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Always best to work towards building a list. Most visitors to your offer will not complete. Rather than offer a new sheet, offer an ebook or even look at a competition or qualifying questionnaire. Building a desire for your offer will be important and; getting people to get to know you or your brand and seeing they are getting something valuable will be crucial. Its important in order to get them to both leave an email address or get to be interested and trusting of your offer. Once you have an email list you can continue the valuable information and building trust and onto sales of an affiliate offer. Best wishes.

Capture their email on the landing page then follow up. Direct linking to an offer that early in your funnel will likely have low conversions, if any. Plus, by capturing their email it gives you a chance to present offers 2, 3, 4, etc.

You don't know your target audience well enough. Are you part of your target audience or did you just stumble upon this target? If you know your target and your niche, you should know what information they want/need.

Why not try both. You don't have to send an email message every day. I'm on list where I get a message about once a month.

Great to also have a newsletter and you can also curate content to add to Twitter or Facebook. Use a service like Sniply to add to this content. Not everyone's cup of tea, but perfectly legal.

Generally speaking...send them to an email capture page. Then use an exit popup with a link to the affiliate offer. Also, put the affiliate link on the "Thank you" page people are sent to after they sign up for your list.

You can use BuzzSumo to find the most shared content for your niche to get ideas for content for your emails. Also join relevant Facebook groups and pages and check out the most liked/shared content.

Think about it this way: If you send them to the sales page, they're "once and gone."

If you sign them up to your list, you get to not only warm them up for the offer (tell them your story with it, tell them other people's stories with it, agitate the problem etc.), if you have a good autoresponder like ActiveCampaign you can segment & tag the leads depending on how they behave. A lead could come in for one offer and be moved over to see another.

There is no end to content ideas to keep people who have identified themselves as being in a target market engaged.

You pay for the lead, ie. there's a Cost Per Lead. Why throw it away? Why not use it as effectively as you can?

Typically capturing emails will work better for the long run. But it does take more work.

You can punt them right to a CTA after they opt-in as well, this helps.

Keeping the audience engaged is the secret sauce. Sign up for some mailing lists for your target audience to get ideas!