Clickbank revenue VS FB ads cost
I've been working as a clickbank affiliate for the last couple of months. After initial success and profit, the main product I've been promoting got zero sales in January and now February, so I decided to do the review of everything.
I use FB lead ads for list building + an offer on the lead magnet TY page. Then I use ActiveCampaign for email marketing.
My goal with this side-project is $2500 of profit per month.
My fixed cost is $45 for AC and variable cost is FB ads.
I guess I need to figure out my Cost per Hop. Calculating Cost per Hop via FB is easier, and it seems to be $0.41-$0.54, but how do I get Cost per Hop via AC? One lead can make a Hop more than once.
Heroe's journey