content is talking/writing about other content.
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    • This is a good strategy for people creating content in just about any niche...talking/writing about other content and giving opinions.

      An example of this were the movie reviewers Siskel and Ebert. They just talked about other content and gave their opinions.

      For guitars, take something like Rolling Stone's Top 100 Guitar Players of All Time. Who's missing from the list? Who is rated way too high or shouldn't be on the list? Your own opinions ARE unique.

      Take it a step further...what are the Top 10 Best Guitar players of all time for different genres of music? What are the Top 10 guitars of all time? The Top 10 left handed guitar players?

      Embed YT videos of each along with your commentary.

      All of these are just opinions, and again, your opinions are unique.
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  • Coming up with a creative approach is difficult, I hear you on that. But it's doable and totally worth it!

    I would stick it out with guitars, if that's where your passion is. The fact that there are many successful blogs only shows that there is a market for this topic.

    You can get really specific and work on catering to a smaller, less targeted sub-niche. A type of guitar music, or guitar software, or even a cool blog where you refinish and restore old guitars with video tutorials.

    These are just examples (I don't know much about guitars, but I know a bit about blogs ).

    Here's what I do when I get stuck. Grab a sheet of paper and write down 10 unique angles you can approach the guitar market from. Don't get stuck on making GOOD ideas, just write down as many as you can, even if they seem ridiculous.

    Come back tomorrow (or even in several hours), and write down 10 more.

    This will exercise your creativity. Keep coming back to it. As you sort through the nonsense ideas, some good ones will pop out at you.

    There IS a unique angle out there you can take, I guarantee it. Believe in yourself and keep trying to think of new ideas.
  • how would you want to attack this niche bro ?
  • Go for the topic you are good at and build content from it. You could:

    1. Search for relevant keywords related to your niche. Aim for low competition, high monthly searches KWs (esp. long-tails)

    2. Build content around these keywords, select your categories wisely.

    3. Monetize your blog. (Should you be an affiliate or a merchant who sells your own product?)

    4. Build an email list. These are concentrated markets which could turn into sales in the long run.

    5. Create high-conversion landing pages and give freebies to help increase your email list.

    6. Be active on social media. Create pages and accounts.

    Goodluck!
  • I would test out your writing chops on medium.com and reddit.com. You can gain access to a huge audience on those sites.
  • I've played the guitar since I was nine and I know it's saved my sanity on more than one occasion. I think it's a great niche.

    However, as many have said above it will be easier to compete if you find a more narrow topic.

    A few ideas include:

    Learning the guitar which could be further broken down into types of music:
    Rock, jazz, acoustic, etc.

    Teaching the guitar: Many people give guitar lessons but don't know how to market their business. Or how to teach guitar classes for children.

    Buying or selling guitars. Break it down by name brands.

    Repairing guitars or building guitars.

    Songwriting.

    Finding locals gigs.

    There are a host of sub-niches in this category.

    I'm looking forward to seeing what you come up with

    Rose
  • Well, you are not going to rank right away, start aiming for small keywords with less than 1.000 monthly searches so you can rank for them, to start with that's an awesome traffic number if you can keep doing that you will have different sources of traffic with different small keywords.

    To make it unique, you need to turn your blog into a personal tool, you can do unique things just be creative. Maybe you can add videos to each blog posts, add your personality to all your brand, try to interact with your audience as much as you can!

    Do not look down on yourself, the niches are not saturated, you can have your spot as well, work hard and be consistent. Things are not going to be awesome in just 2-3 months, keep your work and results will come.
  • Often times, it's not so much about WHAT you write about, but HOW you write about it. By lending your voice, your opinion, your personal experience, the content is already unique.

    If you want to take it a step further, audience members read blog posts for 2 reasons;
    - to be entertained
    - to gain something of value

    If your blog posts can do both of those, then you should be alright.
  • ^^This one. Compete and go into a niche where there aren't alot of competitors. If you do end up creating the guitar blog, make sure you're doing it for all the right reasons marketing wise.
  • you should be writing your article instead of posting here

    writing an article a day on Guitars need to become your new obsession,
    within a few weeks, you will have something to promote
  • If this is a hobby blog, then you can write about anything you want and you will be fine.

    If you intend to make money from your blog, however, then you ought to begin by finding out what your targeted audience wants that they will pay for so you can sell into market demand. You want to sell what other people are already seeking and buying.

    Forget about looking for a unique niche where you have no competition - it probably doesn't exist ... or if it does, it's most likely not a niche where there is money to be made.

    Competition can be overcome by having a superior business. You could be superior in your products, in your blog (information), in your customer service, in your marketing, or many other aspects.

    Study the competition, see where there are gaps or voids in what they are bringing to the market, and figure out what you can do that others aren't or that others won't. Step up and be the best alternative in the niche for your tightly focused business. There is plenty of room in every niche for a new business that is unique and that gives customers what they want at a reasonable price.

    Good luck to you,

    Steve
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    • Steve, very true.......................

      Unless it is one in a billion...........

      No Competition = No Money
  • Great decision! That means your passion is with guitars. When there are tons of blogs out there talking about your chosen niche, it is a good sign that money can be made. Observe how these blogs are being monetized and get an idea how you can design your attack too.

    Go for it and keep the adrenaline flowing. There are a lot of money to be made. You just have to bring your blog in front of those people who will be interested with what you have to say in there. Help them get what they want and the money will follow.
  • Yes, if you have a passion for this subject then go for it.

    I would suggest you create a weekly newsletter and have an optin form on your blog.

    Post atleaqst one post a week.

    Once your list starts getting larger you can actually ask your list what they would want to know about and then you can write posts on that subject.

    Always reply to comments you get in your blog and be as helpful as you can.

    Then in time you can create a valuable product that you can sell to your list.


    Good luck
  • It doesn't matter how many websites are competing with you, if you offer the best quality content useful for your readers, you will stand out.

    You can also find sub niches/ long tail keywords in the guitar niche and target them.
  • Every niche is in the internet, because you are not the first inventor. So there are many people who is making this goods & they are also writing. It is not important how many people is writing. But your writing need to be the best one. If it is possible, you will be success in your writing history.

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