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My kids got me hooked on Marketer Jake Paul

by discrat
2 replies
He is from Disney Channel. But quit and is solely concentrating on his YT channel. He just cracked 10 mil. subs.

Quite bazaar. He is part of a group called Team 10. 10 of these kids all live in a West Hollywood house and are doing stunts and pranks in the neighborhood pissing off many of the neighbors.

The kid is 20 years old.

Here is a stunt where he slept (unbeknownst to the Secret Service) overnight in the White House. Pretty damn brave

#hooked #jake #kids #logan #marketer
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  • Profile picture of the author Steve B
    Robert,

    Give him credit for "standing out" from the crowd and finding an "angle" or position or approach that resonated with his audience. Beyond that, I'm not sure what takeaways there are for online business.

    We all know the popularity of "craziness" and over-the-top stunts that make a splash online in video format . . . then in a few weeks or months they are history. IMO, that's not the way to run a long-term business. Besides, who is the audience here? Teenagers, 20-somethings, and students? Would they ever buy something and become a valued customer? I don't know.

    And of course, there's the legal aspect of what Mr. Logan did. Do we marketers want to flirt with that hot potato? Not me.

    Steve
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    • Profile picture of the author discrat
      Originally Posted by Steve B View Post

      Robert,

      Give him credit for "standing out" from the crowd and finding an "angle" or position or approach that resonated with his audience. Beyond that, I'm not sure what takeaways there are for online business.

      We all know the popularity of "craziness" and over-the-top stunts that make a splash online in video format . . . then in a few weeks or months they are history. IMO, that's not the way to run a long-term business. Besides, who is the audience here? Teenagers, 20-somethings, and students? Would they ever buy something and become a valued customer? I don't know.

      And of course, there's the legal aspect of what Mr. Logan did. Do we marketers want to flirt with that hot potato? Not me.

      Steve
      Yeah Steve,
      He is already a TV celebrity. So it will last quite awhile if he wants it to. A little different than the no namer who does pranks and becomes relatively big.

      He is starring in Movies later on etc..etc..

      His antics are a little much for me but I still cannot keep my eyes away from it lol
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