How to Engage Visitors on My Site

First, let me say that it sounds like you have done some work, and
have some idea of where you want to go with your project which
is certainly a step in the right direction (to use an over-used cliche').

Now, how to engage people.

The best way to have people interested in what you have on your
site is to target those people from the start. Go to where they are
and tell them about what you do. Then you let them know where
you live and invite them to your home (web site). Oh, by the way,
the more comfortable you can make a prospective reader feel,
the more likely they are to check you and your web site out.

As far as keeping them engaged, you can't even give someone
a ring and expect that the engagement will last.

You are talking about people. There will be some people who will
take 10 minutes or more checking things out, and some will only
hang for 10 seconds.

Just make sure that your content is good, your site is easy to navigate,
and it is easy on the eyes (simple is better).

There is nothing wrong with putting videos into courses as long as
you are giving them something worthwhile for their money.

The one thing that disappoints me just a bit is your comment about
it being a lot of work. If it is not a lot of work (especially when you
are getting started), then you shouldn't start. Yes, it is a lot of
work to put together a great (and it should be GREAT) web site.

I don't think that the work thing is a problem as you have already
put in some time. You still need to continue to put in the time to
upgrade content, add content, and most of all get out there and
find the people who are most likely to want to check out your site.

You do have a lot of competition. That's good. Check out what
they are doing. Yup! more work.

Good Luck!

I agree about targeting. Find other sites, forums, groups, social networks, etc. where people might be interested in your niche. Contribute to the discussions and the communities and post a link to you site where allowed and when it is appropriate.

Also, be sure to provide something of value to the visitors on your site. Hopefully more conversions will come.

I've had success with a live chat call to action with one insurance agency client. The visitor would click the call to action button to chat live with an agent right there on the website. I like having the visitor initiate the chat with a button than to have the chat widget hanging out at the bottom of the website taking up screen real estate.