OK, whats with the 7?

17 years ago

I've heard there's been some reasearch about it and then they figured that the number 7 appeals to most people. Which is kind of true - for example, when you tell someone "think of a number from 1 to 10" usually the first thing that pops into their head is 7.

That's part ot the reason I'm selling my book for 47$

Thanks
1 reply

{{ DiscussionBoard.errors[1189420].message }}

Bewley

17 years ago

Originally Posted by Jackbgd

I've heard there's been some reasearch about it and then they figured that the number 7 appeals to most people. Which is kind of true - for example, when you tell someone "think of a number from 1 to 10" usually the first thing that pops into their head is 7.

Thanks Jack - just tried this out on the wife and she picked....7

Has anybody got a link to point any research on this please?

Thanks

{{ DiscussionBoard.errors[1189448].message }}

ezminisites

17 years ago

Yes, I too have had more success with ending in the number 7 however, all those late night infomercials still end in $xx.95 or $xx.99... hmm...

Thanks
1 reply

{{ DiscussionBoard.errors[1189461].message }}

TheWealthSquad 17 years ago

http://www.warriorforum.com/main-int...nding-7-a.html

Many marketers simply take for the truth what they hear. In the online world the only thing that matters is YOUR TEST!!!

My product may sell gangbusters at $7 while yours is a flop but at 9.99 yours sells like hotcakes. The only way to truly determine is to split test. Split test. Split test. Hmm think I have said it enough.

Your product, your copy, your market, your readers will determine which price makes the biggest bang. There are a lot of psychological factors that play in how we percieve price.

Test it to be sure in your market.
- Thanks
Signature
Get Your Business Noticed WSO Local Business Citations

Scott Lovingood - Join me on Linkedin
Creating Wealth with a small business

Best Motivational Business Speech
{{ DiscussionBoard.errors[1189492].message }}

firedragon

17 years ago

Hmm, Seven is better than Nine when it comes up to paying,

but I for me psychologically it is the nine, I would buy the product for 6.99 instead of 7, it is almost the same, but I have the lower number in the front and that is what I see.

Just my opinion.

Thanks

{{ DiscussionBoard.errors[1189478].message }}

Diana Lane

17 years ago

7 x 7 = 49
49 x 7 = 42
42 = The Answer To The Secret Of The Universe
Or so 'they' say.

Once upon a time, someone tested the results he was getting and revealed that prices ending in '7' got the best results for him. Soon, 'they' were saying that too, repeating it parrot-fashion with no testing to see if results were the same in their own fairy tale niches. Before long, the lemmings had joined the parrots (you can probably read the full story somewhere. For $7.77) in an almighty union which spanned half of cyberspace.

And they lived happily never after.

There's nothing magical about the number 7, and there's nothing magical about doing something just because everyone else is. What causes a bite in one niche can often be completely different to what causes a bite in another. Even within IM there are lots of different little niches and approaches. Offering everyone a price with the same digit on the end of it every time just because other people are makes as much sense to me as everyone offering the same product.

Thanks
1 reply

Signature

Fiction Ideas Writing Software: Ignite Your Inspiration: Create Illustrated Plots You Can Even Sell!

Plot short fiction, long fiction, even outline non-fiction * Edit the question prompts to suit your genre * Easily export text and image files for use with your word processor or Scrivener.

{{ DiscussionBoard.errors[1189480].message }}

Diana Lane 17 years ago

Originally Posted by jitterbug978

:p 49 x 7 doesnt = 7 lol :p

Oi! It does in MY fairy tale

...the fairy tale which forgot to mention the Evil Typo Gremlins which roamed the Information Superhighway...
- Thanks
- 1 reply
Signature

Fiction Ideas Writing Software: Ignite Your Inspiration: Create Illustrated Plots You Can Even Sell!

Plot short fiction, long fiction, even outline non-fiction * Edit the question prompts to suit your genre * Easily export text and image files for use with your word processor or Scrivener.
{{ DiscussionBoard.errors[1189520].message }}
- Bewley 17 years ago
  
  Originally Posted by Diana Lane
  
  Oi! It does in MY fairy tale
  
  ...the fairy tale which forgot to mention the Evil Typo Gremlins which roamed the Information Superhighway...
  
  And in many of the offers and promotions I have read, 2+2=5
  
  Thanks for the feedback guys.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[1189546].message }}
  
  dle45 17 years ago
  
  I think it is because Mickey Mantle was number 7!
  
  Just kidding he is just one of my favorite baseball players of all time.
  
  It is odd that the number 7 is the perfect number can be traced back through the bible.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[1189596].message }}
  
  Aitor Astobieta 17 years ago
  
  Yes dle45, I was about to mention that the number 7 is found throughout the Bible as the number of perfection.
  
  There are 7 days in a week.
  
  According to Genesis, God created the world in 7 days.
  
  In the Book of Revelation, there are 7 seals and 7 trumpets.
  
  The number of the AntiChrist is 666. It is close to the perfection of 777, but not quite.
  
  Thus, the internet marketer shall abide by two commandments:
  
  Thou shalt not price thy products $6, $46, $66, $96.
  
  Thou shalt always end your price numbers with the number $7.
  
  Thanks
  
  {{ DiscussionBoard.errors[1189653].message }}

firedragon

17 years ago

Number 7 is a prime number and it was used throughout in history and is supposed to have magical powers. But so does 13, etc.

Witches like/ed to use this number as well.

Thanks

{{ DiscussionBoard.errors[1189652].message }}

Jesus Perez

17 years ago

Test. Walmart uses .88 exclusively and it works for them. So don't take .99, $7 or anything else at face value until you have sales to back it up.

For the most part though, 7 tends to be used in internet marketing. .99 is used in mainstream sales. I have no idea who started it or tested it.

Thanks
2 replies

Signature

{{ DiscussionBoard.errors[1189662].message }}

bgmacaw 17 years ago

Originally Posted by BlueSquares

I have no idea who started it or tested it.

I've seen a number of newspaper ads from the 1850's that had ads where the price ended in 7. It's been around a while.

I couldn't dig up a good example right off, but check this out. They even had **** style continuity scams back then: The History Project - University of California, Davis
- Thanks
- 1 reply
Signature
Product Reviews | Earn Online Cash | Free HTML Templates
Free WordPress Themes: Boring Memo | Dateless Mini-Site | Info Magazine | 100 Twenty-Ten Niche Headers
Discount Templates, Graphics and Scripts: Templates for Website
{{ DiscussionBoard.errors[1189806].message }}
- Lance K 17 years ago
  
  I think this excerpt from the movie "There's Something About Marry" is definitive proof...
  
  (source: http://www.imdb.com/title/tt0129387/quotes)
  
  Hitchhiker: You heard of this thing, the 8-Minute Abs?
  
  Ted: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.
  
  Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7... Minute... Abs.
  
  Ted: Right. Yes. OK, all right. I see where you're going.
  
  Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin' there, there's 7-Minute Abs right beside it. Which one are you gonna pick, man?
  
  Ted: I would go for the 7.
  
  Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.
  
  Ted: You guarantee it? That's - how do you do that?
  
  Hitchhiker: If you're not happy with the first 7 minutes, we're gonna send you the extra minute free. You see? That's it. That's our motto. That's where we're comin' from. That's from "A" to "B".
  
  Ted: That's right. That's - that's good. That's good. Unless, of course, somebody comes up with 6-Minute Abs. Then you're in trouble, huh?
  [Hitchhiker convulses]
  
  Hitchhiker: No! No, no, not 6! I said 7. Nobody's comin' up with 6. Who works out in 6 minutes? You won't even get your heart goin, not even a mouse on a wheel.
  
  Ted: That - good point.
  
  Hitchhiker: 7's the key number here. Think about it. 7-Elevens. 7 dwarves. 7, man, that's the number. 7 chipmunks twirlin' on a branch, eatin' lots of sunflowers on my uncle's ranch. You know that old children's tale from the sea. It's like you're dreamin' about Gorgonzola cheese when it's clearly Brie time, baby. Step into my office.
  
  Ted: Why?
  
  Hitchhiker: 'Cause you're f*ckin' fired!
  
  Thanks
  
  Signature
  
  "You can have everything in life you want if you will just help enough other people get what they want."
  ~ Zig Ziglar
  
  {{ DiscussionBoard.errors[1189868].message }}
Lance K 17 years ago

Originally Posted by BlueSquares

Walmart uses .88

So does Dale Earnhardt Jr. for merchandise on his site.
- Thanks
Signature

"You can have everything in life you want if you will just help enough other people get what they want."
~ Zig Ziglar
{{ DiscussionBoard.errors[1189871].message }}

Diana Lane

17 years ago

I've met several people (in 'real' life, not online) who assure me that '88' is associated with Nazism. H being the eighth letter of the alphabet, 88 is supposed to be an abbreviation for 'Heil Hitler' and is some kind of shortcode that Nazi supporters and racists use to identify each other. I think this is taking numerical symbolism (and a lot of other things) too far and didn't believe it the first time someone told me, but I've heard it enough times now to realize that plenty of people do make the association.

Needless to say, I don't really fancy appealing to the market sector which feels compelled to buy a product because the price ends in .88

Thanks
1 reply

Signature

Fiction Ideas Writing Software: Ignite Your Inspiration: Create Illustrated Plots You Can Even Sell!

Plot short fiction, long fiction, even outline non-fiction * Edit the question prompts to suit your genre * Easily export text and image files for use with your word processor or Scrivener.

{{ DiscussionBoard.errors[1190039].message }}

Kevin Riley

17 years ago

Originally Posted by Diana Lane

I've met several people (in 'real' life, not online) who assure me that '88' is associated with Nazism. H being the eighth letter of the alphabet, 88 is supposed to be an abbreviation for 'Heil Hitler' and is some kind of shortcode that Nazi supporters and racists use to identify each other. I think this is taking numerical symbolism (and a lot of other things) too far and didn't believe it the first time someone told me, but I've heard it enough times now to realize that plenty of people do make the association.

Needless to say, I don't really fancy appealing to the market sector which feels compelled to buy a product because the price ends in .88

Too true. We tested out a .88 price point here at the Labs. It was horrible. I awoke to find the hamster had hung flags with swastikas everywhere, and they were all goosestepping around the labs, wearing armbands, and saluting "Sieg heil". They had even rounded up all the mice and were loading them in boxcars. I quickly put the prices at .95 points.

[ 1 ] Thanks

Signature

Kevin Riley, long-time Warrior living in Osaka, Japan

{{ DiscussionBoard.errors[1190853].message }}

acedalright

17 years ago

There are 7 days per week

There is a movie called 7

There was a movie called 7 brides for 7 brothers

There was a movie called 6 days and 7 nights

There are 7 voices in my head...

...Telling me to burn things!

But seriously, 7 is good it's all good (snaps fingers)

Thanks

{{ DiscussionBoard.errors[1190641].message }}

PapiShasho Banned 17 years ago

[DELETED]

{{ DiscussionBoard.errors[1190796].message }}
- Will_Surren 17 years ago
  
  Since
  
  the number 8 is for Hitler....
  then I think the special numbers should be the 6 and the 9 they are on both sides of 7. If you already took care of had 8.
  
  But then you still come to a number ending in 7
  
  $6.97
  
  Here is the Real Deal!!!
  
  If you tell everyone that
  
  $47 is the number....
  
  ...that makes everyone buy then you have it stuck in their heads. Then when they see the price of $47 they associate the numbers with BUY. Now $47.77 is the price to really get them sucked in.
  
  There is a
  
  big conspiracy....
  
  it is called
  
  "Brain Entrainment"
  &
  
  it is meant to
  
  trick every newbie internet marketer
  
  into purchasing products that end in 7.
  
  That is why so many people scroll through the sales letter fast just
  
  checking out the bold text quickly
  
  to get to the bottom of the page.
  
  They want to see if there is a 7 in the price.
  
  If not they want to move on to the next product so they can find the one that says buy.
  
  Because 7 = Buy :rolleyes:
  
  Thanks
  
  {{ DiscussionBoard.errors[1190845].message }}

rbecgolf

17 years ago

7 is considered a lucky number.

Thanks

Signature

"Free Keyword Builder that has produced Millions of Dollars." http://www.keywordmoneymaker.com http://www.randybeckett.com

{{ DiscussionBoard.errors[1190854].message }}

Ofthemix

17 years ago

I've read many places that .99 is the best to end a price with because it gives the psychological illusion of being a dollar less than the price really rounds up to. Sounds stupid to me, but hey, maybe that's not why I'm not rich yet. I don't subscribe to either method of ending in .99 or in a 7. Everything I sell has .00, .25, .50, or .75 at the end. Though smarter people than I claim that there's a strategy behind what you end your price with, I can't help but think that people think waaay too hard on that sort of thing.

Thanks
1 reply

Signature

K. Matthew Books

{{ DiscussionBoard.errors[1190963].message }}

AndrewCavanagh 17 years ago

Many years ago Ted Nicholas tested different endings for price points in direct mail sales letters and found that prices ending in the number 7 got a better response.

That little piece of wisdom has been picked up and repeated by online marketers.

Of course these days having the number 7 in your price point does NOT increase response (we've tested other price points and it seems marketers using the 7 are throwing away $2 every time they make a sale).

It doesn't matter to them though because they BELIEVE that the number 7 is magical when it comes to price.

Kindest regards,
Andrew Cavanagh
- [ 1 ] Thanks
Signature
Old School Copy Like This Is BACK & Converting Like Crazy!
{{ DiscussionBoard.errors[1190976].message }}

PPCJunky

17 years ago

The # 7 represents "completeness" like how there are 7 steps to a lot of things

Thanks

Signature

JsWiz

{{ DiscussionBoard.errors[1190989].message }}

hebsgaard

17 years ago

Over time it seems to have become as much of a tradition as anything else. It seems that a lot of people, including yours truly I'm afraid, have fell into the trap of thinking that you can't go wrong with prices ending with 7. That leads to the misconception that you don't have to split-test and I'm guessing for us lazy marketers that's too tempting to resist.

Thanks

Signature

Product Finder Extra Deluxe Bonanza! A shocking revelation that will shock you in a shocking way.

{{ DiscussionBoard.errors[1191000].message }}

john_kennedy

17 years ago

So, I'm sitting here reading this thread and the SO walks through the room and I ask her to pick a number between 1 and 10. - Her response? 7.

Go figure.

John

Thanks

{{ DiscussionBoard.errors[1191426].message }}

Kurt

17 years ago

To me, it isn't so much the research, put pushing the "price point" a bit.

Price points are prices that require "more" to make a sale.

For example, it probably takes "more" to make a sale for $10, than it does for $5.

So, if I feel the price for a product to sell is $5, I'll push it to $7. People tend to round $7 down to $5 in their mind, and I'm betting that I won't lose many buyers at $7 than I would have made at $5. Plus, it's 40% more than $5, so even if I lose a few, I will probably make more money from $7 than from $5.

Same with $17 vs. $20, but in reverse. I feel more people will buy at $17 to make with worthwhile, as $20 is another common "price break" in folks' minds. If I do decide to sell for $20, I'll likely make it $22, with the feeling that I'll still get everyone that would have bought at $20.

Simply, I tend to sell my lower-cost products usually for $7, $12, $17 or $22. Basically, I'm just adding $2 to $5, $10, $15 and $20. Thne "7" is insignifigant other than that. If I added $3 or more, then I feel people will "round up" in their minds, not down.

Don't take this as gospel, as I'm not a big tester. It's just what my instincts and experieince tell me is best.

[ 1 ] Thanks

Signature

Discover the fastest and easiest ways to create your own valuable products.
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.

{{ DiscussionBoard.errors[1191527].message }}

Biggy Fat

17 years ago

Seven is the number of completion.

Seven days in a week. Seven Wonders of the World. God made the world in six days and on the seventh day he rested.

And seven is one of the luckiest numbers out there.

Thanks

{{ DiscussionBoard.errors[1191769].message }}

Paul Hancox

17 years ago

$24.97 over $25 does NOT make you more likely to buy a particular item... BUT research has shown that people will buy more, in general, when prices are like this!

Thanks

Signature

PresellContent.com - How to sell without "selling"

{{ DiscussionBoard.errors[1191973].message }}

OK, whats with the 7?

Trending Topics

Hello there

Kicked the diet coke addiction ...

AEO/AIO/GEO differences

Veteran bloggers, do you notice a decline in visitor comments?

The Masters....