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Marketing Questions: In-House, Collaborations, or Hire?

by GudeJob
7 replies
Warrior Forum Members:

I need some business marketing help. I have a website, YouTube channel, blog content, digital products, affiliate products, Amazon account, GetResponse account, landing pages, free digital downloads, and a fledging social media presence on FB, LinkedIn, Google+ (going away), and Twitter. I am in the process of developing courses for Udemy and Clickbank.

I enjoy creating content and doing administrative stuff, but I know that I need to market the brand. The plan is to build up the email list (198 so far from Amazon and YouTube) and create a sales funnel to offer products and courses on. I also know I can do video marketing on YouTube (225 subs now).

Would it be better for me to just focus on marketing the brand now, or should I collaborate with or hire someone who can do the marketing for me while I continue content development which I enjoy? And if I should collaborate/hire, do you have any recommendations as to who I should look at or where should I go? With collaborations, we would share in the profits; with hire, I would have to invest my budget into their marketing expertise. How would you select a collaboration to work with? How would you hire a marketing person to help?

My goal is to develop an initial income stream of $4,000 a month within 90-120 days. I appreciate your help.

A little background:

GUDEJob is a career development brand using G.U.D.E. as acronyms to 4 keys to successful lifelong career development strategy: Gratitude, Understanding, Determination, Enthusiasm. GUDEJob focuses on 3 career development areas: Job, Income, Business. (How To)

Job: Getting a job, finding a job fast, keeping a job, changing jobs, being laid off, unemployment, underemployment, job transitions

Income: Making extra income, supplementing your income, turning your extra income into a business

Business: Running your own small business, freelancing, consulting, contracting
#collaborations #hire #inhouse #marketing #questions
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  • Profile picture of the author jmosticc22
    What is the extent of marketing you have done already? I would probably start with a freelance marketing pro instead of a collaboration. With a collaboration you may be giving up to much profit but that also gives them incentive, I can see both ways.
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    • Profile picture of the author GudeJob
      Originally Posted by jmosticc22 View Post

      What is the extent of marketing you have done already? I would probably start with a freelance marketing pro instead of a collaboration. With a collaboration you may be giving up to much profit but that also gives them incentive, I can see both ways.
      Yes, good advice. The extent of the marketing I've done has been YouTube. I don't even have a funnel developed in GetResponse yet, so I need to work on that. Thanks so much.
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  • Profile picture of the author Steve L
    Originally Posted by GudeJob View Post

    Warrior Forum Members:

    Would it be better for me to just focus on marketing the brand now, or should I collaborate with or hire someone who can do the marketing for me while I continue content development which I enjoy?
    Content development is part of your marketing. Everything is part of your marketing! What specifically would you want help with?


    And if I should collaborate/hire, do you have any recommendations as to who I should look at or where should I go?

    With collaborations, we would share in the profits; with hire, I would have to invest my budget into their marketing expertise. How would you select a collaboration to work with? How would you hire a marketing person to help?
    No easy way to go about vetting people you hire to do work for you IMO. A lot to cover on this topic. More than I can get into here.

    I know I don't personally work for percentages or commission but you may be able to find people with a list to promote your product for a cut of commissions depending on if there's a good product market fit with the email list.
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    • Profile picture of the author GudeJob
      Originally Posted by Steve L View Post

      Content development is part of your marketing. Everything is part of your marketing! What specifically would you want help with?



      No easy way to go about vetting people you hire to do work for you IMO. A lot to cover on this topic. More than I can get into here.

      I know I don't personally work for percentages or commission but you may be able to find people with a list to promote your product for a cut of commissions depending on if there's a good product market fit with the email list.
      Yes, I like that. I definitely will do some research on finding people with an email list in my niche. Thanks so much.
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  • Profile picture of the author GordonJ
    Originally Posted by GudeJob View Post

    Warrior Forum Members:

    My goal is to develop an initial income stream of $4,000 a month within 90-120 days. I appreciate your help.

    A little background:

    GUDEJob is a career development brand using G.U.D.E. as acronyms to 4 keys to successful lifelong career development strategy: Gratitude, Understanding, Determination, Enthusiasm. GUDEJob focuses on 3 career development areas: Job, Income, Business. (How To)

    Job: Getting a job, finding a job fast, keeping a job, changing jobs, being laid off, unemployment, underemployment, job transitions

    Income: Making extra income, supplementing your income, turning your extra income into a business

    Business: Running your own small business, freelancing, consulting, contracting
    We see what you WANT. Could you give us a little more detail about what your prospect GETS?

    It appears you have 3 very huge MARKETS. Each one has several niches, all of which could be lucrative.

    But you think you have a one size fits all with your GUDE acroynmn??

    Is gratitude really a STRATEGY? Or Determination? It looks more like a "philosophy" or a mind set technique.

    You seem to have done a lot of work for this, so far, and have a few viewers/subscribers...are they offering up testimonials?

    How many people have you helped find a job?
    How many people have you helped start a business?
    How many people have you helped increase income?

    Build your concept around the success you have helped others achieve, and it will grow exponentially for you.

    In order to attract a collaborator who could actually help you, you need to have a solid plan on where you want to go, and what you have to OFFER to the market.

    I don't see it here. I see your WANT. YOUR goals.

    But what does your customer get?

    GordonJ
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  • Profile picture of the author writeaway
    OP, since you're doing YOUTUBE marketing, you probably ALREADY KNOW that videos with very FEW VIEWS get very little traction

    This is called the EMPTY RESTAURANT EFFECT

    The solution? SOCIAL PROOF

    Just are you SUBCONSCIOUSLY more likely to watch a video that's been viewed by 200,000 people compared to a video with 20 views, your TARGET CUSTOMERS are just as likely to think the same way.

    Thankfully, there are many ways to generate social proof. Regardless, you have to always THINK ABOUT SOCIAL PROOF when marketing on social media... otherwise, you're dead in the water!
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  • Profile picture of the author palmtreelife
    Would it be better for me to just focus on marketing the brand now, or should I collaborate with or hire someone who can do the marketing for me while I continue content development which I enjoy?
    As you probably know, it doesn't matter how good your content is if your marketing is non-existent or is bad. Since you already have content to market and established social media pages, I would be focusing on marketing your brand first. You can collab or hire later if you continue to struggle, but like you said, you are losing profits this way. It's ok to lose some profits to collaborators or outsourcing if you're not making anything on your own, but I would be first trying to keep the money in house since marketing and branding can be learned quite quickly.

    Marketing your brand while continuing to create content will help you build up your list and subscribers like you want. The money will come a lot easier when you have bigger lists and subscribers, and passionate fans to showcase your for sale products.

    $4000/month in 90-120 days is a good goal. What exactly are you selling to make this money? Subscription based service? "How To..." documents/guides? Ads? Brand deals? Brand merchandise? Courses?
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