Lead Generation Pricing Model Question

Don't let them screw you over, get clear about what you provide them and make sure they understand it.


A conversion is someone clicking on an ad, someone contacting a company, someone buying, etc.


There are many conversion points.


If they did not buy and you did not have control over the whole sale process, why is it your fault? I mean, it may be, but you cannot know for a fact.


It is best if you work with people who're already advertising and converting leads they get from their ads into sales.


It is best if you either sell them leads (i.e., you make their phone ring and you are responsible and get paid when their phone rings from a lead your system generates) or if you get paid by the sale, and then you are responsible for getting the lead you generate all the way through the sale process (case in which, you'll also be a sales person for that company).


There are other options, but all have one thing in common: you and your client understand what you are responsible for and what they are responsible for and you and them have a system in place to know if you've done your part or not.


Take your MaxBounty affiliate. Companies you could be an affiliate for have pages that convert (some better than others, but they convert). You send a person to the sales page, you do not get paid. That person purchases (or fills out a form), you get paid.


Very clear, everyone understands... Of course, some seller have an optin form on their landing page... If someone you send fills out that form and hits enter, the seller starts email marketing to them and, if there's a purchase, the seller gets the credit, not you. Lots of affiliates do not understand this.


So, you pick an offer that's free of optins.


In the online world, you have to do similar things. Some business owners are clueless, some are greedy, some are both. You stay away from those. You find yourself successful businesses whose owners / presidents / managers understand that you're an asset, not an expense. (Assuming you deliver on your promises, of course.)

Thanks for your answer.

My goal is to provide them qualified leads with assets I have control over.

Afterward, it will be their responsibility and sale team to close the sale. That's why I was heading toward more a monthly retainer first since it's both safer for me and the business owner, knowing that I will provide maximum number of qualified leads for them. Like you mentioned, and I agree, I want to work with biz owners that understand the value I will provide their business with these qualified leads I'll send on a monthly basis.

You're also right about the type of customers you DON'T want. Not everybody is your "market". I definitely don't want to make business anymore with greedy owners or the one you need to take by the hand. These are the most cheap customers anyway and will have trouble giving what you actually worth.

Hi there

The model you are proposing is a good one i.e. "maximum number of leads with X budget for ad spend each month for a fixed monthly retainer". You should include a certain minimum amount of leads for a fixed monthly retainer amount and per lead price if they want more leads above the minimum agreed.

Pricing should in no way be dependent on their corversion rates.

In most businesses, you are always
going to have people who complain
so don't let that deter you. They
usually want a refund for whatever
reason, even if your product is great,
that is just life when you are in sales.

You are the one who decides what
your prices are. Perhaps MLM leads
are priced differently than sales leads,
or work at home leads.

I would consider offering a couple of
different ways for people to purchase
leads. The monthly member fee is a
good idea but some people might not
want to sign up for a recurring fee.

Therefore, I would also sell leads as
bundles for example 500 leads for a
certain price or however you choose
to package those leads.

Test different things to see what works
the best.