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Black and Blue Friday

by Steve B
8 replies
Is there a single day of the calendar year when more people buy stuff they don't need simply because it's on sale?

I like to call it "Black and Blue Friday."

Black Friday is the unbridled spending day right after Thanksgiving.

Blue Friday is the day your credit card statement arrives just before Christmas.

I know, I know . . . heresy for a marketer to mumble such a truth!

Steve
#black #blue #friday
  • Profile picture of the author Josh Mayers
    LOL

    Good one Steve. It's a clever way to look at it when you put it like that.

    Not sure about most but my focus is to always turn a profit when people overspend.

    Hopefully some newbs out there come across this post so that they can download a piece of this truth to their minds :-)

    -Joshua
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  • Profile picture of the author ChrisBa
    Haha. So very true.
    I've had a number of people already tell me how much they are planning on buying and when I ask what they plan on doing with it (or why they need or want it), normally the answer is "it's such a great deal"
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  • Profile picture of the author ryanbiddulph
    If there is ever a day where logic takes off the full 24 hours, in many human beings, and the emotions of WANTING or NEEDING take over, it is Black and Blue Friday.

    Very clever Steve

    Ryan
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  • Profile picture of the author discrat
    Originally Posted by Steve B View Post

    Is there a single day of the calendar year when more people buy stuff they don't need simply because it's on sale?

    I like to call it "Black and Blue Friday."

    Black Friday is the unbridled spending day right after Thanksgiving.

    Blue Friday is the day your credit card statement arrives just before Christmas.

    I know, I know . . . heresy for a marketer to mumble such a truth!

    Steve
    Steve, I don't get it, I really don't. Though I'll admit my wife got incredible deals on I-pads for my two children last year/ Like 75% off on Black Friday.

    But for the life of me it will be a mystery to me until the day I depart this Earth : How people really, really enjoy going shopping and are so passionate about it.

    It is such drudgery for me. I can't stand it lol
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  • Profile picture of the author Brent Stangel
    Black Friday is the unbridled spending day right after Thanksgiving.
    Right after Thanksgiving dinner..."Doors open 6 PM Thursday." - Target stores

    Brent
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    • Profile picture of the author agmccall
      Originally Posted by Brent Stangel View Post

      Right after Thanksgiving dinner..."Doors open 6 PM Thursday." - Target stores

      Brent
      I will never shop on Thanksgiving Day and I wish more people would take that approach. If we did not shop on Thanksgiving Day then the stores would allow the people they force to work to stay home with their famiiles instead of going to a job they need.

      al
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      • Profile picture of the author Steve B
        Originally Posted by agmccall View Post

        I will never shop on Thanksgiving Day and I wish more people would take that approach.

        Thanks Al for contributing this. I tend to agree. I know that some "essential service" people need to work at least one shift on holidays, but I'm sure most of them would rather be with loved ones.

        This year I've noticed many retailers either trying to "get the jump" on Black Friday (BF) by starting pre-BF sales up to a week in advance . . . or by extending their BF sales during Thanksgiving, through the weekend, through Cyber Monday, and into next week.

        Commercialism continues to ramp up and maybe we will eventually see a "Holiday Buying Season" from Thanksgiving through New Years.

        To me, that would be a sad thing because, IMO, it tends to relegate traditional Thanksgiving and Christmas celebrations to taking a back seat to me-focused "spending" priorities and shopping activities rather than focusing on family and friend relationships. Yes, I'm old and sentimental.

        A happy Thanksgiving to all of you!

        Steve
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  • Profile picture of the author Brent Stangel
    Commercialism continues to ramp up and maybe we will eventually see a "Holiday Buying Season" from Thanksgiving through New Years.
    My point exactly.

    Just based on the commercials I see on satellite tv. There used to be Thanksgiving "themed" ads. Now they are all BF.

    Anyone remember the Kraft, cooking and recipe ads?

    20 years from now will kids ask their grandparents, "Did there used to be something called Thanksgiving?"

    A happy Thanksgiving to all of you!
    I second that emotion!

    Brent
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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