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You Should Have Paid Google Adwords Account to Use Keywords Planner

by nRehman
15 replies
Do you think google is doing right to the people who are not its paid clients, it felt google has started discouraging people using SEOs and on the other hand it felt unfair for newbies and other learners that use these kind of facilities as a start up and learning. Moreover, google has already made web statistics empty, without keywords in the name of privacy but on the other hand every webmaster have right to know detailed statistics including keywords to keep working productively.

Here's the new message that pops-up when you trying to get into your "keyword planner":

If you don't have an active adwords campaign; you're not allowed to use "keywords planner".
To use Keyword Planner, you need to have at least one active campaign. If you have an active campaign and are still seeing this message, try reloading Keyword Planner in a few minutes.
#account #adwords #google #google adwords #google restriction #keywords #keywords planner #new google rule #paid #planner
  • Profile picture of the author dburk
    Hi nRehman,

    Yes, the AdWords keyword tool is for AdWords' advertisers. It wouldn't be fair to limit it's use by advertisers just so that more non-advertisers could use it as a free resource. Advertisers are paying for it, why shouldn't everyone else using it also pay for it?

    The solution is simple, create at least one active campaign if you want to keep using the tool. There is no minimum budget, nor any minimum ad spend requirements for using the tool, as of yet, so why not chip in a little bit for a great resource? You might even make a profit in the process.
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    • Profile picture of the author nRehman
      Hi DBurk

      Yes, you are right but I was just curious about people who only use keyword planner for seo purpose and they are more than advertisers and you know that.

      Anyway, thanks for a nice suggestion.

      Take care


      Originally Posted by dburk View Post

      Hi nRehman,

      Yes, the AdWords keyword tool is for AdWords' advertisers. It wouldn't be fair to limit it's use by advertisers just so that more non-advertisers could use it as a free resource. Advertisers are paying for it, why shouldn't everyone else using it also pay for it?

      The solution is simple, create at least one active campaign if you want to keep using the tool. There is no minimum budget, nor any minimum ad spend requirements for using the tool, as of yet, so why not chip in a little bit for a great resource? You might even make a profit in the process.
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  • Profile picture of the author MarketingArm
    Maybe set up a campaign with a minuscule daily budget and your max cpc's set at $0.01

    Or, as already suggested - run a profitable AdWords campaign.
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  • Profile picture of the author cooler1
    What minimum amount of content do you require on your landing page to advertise on AdWords?

    People say that AdWords requires people to have a site that is a useful resource, but I've seen websites advertised using AdWords that only have one page of content, apart from the privacy policy, disclaimer, etc..
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    • Profile picture of the author dburk
      Originally Posted by cooler1 View Post

      What minimum amount of content do you require on your landing page to advertise on AdWords?

      People say that AdWords requires people to have a site that is a useful resource, but I've seen websites advertised using AdWords that only have one page of content, apart from the privacy policy, disclaimer, etc..
      AdWords requires a website that meets their policies for advertisers. Nothing in their policies specify how much content is needed to advertise, as long as it meets all Advertising policy requirements for you are good to go.

      Here are the AdWords guidelines for Landing Page Experience.

      https://support.google.com/adwords/answer/2404197


      HTH,

      There are a lot of advertisers that use, or at least experiment with the use of MVP (Minimum Viable Page) landing pages.

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  • Profile picture of the author David Beroff
    Originally Posted by nRehman View Post

    Do you think google is doing right to the people who are not its paid clients... every webmaster have right to know detailed statistics including keywords to keep working productively.
    The right!? How do you figure that? Google is a company in the business of making money. If you are not helping them to make money, then no, they don't have any obligation to help you.
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    • Profile picture of the author nRehman
      Originally Posted by David Beroff View Post

      The right!? How do you figure that? Google is a company in the business of making money. If you are not helping them to make money, then no, they don't have any obligation to help you.
      In the words of google: "Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns..." but it didn't say; you should have an active campaign when using this tool.

      Moreover, what if new user without any idea want to check and research assorted subjects to find out the right one; how can he/her set the campaign and activate it prior to the research.
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  • Profile picture of the author Brent Stangel
    but it didn't say; you should have an active campaign when using this tool.
    Now it does. Get over it.

    G can do whatever they want with their website.
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  • Profile picture of the author ChrisBa
    I don't see the harm in it. They could easily charge for the tool, instead they let their customers use it. I don't see what the problem is with this?
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  • Profile picture of the author JohnMcCabe
    While I agree with those who say that it's Google's bat and ball, so they get to make the rules, there's a bigger lesson here.

    If you take something that's been free to use, pretty much without restriction, and start putting restrictions on it, you are going to get hard feelings and blowback from people used to exploiting the freebie.

    I saw a lot of this "everyone has the right to this information" BS when Google changed from making the tool publicly available to requiring an Adwords account. People (mostly small time SEOs) squawked and cried how Google was being unfair. After awhile, the serious ones got over it and opened Adwords accounts.

    The same thing will happen here. A handful of entitled crybabies will moan and groan about Google being unfair, and the rest will adapt and move on.

    The same phenomenon happens on a smaller scale with many neophyte email marketers. They spend months nurturing a position as the "guy with all the great freebies and free content", then wonder why their subscribers complain about how betrayed they are when you finally ask them to buy something.

    Some will leave. Some will tune out. And the rest will get over it and stick with you. Deal with it, and keep building that list under the new reality that you will offer people things that cost money. The new list members won't remember any other way.
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  • Profile picture of the author MarketingArm
    It always pays to do a little research if something sounds a little out of the ordinary:

    Google clarifies Keyword Planner doesn't require an active campaign
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