Building brand with my brother, want to create a new culture for younger gen. Work hard, look good

It seems like you´ve got the vibes to do something far beyound what exists, that is very cool.

I was reading and my first thinking was about how Starbucks did. They had a goal set: to make the armerican public to get a coffee culture, and they did.

On the other hand, not using modern social media is a big risk, a big bet, and that separete you from other competitors also.

Think of starbucks again, most of their social posts are made by users, they totally embraced the coffee culture and take it with them everywhere they go.

I recommend reading "Corporate Aikido" by Robert Pino.

That is only the tip of the iceberg. Keep goimg.

Thanks for this, I will sure to be in contact in the near future

Start at the very beginning - with your audience. Who is your perfect customer? Do you know? Do you understand what she/he wants from a clothing brand? Do you know the desires of your marketplace? Challenges? Buying habits? Style preferences? Do you understand your audience demographics? Where will you find them online? How are you going to reach them (market to them)?

If you want to have a profitable business, you need to focus on your market and what prospects want.

You have talked about your ideas, desires, and what you want but you haven't hinted at what your customers might want and what they are going to buy. You are not the market. You can't assume with any assurance that your selling desires are their buying desires. Have you spoken with or polled your market prospects?


So you have some experience with what doesn't work - now you need to do things differently or you'll have the same result again.

This lack of preparation that you speak of can only be overcome by doing your market research, setting up your selling system, knowing where you can find your targeted prospects, having a grasp on the competition, knowing the supply chain you'll be implementing, understanding what they (your prospects) will want from you (their new clothing brand), and having some solutions to their wants and desires so that when they come to your business they will feel like "this is the place I want to shop for clothing."

Establishing a brand is a major undertaking considering the existing competition you're taking on - especially given that some brands are established, profitable, and have major budgets to support their marketing efforts.

Yes, you can be successful but I think you will have to create your own niche in an area where you have a chance to compete. So the question to you is this: what assets and resources do you bring to the table? What knowledge, talent, experience and ideas about marketing your brand are going to propel you to profitability?

Good luck on your new journey.

Steve

Rethink that. If you are promoting a clothing brands you WILL be competing with other clothing brands. No way around that. What you have to do is find a special 'hook' that makes your brand/approach interesting and sets you apart from others.


Are you designing the clothing - or starting a business selling clothing designed by others?

Hi Kay,

I see what you mean there, i should have explained it better as the brands I was referring too create different styles of clothing, more casual streetwear.

The idea is to design and create our own clothing. We are not essentially doing anything much different with our clothes, our idea is to have our branding be amazing and sell our clothes for us. I see alot of big brands with shops in Manchester (i wont name them) but they have now become 'uncool' clothing brands for the younger generation and so I see them almost empty every time I was past, one even moving to a much smaller shop.

We are two normal brothers from the greater manchester area, we are professionals who work in the city centre, go out with our friends etc etc we both have a passion for good clothing and looking good at all times and often get asked where our clothes are from. We thought it might be a good idea to have ourselves as almost the face of the brand, and selling a culture, a professional culture in which we create smart but very comfotable professional wear for the younger professionals. And hopefully inspire younger people that success is cool etc.

This is a very high level explanation, we are very early in the stages but do feel confident we could have something here.

I hope the above gives you sort of an idea of what we are trying to create?

Regards

J

James I am SO huge on building friendships with top folks in my niche. In my case it was blogging. In yours, it is fashion. When you befriend these folks by:

- promoting them on social media
- asking how you can help them; you can, trust me
- being genuine in wanting to build a friendship, by being of service

A handful of these pros will:

- show you the ropes in building a successful fashion biz and brand, through their free and premium content
- promote you when you get your self-hosted blog up and running
- endorse you as you learn your skills, continue to help these folks and flat out persist.

I learned how trying to market myself will always end in failure, but befriending successes, marketing them, marketing them some more, and being of service, leads to strong bonds which pay immense dividends over the long haul.

I'd put aside focusing on "branding." That could take years and thousands of hours of work... or a pile of money.

Long term, you want to keep your eyes open for a hook... as Kay mentioned.

Focus instead on solving problems... What problems would people pay you money to solve? Wardrobe advice? Putting together "outfit combinations" based on their preferences that you ship to their door? What value could you bring to other people?

The bottom line is you'll need to roll up your sleeves and do a lot of work to get your name out there... and establish a reputation.

A perfect example is Daymond John. He didn't just wake up a billionaire one day... He had to put in a lot of work... and hustle.

I was just wondering. You mentioned about branding and that is all well and good. But my question is. Are you clothing designers or do you plan to buy wholesale from the same manufacturer that people you do not want to compete with use, and slap your logo on them. Or are you going to design and manufacture the clothing yourself

al