Mobile Conversion Rates Android vs iOS

by mrdeflation

Posted: 8 years ago 3 replies

INTERNET MARKETING

Regarding direct response sales conversions...

Anyone noticing huge differences in Customer Acquisition Cost between those on mobile devices Android vs Iphone?

For some reason my Android conversion rates are double those on Iphones to the same audience and my site views correctly and exactly the same on both devices.

#android #conversion #ios #mobile #rates

salegurus 8 years ago

Interesting, how did you track that stat?
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AceOfShirts 8 years ago

Are the stats the same for different products or is this for only one product? It might be product related more than operating system.
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mrdeflation 8 years ago

Very odd which is why I posted...

We sell 1 digital product via direct response Facebook ads

500 sales in April... same ages... mobile only (we don't do desktop)

iOS is double the conversion rate of Android devices...

CPC, CTR are identical...

But after 25,000 clicks

CPA for iphone is $30 per customer

CPA for android is $60 per customer

HUGE difference..lol
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