Is this the greatest Branding Trick in Marketing ?

Very insightful, Chris.

Thanks for your inspiration!

I know a lot of people are using this model very successfully.

This is definitely a great way to lower content generation costs.

Much of that content would have a readymade audience appeal

So far so good... but

I do have a question

Question: Why would a busy business leader who has a million and one things to do on her/his to do list want to talk to someone they don't know?

Andrew Warner of mixergy.com is an example

Give your online marketing strategy a boost--without spending ... who post longer, well-written replies on Quora in hopes of getting major media attention. ... Mellon, co-founder and creative director of the Tamara Mellon brand,

Your ideas are valid. But the challenge is how to implement them. Getting top marketers may be easy but securing an interview with them is a different game plan.

Yeah, this can turn out to be that one 'revolutionary' branding technique companies are looking for. It can get a lot of people from various backgrounds to see posts, watch videos and in turn know about the company.

On the top marketers front Chris, the simple way to get their attention is helping them and asking for nothing. Buy their eBook or course, promote them, mention them. Help a few times without asking for a thing to build a bond. Then you can ask after they trust you are interested in them, and not in what they can do for you.

To a degree...until it gets saturated. Saturation always ends the game.

Yes, another strategy that did wonders for me many years back. I created products and made a fair amount of money doing this back before LinkedIn, Facebook - and even Youtube was still in its infancy.


It started by going to marketing events and getting pictures taken with these well known industry leaders. I bought lunches, dinners, countless drinks for many of them. I chatted with them about many things. I offered my services/help for free on projects.


Then, when I started asking for interviews, almost all were very gracious and accommodating. I created entire products around these interviews. And in the end, they even helped me promote these products.


Then after these successful projects, at these events, people started asking to take pictures with me. I was asked for interviews. I am included in a few large products (from years ago now) showcasing my strategies I was using back then.


So yes - this indeed works. But to work long term you have to be able to walk the walk.



And if "saturation" was an issue, no one would be using this strategy anymore.