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Launching a course to my list while also having a squeeze page

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squeebo
squeebo
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squeebo
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When I finish the content, I'll be sending my email list a free email mini-course composed of a few lessons.

I'm also putting up a squeeze page to collect emails from new prospects to send them the free course.

For both groups, the free lessons will prime them for the paid course I will launch at the end.

Here's my problem. I'll start sending the free lessons to my existing list on a certain date and then do the paid course launch on a certain date. That part is easy. But the squeeze page for new prospects will have new people signing up all the time and they'll be totally out of sync.

What is your method of handling this? Maybe just collect those new prospects for a while and send them the free lessons via autoresponder, then eventually send my main list the free lessons, then do the launch for both lists all at once?

Eventually I could make it into an evergreen/autoresponder course, but for now I want to do a real event to get the community participating together.

Any thoughts you have on this would be appreciated!
#launch #launching #list #page #plc #plf #squeeze
  • Profile picture of the author answergal
    answergal
    answergal
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    answergal
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    If you want to "launch" your course, then you just set up an email sequence for now up until the day you "launch."

    On that day, email your list and say "here it is, brand new, new release" or whatever.

    Make it a broadcast to your entire list.

    From that day on, though, put the sales page link in your emails starting with day 1 for new subscribers. I'd put it in my signature and add it to every email in your sequence, or if you prefer, you could not mention your course until starting day 7 or 10 or whenever you choose. Then keep mentioning it on a regular basis or, like I said, just add the link under your name in the signature section of your emails, both autoresponders and broadcasts.

    Good job, keep rolling.
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  • Profile picture of the author webmarke
    webmarke
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    I would simply create a totally new list and send my new subscribers and old subscribers to the squeeze page and they will all be on the same list and all get the lessons at the same time if you use an autoresponder.
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