Neither.

Everything, from the ads to the landing page to the lead magnet to the autoresponders should focus on one thing: whatever the prospect wants to achieve.

Do some keyword research. What are people in the home improvement market really looking for? Bet it isn't a free ebook or an info product.

They're looking for a kitchen or bathroom that works better or looks better.

They're looking for improved curb appeal from landscaping.

Some are looking for ways to pump up the house's resale value.

Some are looking for ways to cure problems, like a leaky roof or dripping faucet.

Whatever it is, that's what you want to offer in your ads all the way through to your final product.

You may find that one sequence (ads, lander, LM, AR) isn't enough. Start with one specific sub-niche (kitchen remodels, for example), get that working and use it as a model for additional sequences.

By tuning into specific goals like this, you not only have a chance to engage your prospects better, you can focus on more long tail keywords and avoid going head to head with the Lowes and Home Depots of the world.

Home Improvement is not a niche, it's a very broad market.

You need to define a specific niche if you hope to make PPC profitable.

What will you promote on the backend?

Brent

Hi Brent. Was thinking of Energy Saving products. DIY solar panels for example

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Sending PPC traffic is fine, but IMO the free give-away business model isn't as easy as it used to be.

Try slapping some instant CPA commission product on your landing page as these are much, much easier to convert than pushing the customer into a purchase after the give away.

Hope that helps
Nick

Write the ad around what you are giving away. Just tell people what they will expect to receive, and then just give it to them. Dont over-complicate it.

You need to be relevant. Your final must be relevant to your freebie. The freebie must be relevant to the ads and the keywords you target.

If any step is irrelevant to your final goal, it is not going to work.

The truth is the value of your lead magnet is too low, a free ebook? I know you said good quality. but realistically there's so much free information out there why would they need to download your ebook or give their information for it. Try increase the value of your lead magnet, ask yourself what would I do to bend over backwards to get this free xyz. If you want an example search Learn Apply Win on Facebook.

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What you are concerning there was, are you suppose to pre-sell in your ad copy? Yes! Of course, it proven that pre-selling increasing engagement.

InsuranceMalaysia2U.com

Might want to think of adding a video to the landing page better explaining your giveaway and how it is useful to them.

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Lots of people dismissing the idea of a free ebook.

Here's a clue for you.

People don't leave their info in order to get a free ebook. They leave their info because they believe that the contents of the ebook will somehow make their lives better.

So you naysayers are partially right. Unless you are actively trying to build a list of freebie hunters, people who don't care what they get as long as it's "free", people will not trade access to their inbox for irrelevant or meh content. Doesn't matter if it's a video, ebook, webinar, whatever.

Unless you do a solid job both selling the promise of the information in the ebook and delivering that promise, you're beating a dead horse.

And before anyone chimes in that all information is available for free on the Internet already, here's another clue. You, as an IMer or wannabe, might live on the Internet. But there are many more people out there who don't. They want their answers packaged neatly and delivered by someone they believe in.

Come to think of it, if I had a buck for every wannabe that begged for a step-by-step, paint-by-numbers plan, with appropriate (and free) hand holding, I'd be writing this from the deck of my fishing yacht while the captain piloted us out to the fishing grounds...

You can try different angles but I would likely start with trying to promote your lead magnet. If it's not working yet then work on your targeting or ad copy.

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You have to write the ads which match your giveaway in order to get people sign in.

The ideal enviroment is that everything is matching at a certain level: you cannot promote a giveway which is not a natural process to the final product you are going to sell.