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Unpublishing page before implementing 301 redirect - lost authority?

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Emily4
Emily4
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Emily4
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I'm working with a web dev team who use sitecore and have been told that they need to unpublish a page on the site before implementing a 301 redirect to the closest most relevant page.
My question is, if we are unpublishing the page before implementing the 301 redirect, is authority then lost?
#301 #authority #implementing #lost #page #redirect #unpublishing
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  • Profile picture of the author Tirthankar
    Tirthankar
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    Yes. Better do a 301 redirect and then unpublish it
  • Profile picture of the author dave_hermansen
    dave_hermansen
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    It really shouldn't matter unless you take too long to 301 the page after "unpublishing" it. It will just return a 404 error until you 301 it.

    If pages immediately lost their authority every time a 404 happened, no website would ever have any authority because servers do go down temporarily - even Google's servers and crawlers (I think we have all seen page not found errors or similar errors in Search Console that were bogus when Google's server or crawler had a hiccup).
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