for Niche sites builders, What is the thing that you invest money in it the most?!

If I understand what you mean by "niche site", it all begins with having content that appeals to your target market, so any investment in content would likely be money well spent.

Other than that, you need to look at your metrics if you want to improve your ROI. If you know your current conversion rate from the existing traffic, you can test the waters with a controlled advertising spend and compare the results.

Then it's a matter of tweaking the various components of the site and the offer(s) to get the best return.

I second that, CONTENT !! Quality content a that. Not just cheap "filler". That worked 8 years ago but not so much anymore. Starting out it's best that you learn the craft and produce good content on your own. It can get a little expensive continually paying for the really good stuff.

Muhammed,

Have you asked your audience what they want?

Asking that question of members here who are not in your niche is not going to be as effective compared to asking your exact customers and prospects to tell you what they would like to see on your web site.

When you understand what they want exactly ... then you will be in a position to be able to get "it" for them - whatever "it" may be.

Most likely, you will find there are problems in the niche that need solving, or desires of the niche participants that are not being met.

If you can solve those issues on your own - so much the better - your ROI will be very high. But if you can't - that would be a great way to spend your money - outsourcing the solution of your customer's expressed needs!

The very best to you,

Steve

Getting content is where most people spend money if they can't write it themselves. You can spend money on tools but the fact remains that if you don't have content that captivates your audience, your efforts will be in vain.

SEO has always been about having good content on your site. Although it's not the only variable that affects rankings it's still important. Invest in content. If you don't have the budget right now, you can write it yourself until you begin making enough money to outsource it.

Investment in content can be really important. I see you can do both SEO and writing, but in terms of writing, i believe you will be out of idea sooner or later. Also, having a dude who can help you with the writing can be a solution for you to have more time focusing on other important stuffs, like overall strategy or even targeting new niche.

You should get your own content written.

Have a goal of 500 high quality pages talking about various things and then when you reach that goal, look at your business and if it is getting you traffic and sales.

If it doesn't, do something else.

Having people proofread my copy. I cannot afford grammar errors. It is easy to catch spelling error. For example, use Word Perfect or any similar computer program. However, software is poor at detecting grammar errors. I have tried the grammerly app even. Yeah, it does catch some. That said, there are many more that slip through and I cannot afford even one. Remember that people judge you on your copy. Borat was a funny movie. Still, if your copy is similar to his speech, the joke is on you. Customers will not find it amusing.

What did I spend the most money on? Probably not what you'd expect. My computer. Yep. The computer is the #1 most important thing you need, if you are going to throw yourself full force into building your own content site.

9 hard drives for a total of 30TB
Nvirdia GXT1070
i7-7000
16RAM
ASUS-z170 motherboard
plus lots of other stuff on it

you are looking at about $5,000 for a rig like mine

why, is the computer important?

my website site has more then 55,000 photos on it, photos I took myself on my many cameras; and 600+ videos on it (also filmed myself), in addition to 6,000+ articles (written daily since 1997)

My site was hosted on a free site originally, then moved to WordPress, and guess what, WP hasn't got the power or the bandwitdh the host a major sized website, with high graphics, high video rates, thousands of pages, and the traffic to match.

I switched to a dedicated server hosted through SBI (which is another few thousand dollars) and changed out to a heavy duty gaming rig computer that has the horse power to deal with keeping a big sized content size online with 100% zero downtime.

Between the computer, the server, and the webhost service, it cost more then $10,000 to get my site online, making that my biggest expense in my content writing career.

It's also my only expense as in 20 years, I've yet to put one penny into marketing, have never bought ads, never used AdWords, never paid for traffic, never bought views, never bought followers... just bought a super powered workhorse computer (a giant thing that's 3 feet tall and weighs 65lbs), bought a webhost service capable of keeping a mega big site online, and through myself full force into writing daily articles every single day.

All the content is written by me. Doesn't cost me a penny. No outsourcing to writers. Just me alone.

All graphics are created by me. Photos. Paintings. Videos. My camera. My paints. My canvases. My camcorder. No outsourcing. Though also not free. Camera was $350, art supplies several hundred, etc, etc.

If you have the right equipment to run your website, and the determination to write daily articles... you can go 100% organic, just like I do, without ever having to buy ads, marketing, traffic, followers, views, or anything else.

Clearly you know nothing about content sites. You'll be hard pressed to find a content site with fewer then 500 articles. The very definition of a content site is a site that produces daily content; one article a day means 365 articles at the end of the first year. By your second year you have surpassed 600.

The average SUCCESSFUL content site has 1,000 to 4,000 articles on it, all written by ONE PERSON.

When you get into content site building, you plan on it taking 3 years of daily writing before you see a return on your investment. By the end of 3 years of daily writing you have 1,095 articles.

Content sites are for people who ENJOY writing LOTS of daily articles about ONE SINGLE topic and have the drive to do so for years on end, amassing thousands of articles on a single website.

THAT is what content sites are, and if you didn't know that, and think a tiny number like only 500 articles is too much to handle, then you really need to rethink content sites, because you will NOT be successful in it until you have 1,000+ pages, and yes,

talfighel is right when he said

You can't even begin to think about trying to drive traffic to your site before you have 500 pages. Not in niche site content marketing.

If you re looking for a fast, easy, quick, overnight road to online income, niche content sites ARE NOT the way to go. They take YEARS of dedication, hardwork, and a massive passionate love for writing A LOT about one topic, in order to be successful.

Content sites can and are HUGE money makers... but rarely has any content site seen a penny in under 3 years or with fewer then 500 pages, which is why talfighel gave the advice he did.

I started writing my content site in 1997. I got my first payday from it in April 2007. It was .37c. It took me 10 years of writing daily articles to make .37c.

Now, 20 years after starting, it's my full time income, but only because I have a massive backlog of old articles for Google to send traffic to.

I started doing content writing in August 1997. I wasn't able to quit my day job and do my website as a full time income until July 2016 (19 years later). I have one article that brings in $200 a month. ONE article, out of 6,000+ articles. It didn't happen over night. It took years of dedication, determination, hard work, perseverance, and a driven passionate love for my topic to get where I am today.

Content sites is a writing career. In addition to knowing your topic, you need to know SEO and web building, but also you need to be well versed in English grammar.

There are a lot of creative writing classes, local writing groups, night school classes, and an English Literature college degree in my list of things I have paid for to advance my career as a content writer. If you add those up, that's more then $30,000 I spent investing in this career, making my writing classes and getting actual training in the art of writing, the most money I spent, as it's triple the cost of the computer and server and hosting services.

You are NOT looking at fast, easy, or overnight succeed in this field. And if you want to get the proper training and equipment to jump ahead of the competition - it's far from cheap to get started.

But, you asked, where did I spend my money?

College degree in Creative Writing & English Literature
Lots of continued writing classes at local groups, etc
A mega powered workhorse computer
a dedicated server & web hosting service with the power to host a 6,000 page, heavy graphics, high traffic website.
Camera equipment, recording equipment, art supplies.

I can't recommend any of the "typical things" to spend money on: SEO courses, guru coaches, traffic, ads, etc, because I've never bought any of those things myself; I've always focused on bettering my our skills, advancing my talent, having the best equipment available, and just relied on Google to send my traffic organically.

It is my belief that if you simply strive to be the best you can be at what you are doing, with a constant goal of always improving no matter how good you currently are (as you can always become better) and making sure you have the best equipment you can afford, that by doing this you will produce the best product you are able to produce, and by producing a top quality, high value product that people find useful, traffic will come to yu, without you ever having to force it.

Whatever you want to do, be the best you can be at it, and focus on way to become even better. That's why when it came to investing in my career as a content writer - I went out and got a college degree in writing. The degree itself is useless as no one cares of my credentials, but the 4 years of daily classes, studying every aspect of how to write... THAT is priceless, and has been the best thing I ever did for my career. (and you are never too old for college - I started college at age 37.)

That's not a test, it's a full-time job.

I can get almost instant traffic to almost any niche with a single page.

I guess some people enjoy doing things the slow, hard, hit-or-miss way.

What niche are you in? I have used SEO and did not get very much out of it.

Seems like you had done business with some quack copywriters. The fact that you're experienced in your field doesn't mean that you're qualified to write for your site. Putting that knowledge in a way that would sate your audience and at the same time rank your page is what a copywriter does.