Why would anyone pay for a clickbank product

First of all let me say if you are reaching 750,000 vistiors and you only have 5 sales their is a serious problem. I suggest posting the site that hass the offering and allow fellow Warrior's and I to give you some advice.

My only advice I can give, of course if this scnario is true, is for you to abandon whatever you are offering or to reevaluate your plan. If you offering is the same thing as the free version then you have a problem. People pay for things they see value in. They pay for that value. If they can get the exact same features and functions for free or pay for the exact same thing you are offer this means you copy is off or your product needs more research and development.


As for torrents and things of that nature.

You have to understand Torrenters make up a small amount of the popoulation. If you have a good offer, with valuable information people will pay. Your asking a question like why w ould anybody by a $50,000 car as opposed to a $5,000 car or even $1000. We all know the answer to that question.

Same thing with your product. Why would somebody buy $1000 product, $100 product, or get it free. There is a difference between these products. You may be able to sale a few products, but if there is no value then your conversions will suffer. I think the biggest mistake most marketers make is thinking just creating a product and having traffic = Big Money. Big Money and many other opportunities come when you create a product that is truly valuable. The nature of the internet dictates that creating something that is new and helpful will be great for word of mouth marketing in the Internet Circles and with true value your product will gain a following.

Seriously though, if you are getting 750,000 visitors that are unique and targeted visstors it is hard to convince me that you are only able to convert 5. It seems a little ODD to me.

Thanks.. an evaluation (positive or negative) would be wonderful. Its a squidoo lens.. I recently changed the hoplink to a forwarded domain that i brought off godaddy (a suggestion i read)
Here it is:

Ok so i cant post links I have need to post 15 times.


If you go to google and type in very easy guitar tabs My lens will be the second result.

Omg I agree! Why would anyone want to pay for a bottle of water? You can get it free from a tap! But those clever marketers, they somehow managed to create a multi-billion dollar industry out of it.

Crazy times.

Seriously though, my advice is to work on one (or all) of three things. A better offer, a better presell or more targeted traffic.

The first thing I can see that you have identified for yourself to succeed immediately is to promote a product where you don't see the keyword +"torrent" on the first page. I doubt that the folks who buy the now infamous chicken coop product, ran into gen-y net savvy farmer kids searching for the torrent when they first decided they'd like to raise their own chickens. - Get my drift?

To your success!
Cheers

I am promoting a guitar course, that teaches people how to play...my angle is that the course will teach you how to read music through guitar tablature as that is what beginners have trouble with. It was number one in google and i consistenty get over a thousand views per week.

Why would anyone pay for Click Bank products, to me is not the question to ask, because there will always be crooks and scammers and cheapskates who won't pay.

The question is, "Do people pay for click bank products." The answer to that question is, "YES, they do."

It's a matter of convenience and other good reasons.

I know where to get free coffee downtown at the mission but I prefer to pay for my coffee at Starbucks and on budget days Micky D's. But I could get it free at the mission.

Starbucks doesn't have a sign up "Free coffee at the mission on Fifth and .... And I would never put on a sales page, "Now you know you can dig for this information and possibly steal it or find it for free but you should buy it from me because...."

It's all in the Marketing.

George Wright

There are some great replies to this interesting question above!

Friend - it's all about Value; and how the customer perceives it. < --- Not just words but a real key!

Good luck to you.

Will

i have never understood that either, like why would you buy a product from a guy who is telling you, this the secret to getting reach and so and so, and not even stop for a second and think that hey if this really works, why is he telling everybody else ( ok lest assume he is a nice person) but if it really can help you become financially free and have a great financial life, then why dos this guy needs to spend all this time and effort to make money selling me something?
i guess it goes back to our human nature. we always think somebody else has the answer, while its true in many ways and in many areas of our lives, this isn't one of them.

People have all kinds of reasons to pay when they don't have to, but the important part is they do buy. Well, the honest folk do

As others have mentioned, we buy bottled water rather than get it from the tap. We buy Starbucks rather than bring a flask from home. We pay double to get half as much coke in a can rather than buy big bottles from the supermarket.

My friend Darren packaged up posts from his blog that anyone could read for free and he sold tons of ebooks. Seth Godin does it all the time.

My recent ebook created in association with Wordtracker is 100% original but some of my readers bought it without knowing what it was about, just because they trust my name and because it was a way of saying "thanks" for all the free content I put out.

You mention your site is a squidoo lens. I think that has a lot to do with it.

A big part of if you are going to get sales is not traffic but trust. Your conversion rates will depend on good copywriting, user experience, etc, but a huge element is trust. My course members have had what they think are miraculous increases in conversions with some very simple tweaks, but I do not take credit, it's a simple case of thinking as a reader/visitor rather than someone who is trying to sell something

People pay for convenience, the bottle water analogy is the ultimate example of that.

Chris, Im interested in why you think a squidoo lens might be a problem. Ok, so i am still pretty new to this and would like to become an IM without to many costs. I keep hearing squiddo is the best way to do it. Is it possible that squidoo pages are becoming associated with IM in a negative way?

A squidoo lens is a "thin" site, it does not instill a great deal of trust. From a normal visitor point of view it is not much better than a craigslist post or classified ad. Normal readers do not know the difference between blogs, websites, lenses, but they do pick up the non-verbal cues and can tell deep, rich experiences versus made for adsense etc. Squidoo unfortunately is mostly used for the latter rather than the former.

Build a blog, fill it with useful content, and incentivise people to keep returning. You will have a much better response.

1. I think you are way way overestimating the amount of tech savvy in the general population. I have worked at a help desk so trust me.

2. Most people are not willing to steal. If the product is for a market that does hack and torrent, like black hatters, then sure you will have piracy.

3. If the exact information in the product is avaiable for free and it is as easy to find, then that product is not great - so find a better product.

4. With those sales figures you are definitely not targeting a thirsty crowd with with what they are desperate for. You need the conduit method which is how I have sold any clickbank product.

First off, let me clarify that I am both a guitarist and a fellow IMer. Self-taught in both areas, of course.

I have to say, I think the issue is the product selection, or how you are presenting this product. If I Google "How to read guitar tabs," I will find a perfectly FREE result, which tells me exactly what I need to know (also considering it takes less than five minutes to learn to understand tabs).

Also, tabs are akin to sheet music. While your lens presents itself as a collection of very easy tabs to learn (or at least, that's what I understood the topic to be), it isn't; it's a course on a musical instrument. See how you might be struggling with conversion? People are coming to your lens expecting one thing, and receiving totally different information.

All in all, good luck to you; hopefully you can make adjustments and start the cash flow.

I also play guitar and DO NOT read any music. When I want to learn a new song I just type in "how to play "song title"" and there is almost 15 videos with people showing me how to play the song.

Pick a different product.

However...

I also have a great little "how to make wine" site and all of the info is available everywhere online. The difference is that I give people a lot of free content and a newsletter and just ask them to buy later - - and a lot of them do.

Most people aren't criminals.



Sounds to me like it's not a "buyer" niche. Hard to tell without knowing more.

Ok thanks guys, appreciate all the input. Im beginning to see where the problem might lie. Rhetts thoughts were particularly interesting. At least i can take solace in the fact that im helping people. Just wanted to say thanks to you all for helping me out.

Karma is your friend

I took a look at your lens and it is for guitar tabs. This is one of those products that it is very easy to find free guitar tabs online. That is like trying to sell a product filled with song lyrics. We all know we can get song lyrics with a simple search.

Your lens is targeting guitar tabs and then when you click your "favorite link" you are sent to a sales page about learning to play the guitar. This is not directly related to your lens but I do see how you could easily think they are related.

The bottom line is you have to give the searcher what he is actually searching for. When you give them what they want you will be rewarded.

I would take your knowledge in traffic generation and couple that with being more specific with the keywords and product selection and you should have a winner.





-John

Hey All,

There are some great responses here on the forum. I believe that the reason why people buy from clickbank is because it is convenient and that there is value in the product. Also, I agree with a previous comment as the bit torrent population is limited and really only for people that are real techies. The majority of people that really are techies is a small percentage of people. Clickbank markets to the masses of the niche market and because it is convenient and easy to find and purchase and download digital products.

In reference to your site that has had over 750,000 visitors I curious if you have a unique selling proposition or a way to build your subscriber list. Also, curious if you created your sales copy or if you hired someone to create your copy.

I think you will need to make some changes on your website because with that many visitors you need some better site metrics and implement some split testing and continue to test, test, test.

Good luck to you and your business.

Mark

Hiya, ok just for clarification I checked my sales for my product since i put up my lens. Your right I havent made only 5 sales, i have actually made 12.. so i aplogise for misleading you, that was really an off the cuff statement. The point i was really trying to make is the sheer number of visitors, the number of clickouts to the vendor in comparison to the number of sales. I put the lens up about 2 years ago and have had a solid position ever since. In case your curious I found the keyword using micro niche finder. I was speaking to someone from wealthy affiliate about the word and he said i could make quite a lot of money, so naturally i was excited. I only have made a few (is that only a few?) so was a little dejected about the whole IM thing and needed clarification as to why..hence my post.

Black hat cat...this concerns me greatly, I have checked to see if my ID was being passed on two computers and it appears it has, but I will look into this further to make sure...boy will my face be red if thats the case...

out of curiositys sake here are some stats for the lens:

Total pageviews: 23885 (last 3 months)
Clickouts: 1,242 (last 30 days) - to vendors site.

Thanks again peeps!

It's all in the marketing.

Pure CRAP products exist on Clickbank, but they sell anyway - why? Because somebody hired a damn good copywriter to give the emperor some new clothes.

Not to say that all CB products are bad, but the moral of the story is, it really is possible to sell just about anything.

I agree. You can have a horrible product and still make money. You seem to have the visitors but not the sales. It's the COPY that sells products, not the products. I've spent months learning how to write copy and it targets very specific psychological and emotional buttons to get people to buy something. Send me your ad and I'll take a look at it and share some tips on tweaking it. (No, I'm not going to re-write your whole ad for you for nothing, so please don't ask). I CAN, however, offer you my new client special, if you really are interested in getting a great ad to bring in sales. But send me your ad anyway and I'll give you some free juicy tips to get you going.

"First of all let me say if you are reaching 750,000 visitors and you only have 5 sales their is a serious problem." Spot on.

If you think that people can just get the information that you are trying to sell for free then why are you in that niche??

From what I can see, that is your only problem.

If you are able to generate that many visitors then you must be doing something right. Use your skill and start marketing in niches that people are willing to spend money in. HINT: There are plenty of niche products on clickbank that people spend money on.

Hope this helps

Why would anyone buy veggies, when they can just grow it in a garden? Oh because it's a hell of a lot easier. And that is the answer.