500 Branded Recipe Videos how to monetize?

hi everyone...

i have a recipe site,
a facebook fan page of 30,000 active fans,
recently trimmed email marketing base of 500 people (these are very active people who have been engaging, I trimmed off about 1,000 people who hasn't engaged with me)

recently i purchased some recipe videos that i've rebranded

I'm thinking how i can better monetize this. at the moment, i'm just driving people from my fan page to the recipe website, and earning maybe $1 from adsense each day.

for the videos... should i...

1) post it on fb and try growing the fan base? but it doesn't earn me money.. i tried posting videos, got a lot of shares, but hardly any link clicks, or page likes.. i've heard people using videos to grow their page with amazing results, anyone knows?

here's a sample of the video https://business.facebook.com/recipe...6069615569879/

2) some people was saying to post the videos on youtube, grow youtube followers.. and drive traffic to my website..? maybe i could embed the video in my website, and drive people from fb to the page with video embedded?

3) start a membership program, maybe a small fee $2 or $5... and they can access the video library.. i'll add more videos over time, and e-books etc.. and then continue to grow this membership..

any advice? thanks!