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Offline gurus, what "title" do you use?

by IM Lovin' It!
18 replies
For all you offline marketers out there, what title are you using for yourself? What is on your business card? or Signature line?

Are you using:

Owner?
President?
Principal?

Or something more corporate-speak, like:

Marketing Director?
Client Service Manager?

Or whatever? I tend to lean toward the plain and simple ala "owner." Let's here your thoughts.

- IM
#gurus #offline #title
  • Profile picture of the author chrisnegro
    Originally Posted by IM Lovin' It! View Post

    For all you offline marketers out there, what title are you using for yourself? What is on your business card? or Signature line?

    Are you using:

    Owner?
    President?
    Principal?

    Or something more corporate-speak, like:

    Marketing Director?
    Client Service Manager?

    Or whatever? I tend to lean toward the plain and simple ala "owner." Let's here your thoughts.

    - IM
    In my opinion I wouldn't put ANYTHING on your business card. You don't want to be defined by people. Titles are a waste of time on business cards IMHO. Now if they ask you if you are the owner....fine....tell them the truth that you are the owner....but thats kind of dialogue you want.

    You see, creating a little mystery does in fact create curiosity and conversation....and thats exactly what you want to happen with business owners. Simply putting a title (on your business card) lets them define what they think the title means and quite frankly puts in you in "a box".

    Create a little mystery, don't be put in a box and get to know your business owners. Just for the sure fact you don't have a title would put more curiosity on who you are and what you do.

    Success to you,

    Chris Negro
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    • Profile picture of the author Brian Cook
      I have found the title, "Business Consultant" to be
      pretty inclusive for things like website design; search
      engine optimization; PPC expert; and so on!

      Brian
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    • Profile picture of the author IM Lovin' It!
      Originally Posted by chrisnegro View Post

      In my opinion I wouldn't put ANYTHING on your business card. You don't want to be defined by people. Titles are a waste of time on business cards IMHO. Now if they ask you if you are the owner....fine....tell them the truth that you are the owner....but thats kind of dialogue you want.

      You see, creating a little mystery does in fact create curiosity and conversation....and thats exactly what you want to happen with business owners. Simply putting a title (on your business card) lets them define what they think the title means and quite frankly puts in you in "a box".

      Create a little mystery, don't be put in a box and get to know your business owners. Just for the sure fact you don't have a title would put more curiosity on who you are and what you do.

      Success to you,

      Chris Negro
      That is brilliant!
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  • Profile picture of the author AndrewCavanagh
    I agree with Chris on this one generally speaking.

    Your name is enough.

    If your main prospects are small independent business owners you might also use the term "proprietor" or something similar that brands you as a fellow business owner.

    It's not that important.

    What is more important when you're speaking to business owners is to get THEIR card so you can follow up.

    It's nice to think that business owners will call you back...and many do intend to...but it's very common that they just don't get around to it.

    They're busy people.

    Any kind of low key follow up is good.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author zachary0611
    All good info It seems the most important think in offline is to talk to business owners personally
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    Professional Web Designers www.WebDesignBros.com
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    • Profile picture of the author JohnMcCabe
      Seinfeld ruined "Master of My Own Domain" for me, so I just put "Owner" for a title.
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  • Profile picture of the author MichaelHiles
    Supreme Commander of the Federation usually works.
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  • Profile picture of the author GoGetta
    "Internet Marketing Consultant" for me! ; )

    GoGetta
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  • Profile picture of the author Riz
    I always put 'Proprietor' on my cards as a title and ensure there is a call to action on it.

    Showing yourself as the 'Proprietor' immediately shows you as a fellow business owner. Small business owners prefer dealing directly with other business owners as opposed to dealing with reps.
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  • Profile picture of the author Brad Gosse
    The best title is no title at all. I avoid things like Owner, president, CEO. It usually lets me weed out salespeople by saying "I am not a decision maker"

    Best of luck
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  • Profile picture of the author Jhf14
    I use "Consultant" or "Account Manager", depends on the client.
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  • Profile picture of the author SMP
    'Business Consultant' just about covers it. It doesn't give the perception that your skills are limited to the internet or marketing in general.

    SP
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  • Profile picture of the author Mark Riddle
    Mark Riddle
    Ask me about the flying waffle


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  • Profile picture of the author GoGetta
    Mark ^^^ Love The 2nd One!

    Awesome.

    GoGetta
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