Sell Courses: What is the preferred method?

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If I want to sell online courses, what is the preferred method? Should I sell it in the form of eBook, or should I create a membership site with LMS? What are the pros and cons of both methods?
#main internet marketing discussion forum #courses #method #preferred #sell
  • Use video and try to sell your basic course at udemy.com or skillshare.com to test your market/audience for free. So you can save your initial money before you decide to buy domain name, hosting, build a website, completed funnel, build the list and much more. Good luck!
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    • I am looking to sell text based courses, not videos.
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  • You can sell ebooks, it's typically the usual choice for most people. You can type it up in MS Word, go online and have it converted into PDF format for free, and then voila! Your brand new ebook. You dont need a membership site to sell a simple ebook. Be sure to test price also.
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    • I was more inclined towards eBook initially, but how do I control piracy?
  • Do you have experience managing a membership site?

    Many online courses are sold in an eBook format, and they include a video version of the course as well to justify the $47 pricetag.

    What experience do you have creating ebooks, or what experience do you have creating courses?
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    • I do have experience creating eBook, but not a membership site. The problem I faced with eBooks is that I could not control piracy. One of my premium eBooks got spread all over the Internet in a month. Fortunately I made enough money during launch.
  • If it's e-course, I'd recommend a LMS. One advantage of LMS is you'll have better control and you can actually come back to edit and update later.

    With LMS site, you can also grow your very important buyer list so that you can get back to them. Plus, in later stage, if you happen to want to include videos, then you can easily also put it up at other marketplace like Udemy.

    The the major cons of ebook format is control - you cannot prevent a buyer from forwarding the PDF to anyone.
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  • Hi Snehil,

    I dig eBooks but other text-based courses mixing articles with images and even Infographics exist, on sites like Selz and Teachable, among other digital storefronts.

    Big fan of eBooks though. Consider writing an eBook and self-publishing to Amazon to access a global market.

    Membership stuff is much more in-depth. If it sounds fun to drill deep with a membership, go for it, but going with the eBook seems like it's more resonant with you.

    Ryan
  • The way I look at it across my different online businesses is that e-books are good intro-level products at a $17-$47 price point whereas courses are a good second-tier product that can run anywhere from $47 up to > $500 depending on the market, content, personalized service, etc...

    I have several markets where we have one or more e-books and then upsell our basic buyers to course material (anywhere from 25-50% will typically act on deeper content in a course)
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  • I think you could be more profitable if you were to turn it into some sort of video. These days there are more people wanting to watch a video to learn as to reading text. You can outsource this work if you do not want to be on the video. It may cut into you profits, but if your information is in high demand than you will end up making more. Just a thought.
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  • There is no way to 100% control piracy.

    Personally, when I hear course, I think membership site / videos.

    I think video is pretty much the standard these days.
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