The goal of marketing is to make sales easier.

3 years ago

Yes marketing serve sales.

[ 0 ] Thank this user
Reply
1 reply

WF- Enzo

WF- Enzo

WF- Enzo

Posts: Threads: Thanks: Account age: less than a second

Administrator 3 years ago

Can you elaborate more?

Originally Posted by Kavitazen

Yes marketing serve sales.
- [ 0 ] Thank this user
- Reply
Signature

3 years ago

Originally Posted by WF- Enzo

What do you think? Should marketing serve sales, is it the opposite, or should they collaborate?

Assuming there is personal selling involved at all...Yes. Marketing serves sales.

In the customer's eyes, the marketing comes first. It makes the selling easier by building a comfort level with the brand, company, or product.

But they serve each other. After a good marketing effort, a salesperson can multiply the sales that were generated solely from the marketing. And the marketing makes the selling (or at least the prospecting) easier.

I'm a salesman to my core. But two things aided my selling more than anything else (over the decades).

1) Studying the sales methods of industries other than my own. The majority of my strategies came from outside my core industry.

2) And I studied marketing. Understanding how marketing works, and using it in your selling...multiplies your sales.

My single biggest jump in sales came from my implementing marketing in my selling.

[ 6 ] Thank this user
Reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

3 years ago

Originally Posted by WF- Enzo

What do you think? Should marketing serve sales, is it the opposite, or should they collaborate?

your mission... is to accomplish...your mission.

[ 0 ] Thank this user
Reply

Banned 3 years ago

There are so many factors to consider in marketing.

Marketing to people that know you and marketing cold is definitely 2 different worlds I think.

But you need to know your audience no matter what.

Are you in a market that is willing to spend money, has money, and understands the value they will get from investing money.

There is an influencer on Instagram that decided to drop some Merch to her 2 Million followers. But she could not even make the minimum sales of 36 shirts to her following. She definitely needed more marketing in her "influence."

Then there are the people that feel the $Millions they spend for seconds for a Super Bowl Commercial is worth it even for brand recognition.

I was paying close attention to all my Black Friday emails.

"$3000 Training now for only $799".

Sometimes it depends on how much you like the person and I guess that means and or respect and trust them.

Often times a good copywriter can overcome objections for us and other times we need to go a bit deeper with our story telling and rapport building.

If you are in the app store you have to study marketing to that audience and same for every audience we are targeting.

[ 2 ] Thank this user
Reply
1 reply

Claude Whitacre

Claude Whitacre

Claude Whitacre

Posts: Threads: Thanks: Account age: less than a second

3 years ago

Originally Posted by Profit Traveler

Sometimes it depends on how much you like the person and I guess that means and or respect and trust them.

I would think that this is the purpose of marketing.

The process of creating trust, celebrity, comfort with the brand......all done so that the coming selling can be done much easier.

Like paving a road before you drive on it.

Marketing is paving the road. Driving your car is selling.

And of course, marketing can be so complete that a separate selling step isn't needed.

But it reminds me of what Bill Glazer told me at a Dan Kennedy event.

There were about 2,000 people there. He told me that there were 22 direct mail offers to sell a ticket (at $1,500 a pop)

That's marketing, and it worked. But then he told me that after the 22 direct mail offers, the non-buyers were called by telemarketers one time.

Two thirds of the seats were sold by the telemarketers.

The marketing made sales. But the marketing also set up the sales to be made by phone.
Signature
One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho
- socialentry
  
  socialentry
  
  socialentry
  
  Posts: Threads: Thanks: Account age: less than a second
  
  3 years ago
  
  Originally Posted by Claude Whitacre
  
  The marketing made sales. But the marketing also set up the sales to be made by phone.
  
  Do you have any marketing books to recommend to support the sales process?
  
  [ 0 ] Thank this user
  
  Reply

3 years ago

There is a distinct difference between marketing and advertising .I think one way of making it easier is communicating the value proposition clear and concisely .

This is why commubication is important.

[ 0 ] Thank this user
Reply

3 years ago

If you have nothing to sell, there is no need for marketing. Pretty simple.

[ 1 ] Thank this user
Reply

Signature

Saving one dog will not change the world - but the world changes forever for that one dog

***

https://www.pawsofwar.org/

2024 Patriot's Award for Service to Veterans

3 years ago

[DELETED]

3 years ago

Originally Posted by WF- Enzo

What do you think? Should marketing serve sales, is it the opposite, or should they collaborate?

This is a hard one... almost chicken or the egg. I have a very finite view on the topic. If I make a widget or write a report and keep them in the basement or on my hard drive will I ever make a sale? The answer being NO. Some how or another I have to get what ever it is I am selling in front of those that might be interested in buying it. The method of ways in doing this are vast and many from face to face communication, to running ads to a "sales page".

And like I said I think of this in a very finite matter, being that clicking on the "Buy Now" button is the sale, and no where in the process up to that in any way shape or form sales, but rather marketing. So marketing is anything and everything up and until the moment the sale is made, and "Sales" would be anything and everything after that moment - so thank you, shipping, execution, delivery, and after sales support.

The advent of services / process' of CRO ( Conversion Rate Optimization ) which measure and compares visitors to sales is more a tool to justify the 2 ( Marketing and Sales ) but not really a tool that measures one or the other.

We talk, or I talk about Branding often... The "process" of branding is for the most part hard to track... where did a customer come from, was it a newsprint ad, or a TV ad, or a Billboard, a referral., or posts / ads on the net? If they are going direct to a page and buying, you cant attribute a visitor directly to a method to understand if "Marketing" is doing its job.

In my little world "Marketing" is the tool used to remove the friction to make a purchase possible. Is a USP ( Unique Selling Perspective ) a selling tool or a marketing tool? Free shipping is a USP, that sounds more like marketing. a 90 day money back guarantee sounds more like marketing. 20% off your first purchase is more like marketing.

So to answer the question which comes fir... I mean Marketing or Sales, you have to clearly define which does what. For me, it means that if the "buy now" button is pressed the marketing has done its job, and when an item is shipped, or a "Job" is completed then sales has done their job.

[ 3 ] Thank this user
Reply
1 reply

Signature

Success is an ACT not an idea

3 years ago

Originally Posted by savidge4

Is a USP ( Unique Selling Perspective ) a selling tool or a marketing tool?

If you say it to a prospect, it's selling.

If they read it, it's marketing.

[ 1 ] Thank this user
Reply
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

3 years ago

Originally Posted by Claude Whitacre

If you say it to a prospect, it's selling.

If they read it, it's marketing.

I get what you are saying, and I think we agree? There is no such thing as "Selling" online? Its ALL marketing? But face to face, you are saying the marketing becomes Selling, and its the marketing that gets you in front of the prospect? Just clarifying.

But what happens if we apply Form Follows Function? or I am drawing a blank... hold on... platform, no... ( My mind is consumed right now with spot price of gas dropping 12.5% since market close Wednesday - trying to understand whats happening and how it will effect things. ) So if its a print ad or a digital ad they are one in the same, only the method of distribution has changed right? FORMAT, the word is FORMAT YES!

So lets go with a Ginsu knife as an example, does it matter if we are reading "It slices, It dices" in print or digital format vs watching a TV commercial, hearing a radio commercial, OR watching a live demonstration?

I am sure you have read me say ( thats a weird sentence LOL ) that my job in writing say product descriptions is to remove the need to answer questions. If I am selling a desk or the like on Facebook, the first question out the box if I forget to place it in the ad, is the dimensions... I have "failed" as a marketer in removing the friction to have that person ask "Is this still available?" and respond with "Ill take it" - The actual SALE.

I think the biggest struggle in "Sales" is "THE ASK" right? I struggle with it - and have created marketing strategies that for the most part remove "THE ASK" and the buying prospect is saying yes - or anything else but yes - meaning a no. I no longer have to ask and cross that ever so fine line of forcing a sale. Online, I dont sell a damn thing, they buy it or not purely on the marketing. I am more and more transitioning my person to person "sales" to follow the same form or format.

An example is my implementation of Google Maps and the Contribute app, simply go in and create a listing, and come back a few days later, the "Prospect" is right then and there on board, or they are not - no selling needed... other than what service exactly they need that I provide.

So for me... Marketing is answering all of the questions that create "The Sale" regardless of format, be it scripted or not, my job as a marketer is to remove the doubt to create the sale. A sales presentation does what? I would argue it does the exact same thing as a listing on eBay - I just dont think that because the format is different ( Form ) that the Function would be different

[ 2 ] Thank this user
Reply
1 reply

Signature

Success is an ACT not an idea

3 years ago

Originally Posted by savidge4

So for me... Marketing is answering all of the questions that create "The Sale" regardless of format, be it scripted or not, my job as a marketer is to remove the doubt to create the sale. A sales presentation does what? I would argue it does the exact same thing as a listing on eBay - I just dont think that because the format is different ( Form ) that the Function would be different

Selling is an exchange in person.
Marketing is everything you do to generate sales that doesn't involve talking to a customer.

Now that you bring it up, a grey area may be when someone asks you questions online, and you answer them. That may be selling, I don't know.

But it isn't just the platform.

Sales webinars are selling. A person is pitching an offer, and answering anticipated objections. To me, even if the buyer doesn't answer back, or have a way to ask questions, it's still selling.

And if you are expecting people to buy at the end of the webinar, that's selling. If it's an informational webinar to set up a sale down the road, that's marketing.

Another way of thinking about it is, if I have to be there pitching,(as a salesman) it's selling. If they are reading content I wrote, it's marketing...because I don't have to be there.

Is an infomercial marketing or selling?

If Ron Popeil is pitching, it's selling (in my opinion).

If it doesn't involve a pitch man directly, it's marketing.

Some of this is a grey area, I grant you.

Also, it becomes more selling, if you are after a sale right then. Is there a personal exchange in the hopes of getting paid right then? To me, that's selling.

Earlier I told this story.

Originally Posted by Claude Whitacre

But it reminds me of what Bill Glazer told me at a Dan Kennedy event.

There were about 2,000 people there. He told me that there were 22 direct mail offers to sell a ticket (at $1,500 a pop)

That's marketing, and it worked. But then he told me that after the 22 direct mail offers, the non-buyers were called by telemarketers one time.

Two thirds of the seats were sold by the telemarketers.

The marketing made sales. But the marketing also set up the sales to be made by phone.

To me, all the direct mail was marketing, and it made sales. The phone call was selling. Two people in a conversation.

[ 2 ] Thank this user
Reply
2 replies

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

Banned 3 years ago

Interesting post Claude. : ) It's nice to hear from an established "Traditional Salesman" ... (If that makes sense.) A quotation I heard some time ago (from Claude C. Hopkins "Scientific Advertising") is: "Advertising is Salesmanship multiplied."

Just wondering how that applies to the conversation/discussion. Thoughts?

[ 0 ] Thank this user
Reply
1 reply

Signature

"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman

3 years ago

Originally Posted by Jonathan 2.0

Interesting post Claude. : ) It's nice to hear from an established "Traditional Salesman" ... (If that makes sense.) A quotation I heard some time ago (from Claude C. Hopkins "Scientific Advertising") is: "Advertising is Salesmanship multiplied."

Just wondering how that applies to the conversation/discussion. Thoughts?

Advertising is more specific than Marketing.

Hopkins said that because advertising reaches a huge audience, while selling is generally with only one buyer.

I think we are giving this more importance than it warrants.

In popular usage, marketing is promoting something in media, to many.
Selling is a personal interaction with one buyer. Of course, I used to speak in front of audiences with the sole purpose of selling them right then.

I saw it as selling, but of course it can be seen either way.

And...

Also, just to me...

If you are writing a sales letter and sending it to a list, it's marketing.

If you write one letter to a specific individual, one what contains real personal information and appeals....to me, that's selling.

A more distinct version is...If I'm talking to someone either live or on the phone, in the hopes of making a sale...that's always selling.

If I'm writing a sales letter/advisement/infomercial....that's marketing.

For example, if I were attempting to make a sale to you, right now...that would be selling, because we are having a two way conversation.

If this were a series of posts, without an exchange of posts, that would be marketing.

It's interesting to me how the skills are so very different between salespeople and marketers. Nearly all salespeople have no knowledge of anything like marketing.

And the majority of marketers would do anything to keep from talking to a live buyer.

[ 2 ] Thank this user
Reply
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

Banned 3 years ago

Originally Posted by Claude Whitacre

Advertising is more specific than Marketing.

Hopkins said that because advertising reaches a huge audience, while selling is generally with only one buyer.

I disagree Claude.

According to the dictionary ... Selling= "Persuade someone of the merits of something." Essentially, if Person is writing a Facebook Ad (or whatever),they're "Selling". In fact I think "selling" is pretty much a prerequisite of being a Successful Marketer/Entrepreneur. It's not all about being a face-to-face Salesman ... Although that would certainly be a good attribute.

[ 1 ] Thank this user
Reply
2 replies

Signature

"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman

3 years ago

Originally Posted by Jonathan 2.0

I disagree Claude.

According to the dictionary ... Selling= "Persuade someone of the merits of something." Essentially, if Person is writing a Facebook Ad (or whatever),they're "Selling". In fact I think "selling" is pretty much a prerequisite of being a Successful Marketer/Entrepreneur. It's not all about being a face-to-face Salesman ... Although that would certainly be a good attribute.

Then the dictionary is wrong, and I would suggest way wrong. "Selling" is one of those terms that over time never moved with the times.

How exactly does Amazon, or eBay, or Etsy or Facebook Market Place "Sell"? Its a funnel, way more often than not, no ads right? You have a bunch of buyers that know where to go to buy what it is they need/want. They click Add to cart - In CRO ( Conversion Rate Optimization ) where one tracks this kind of stuff - Traffic vs Sales, the SALE doesnt happen until they ( the buyer ) pays for it.

What about a Grocery Store? A Gas Station? is the weekly Grocery newspaper insert selling? or is it advertising, in turn being marketing?

The definition according to the dictionary, no longer holds true and is invalid. Times have changed and the meaning and definitions of terms have changed.

[ 2 ] Thank this user
Reply

Signature

Success is an ACT not an idea

3 years ago

Originally Posted by Jonathan 2.0

I disagree Claude.

According to the dictionary ... Selling= "Persuade someone of the merits of something." Essentially, if Person is writing a Facebook Ad (or whatever),they're "Selling". In fact I think "selling" is pretty much a prerequisite of being a Successful Marketer/Entrepreneur. It's not all about being a face-to-face Salesman ... Although that would certainly be a good attribute.

You brought up a valid point.

There is always the dictionary definition of something...and the way the word is commonly used. Sometimes they are the same. Sometimes they are different.

In this case, they are different.

For example, advertising (in your example) fits one dictionary definition of selling.

But I can't think of anyone in marketing or sales that would consider ads a form of selling.

And I just looked up "selling" The examples given are all examples of personal, face to face, selling.

The definition of Marketing;
the action or business of promoting and selling products or services, including market research and advertising.

That sounds about right.
Personally, I think we are giving this distinction more thought than it's worth.

[ 2 ] Thank this user
Reply
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

Banned 3 years ago

Originally Posted by Claude Whitacre

The definition of Marketing;
the action or business of promoting and selling products or services, including market research and advertising..

Nice definition. Thanks Claude.
: )

[Added=]

Originally Posted by Claude Whitacre

But I can't think of anyone in marketing or sales that would consider ads a form of selling.

Maybe not "Selling" per se ... However usually a Person would have to create a compelling/persuasive Ad that People want to click on. Is that a from of selling? I suppose it depends how we look at it.

[ 0 ] Thank this user
Reply
2 replies

Signature

"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman

3 years ago

Originally Posted by Jonathan 2.0

Maybe not "Selling" per se ... However usually a Person would have to create a compelling/persuasive Ad that People want to click on. Is that a from of selling? I suppose it depends how we look at it.

In the "Digital" world as much as an "Ad" would be a conversion, it is not a conversion that creates the transaction of money, so would not be a "Sale". So it is by default, marketing.

If you look at this whole discussion... from a digital prospective EVERYTHING is marketing up and until There is an actual click on a call to action.

I personally believe everything is marketing online and offline up and until THE ASK aka the "Call to Action" be it "buy now" or Thanks for coming, and Ill be at the back of the room by the table to sell whatever it is your willing to buy.

Taking a deep dive into CRO, its starts manipulating common meanings and definitions in the BUYING process ( Notice I am not saying "Selling Process" ) it really is CUSTOMER centric, vs Seller centric - which would be a great headline for a thread "Is SELLING Dead?"

[ 2 ] Thank this user
Reply

Signature

Success is an ACT not an idea

3 years ago

Originally Posted by Jonathan 2.0

Nice definition. Thanks Claude.
: )

[Added=]

Maybe not "Selling" per se ... However usually a Person would have to create a compelling/persuasive Ad that People want to click on. Is that a from of selling? I suppose it depends how we look at it.

Actually, that example is marketing.

A good way to determine if it's selling is...are you talking to the person at all? I mean engaging in a conversation at the same time, live?

If you are not, that's marketing.

An argument can be made that texting, or an e-mail exchange is selling. I suppose it is.

But if it's only one way, meaning you send a series of texts or e-mails, in the hopes that they send an order, that's marketing.

Persuasion can be marketing or selling, even though it's usually used as a synonym for selling.

For example,
Influence, The Psychology of Persuasion by Robert B Cialdini, is a book about influence. Selling.

He also wrote a book titled, Pre-Suasion: A Revolutionary Way to Influence and Persuade. This is a book about marketing. And marketing almost always comes before selling, if they are both employed.

[ 3 ] Thank this user
Reply
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

Banned 3 years ago

Hi savidge4: Interesting perspective as usual.
: )
However ...

Originally Posted by savidge4

In the "Digital" world as much as an "Ad" would be a conversion, it is not a conversion that creates the transaction of money, so would not be a "Sale". So it is by default, marketing."

Wouldn't a click/response to an Ad ― written professionally by a Copywriter ― qualify as an "actual click"/call to action? I could be wrong ― I don't know everything about Marketing/Selling ... Just that I think the term "Selling" can be more far reaching than just selling in Person or a Sales Letter (etc.)

2C

Originally Posted by Claude Whitacre

Actually, that example is marketing.

A good way to determine if it's selling is...are you talking to the person at all? I mean engaging in a conversation at the same time, live?

If you are not, that's marketing..

Thanks Claude. I appreciate your opinion/perspective. Like I said, I'm not an "Expert" on Sales/Marketing ... However I disagree that the definition of "Selling" means just talking to just one Person "live." Don't get me wrong, I think that's a great thing ... However, again, I think the term "Selling" ― especially in this day and age ― means more than that.

I could be wrong though.

[ 1 ] Thank this user
Reply
1 reply

Signature

"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman

3 years ago

Originally Posted by Jonathan 2.0

Wouldn't a click/response to an Ad ― written professionally by a Copywriter ― qualify as an "actual click"/call to action? I could be wrong ― I don't know everything about Marketing/Selling ... Just that I think the term "Selling" can be more far reaching than just selling in Person or a Sales Letter (etc.)

If you think of it this way... back in the day there was "Ads" in magazines and newspapers, you would cut out and fill out and put in an envelope with a check - THAT ad was/is literally the series of clicks we call a funnel today that ultimately creates a "Sale"

But like I was saying earlier in the digital world things have changed. An Ad is a click ( a conversion ) from there you goto a page. depending on the funnel, you might insert an e-mail address ad then click send ( another conversion ) and from there you might actually get to the offer, it is at that time that you BUY right? so THAT conversion becomes the point of sale, and the conversions before that - in MY opinion are all marketing steps to getting there

Get away from traditional or what most on WF are familiar with and list an item on a platform be it Warrior Special Offers or eBay or Amazon, whats marketing and whats selling? The "Sales Page" in MY opinion is a "Marketing page" that enables a seller to remove all of the friction to make a buyer "comfortable" to make a purchase. Dimensions, Color, weight, whats included, benefits, features what have you, I see these as being marketing. I KNOW there are others that would say the exact opposite, and hey, thats fine - I live in my world, and play by my rules LOL

I am sure you have read enough of my posts and I am sure you have read me say something to the effect of by selling less, you will sell more - Maybe I should start saying Market more, Sell more. Exactly how much selling does Tesla do? They just take money. Apple iPhones - people go into a phone store and say "I want an iPhone please" There is NO selling there... the buyers assistant AKA salesperson is not trying to talk you into it... they are asking what color and how many megabytes - they are assisting the buyers process. The marketing and the hype sold the phone long before the buyer entered the store.

Selling in my opinion is W A Y W A Y over rated - its the marketing that sells, a sale is a process, and nothing more - the end result of good marketing.

[ 2 ] Thank this user
Reply
2 replies

Signature

Success is an ACT not an idea

Banned 3 years ago

Thanks for the response savidge4 ― you're a smart Marketer/Entrepreneur. A couple of quick thoughts:

Originally Posted by savidge4

... Maybe I should start saying Market more, Sell more. Exactly how much selling does Tesla do? They just take money. Apple iPhones - people go into a phone store and say "I want an iPhone please" There is NO selling there... the buyers assistant AKA salesperson is not trying to talk you into it... they are asking what color and how many megabytes - they are assisting the buyers process. The marketing and the hype sold the phone long before the buyer entered the store.

Fascinating example of how "powerful" Marketing can be. I appreciate you sharing that insight. : )

Originally Posted by savidge4

Selling in my opinion is W A Y W A Y over rated - its the marketing that sells, a sale is a process, and nothing more - the end result of good marketing.

Depending on a Person's Business Model ... I think Salesmanship, Persuasion, and Copywriting play an important role in the process. We're not all Apple and usually at some point something has to be "sold." Again, I think it depends on The Business Model ...

Personally I think embracing both Marketing and Selling would be the best option.

2C

[ 1 ] Thank this user
Reply

Signature

"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman

WF- Enzo

WF- Enzo

WF- Enzo

Posts: Threads: Thanks: Account age: less than a second

Administrator 3 years ago

Actual sales is the process... Good thought.

Originally Posted by savidge4

Selling in my opinion is W A Y W A Y over rated - its the marketing that sells, a sale is a process, and nothing more - the end result of good marketing.
- [ 1 ] Thank this user
- Reply
Signature

savidge4

savidge4

savidge4

Posts: Threads: Thanks: Account age: less than a second

3 years ago

Originally Posted by Claude Whitacre

Selling is an exchange in person.
Marketing is everything you do to generate sales that doesn't involve talking to a customer.

So lets maybe really refine this, and I think this can be done with the use of 2 terms. Inbound and Outbound marketing. Inbound, marketing makes the sale. Outbound the distribution of marketing to a prospect is "Selling".

I think all of us here have a video or 2 that really make us think about how we sell. This one for me was such an ah haw moment, on a lot of different levels.

https://www.youtube.com/watch?v=-Ls3KDa7PMY

Aside from the fish meltdown there are tons and tons of bits and pieces of the greater puzzle.

Its not who you know, its who knows you ( and i will insert knows your brand )
Dont sell one Item
Traffic / Funnels
Volume wins
Set intentions ( I will add explore the buyers expectations )

The implosion portion of the video where Cardone gets absolutely fixated on "Fish" is funny to watch but super interesting to see played out and learn from, from someone that understands whats really going on. The answer to what is going on, and why he is so focused on FISH, would be his time management training. Here is there, within his allotted amount of time to do 1 thing and 1 thing only - sell fish - NO in his world is not an option - selling steak is not an option - THIS in this instance is pure unadulterated selling.

Over the last few years I have super focused on time management in order to do more in less time, or in my case 2x or 3x what I was doing before in the same amount of time.

Prospecting albeit effective is a real time suck - in my personal experience a REAL BIG time suck. I was making a number of errors, I was focusing on one product, and I was not crossing my funnels. So I was prospecting web design, Social Media, SEO, CRO, PEO ( Platform Engine Optimization - IE optimizing for eBay, Amazon, etc etc Its my own term ) and so on and so on.

For the most part... I still reach out for CRO clients, but everything else I apply a quick 10 to 15 minute contact, and its all inbound from there after. I dont make choices IE Hi im calling on you today to discuss X, they are contacting me saying they are interested in X. I simply no longer sell.

Doing this has allowed me to be out prospecting / selling less but at the same time increase my number of contacts ( Volume ) and I am no longer hyper focused on selling 1 single service. Basically increasing brand awareness ( its not who you know, its who knows you )
- [ 1 ] Thank this user
- Reply
Signature

Success is an ACT not an idea

3 years ago

Absolutely, the goal of marketing is to make sales easier.

The confusion comes in depending on where a person is on the business hierarchy.

If you're a large company, you most definitely have a separate marketing and sales department.

I liked Forbes's description: Marketing pitches the ball to the salesperson...and from there it's up to the salesperson to hit a home run, etc.

A marketing department builds interest...the sales department closes the sale.

I've had the discussion on here before where someone talked about all the wasted advertising because it wasn't direct response...and I said it was serving a purpose because it was supporting all the retailers/franchisees that carry their products.

If you're a major company that sells your products through retail outlets/franchisees, you need to do marketing so the retail outlets/franchisees (your salespeople) can sell more. You're giving them the boost they need.

If you're a small company (mom and pop) and you're selling products from a large company...your marketing tends to be more in the local community because the major company you sell for is doing the heavy lifting. So, your marketing is more in supporting little league, street clean-ups, etc.

If you're a lone person out there trying to sell an ebook...and nobody has heard of you...you'll need to do your own marketing and sales. And, as I've said before, your marketing would be in the way of social proof by either a big name or a heck of a lot of testimonials.

Great topic. Thanks for bringing it up

[ 3 ] Thank this user
Reply

3 years ago

In my opinion they should collaborate because they are in a one ecosystem

[ 0 ] Thank this user
Reply
1 reply

Claude Whitacre

Claude Whitacre

Claude Whitacre

Posts: Threads: Thanks: Account age: less than a second

3 years ago

Originally Posted by wesleyboy765

In my opinion they should collaborate because they are in a one ecosystem

And the smartest salespeople and marketers employ the strategies and techniques of both.
The knowledge I gained in marketing allowed me to develop strategies that enabled me to find the very best sales prospect, who were pre-disposed to see me, and highly likely to buy from me.

Prospecting became easy, taking little time, and was almost stress free, because these were the small percentage of people who were very likely to talk to me, and then buy from me on the same call.

After exhaustive work, going through sales records and notes, i found the pattern that sowed me that only about 6% of the adult population were highly likely to buy from me.

I got it down to only talking to 8% of the population, which included the 6% that were going to buy.

Had I no skill at selling, that 6% would have been almost exactly 1%. But even just seeing 1% of the adult population, I would have been booked for decades.
- [ 1 ] Thank this user
- Reply
Signature
One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

3 years ago

I look into them as a collaborative process. If you step up on your marketing game, ads, social media, video promotions etc., you're practically exposing your product in front of a target cohort. Better the ways the exposure is made, more people will get to know about the product and be keen to try it out - this is where the sales team comes in to make the final deal.

[ 1 ] Thank this user
Reply

The goal of marketing is to make sales easier.

Trending Topics

Struggling to Understand How SEO Really Works - Is It Just About Keywords?

Looking for an Up-to-Date Affiliate Marketing Course

New to Worrier Forum

Struggling with SEO Traffic - Need Some Real Advice from Pros

HUGE Structures Discovered 2km BELOW Pyramid of Khafre

Bouncer - Powerful and secure email verification platform