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Will This Marketing Tactic Work?
1. Buy domain and build website (already done).
2. Make it legit with main benefits and not really a sales letter, just main points (already done).
3. Add product image and opt-in form for "instant access" (already done).
4. Upon confirmation, send subscriber to a page that says something like "We are actually in the process of a MAJOR re-write... ETC... so in the meantime we'll send you some cool stuff via email... ETC... stay tuned.
5. Then have a follow up series like this:
--- Instant email that says exactly the same thing as the page does on step 4.
--- The next day, pure interesting content with no affiliate links.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, which is ONE week or seven days after they signed up, throw in a testimonial type email about what people said about your PREVIOUS product, and remind them about how you're actually improving that product, and you're just putting the finishing touches on it.
--- The next day, time to pitch your product and let them know it's ready to download.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, which is TWO weeks or fourteen days after they signed up, throw in another testimonial type email about what people are saying about your CURRENT product and remind them they can download it immediately.
--- The next day, pitch your product again and let them know it's ready to download.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, which is THREE weeks or twenty-one days after they signed up, throw in another testimonial type email about what people are saying about your CURRENT product and remind them they can download it immediately.
--- The next day, pitch your product again and let them know it's ready to download.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, some more interesting content with no affiliate links.
--- Two days later, which is FOUR weeks or twenty-eight days after they signed up, throw in another testimonial type email about what people are saying about your CURRENT product and remind them they can download it immediately.
--- The next day, send them one final pitch because if they don't trust you by now... good luck
![Smile](http://cdn.warriorforum.com/images/smilies/smilies_smile.png)
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Not sure if I should promote the community for niche enthusiasts that I run during the sales follow up, or once they make a purchase. I am thinking once they buy, so I can invite them to the community where they can setup their own blog like wordpress.com (only on my server) and share their experiences and insights, whilst networking with other like minded individuals. Other benefits of this would mean they see more industry related ads from me, which are just affiliate links on rotation through my ad server, i have their details and can contact ALL community members say once a month with a newsletter spotlighting member blogs and throwing in a promotion here and there, plus they are my target market, so i can also keep track of what solutions they need and then present them in a safe and non-threatening way.
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Then have a separate follow up for buyers, which I am still working on. Will post that when I decide upon my plan off attack, but it will be good!
So what are your thoughts?
P.S. This is not IM related, just a niche.
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