combining video production and online marketing or doing just coaching ?
I used to do video production and photography... mainly corporate shootings, image films, 'after movies' from business events etc.
Plan - shoot - edit - review - deliver.
Now I was looking to incorporate that into a complete marketing / online presence / corporate identity package for mid- to large businesses.
Offering consulting / coaching, creating sales funnels, websites, sales copy, newsletters, social media, ads... BUT, with video production incorporated in the process.
Video sales funnels, video ads, proposals, explainer videos etc.
This would make my proposition more unique and interesting, since not too many people do this (on the other hand, seems like almost everybody nowadays is doing just fb ads, conversion funnels...)
I'd be targeting mostly non-english speaking businesses that are trying to reach international clients. Or even if they communicate in english, they have no idea about proper online marketing, running ads, gathering analytics etc.
Based on this fact, I am 100% sure my services would be invaluable to them and would help boost their business -
if I'd only produce a video for them as I used to do, it would have close to 0 value as they wouldn't know how to turn that into profit.
HOWEVER - I am not a true professional in either of these skills / services except for video production - which I'm highly skilled at, enjoy doing, have been doing for clients for several years and people love my work.
I do have solid experience with the rest but have never done this for clients and don't have testimonials to show to prove my credibility and competence - therefore would sub-contract or outsource most of these tasks.
Eventually, I could only go the coaching route - showing businesses how to successfully reach, communicate and win international, high-paying clients.
This would have the great benefit of location independence and would be much more hassle free.
What do you think ?
I'm sure there are a lot of gaps in my concept and ways I can make it better.
What is your opinion on having testimonials ? I've heard you don't actually need them and that potential clients rarely ask.. Giving them what they need is what matters.
But based on what can the client trust me and pay 2 to $5000 for my services upfront ?
Plan - shoot - edit - review - deliver.
Now I was looking to incorporate that into a complete marketing / online presence / corporate identity package for mid- to large businesses.
Offering consulting / coaching, creating sales funnels, websites, sales copy, newsletters, social media, ads... BUT, with video production incorporated in the process.
Video sales funnels, video ads, proposals, explainer videos etc.
This would make my proposition more unique and interesting, since not too many people do this (on the other hand, seems like almost everybody nowadays is doing just fb ads, conversion funnels...)
I'd be targeting mostly non-english speaking businesses that are trying to reach international clients. Or even if they communicate in english, they have no idea about proper online marketing, running ads, gathering analytics etc.
Based on this fact, I am 100% sure my services would be invaluable to them and would help boost their business -
if I'd only produce a video for them as I used to do, it would have close to 0 value as they wouldn't know how to turn that into profit.
HOWEVER - I am not a true professional in either of these skills / services except for video production - which I'm highly skilled at, enjoy doing, have been doing for clients for several years and people love my work.
I do have solid experience with the rest but have never done this for clients and don't have testimonials to show to prove my credibility and competence - therefore would sub-contract or outsource most of these tasks.
Eventually, I could only go the coaching route - showing businesses how to successfully reach, communicate and win international, high-paying clients.
This would have the great benefit of location independence and would be much more hassle free.
What do you think ?
I'm sure there are a lot of gaps in my concept and ways I can make it better.
What is your opinion on having testimonials ? I've heard you don't actually need them and that potential clients rarely ask.. Giving them what they need is what matters.
But based on what can the client trust me and pay 2 to $5000 for my services upfront ?
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect