A question I've been asking myself a lot recently... Can you help?

5 replies
Hey guys

When I do my niche research, and find a good keyword, lets say a keyword that gets 22k searches/month.

The, I do a competition analysis, and an affiliates website may come up on spots 1, 2 or 3 for example. But then, the Alexa rank for those sites are low (such as 3mill, 4 mill etc...)

If the Google keyword tool says there's high searches, surely these sites shouldn't have low Alexa ranks and low page ranks if they are on the top spots of the search engines. So why do high search volume keywords look as though the top ranked sites relating to these keywords don't get much traffic?

Can someone help shed some light onto this please? :confused:

Thanks
#lot #question #recently
  • Profile picture of the author Michael Oksa
    Well, I will be blunt. This is only my opinion, but I don't care about Alexa rankings...at all.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[1382361].message }}
  • I'm with Michael. Alexa is totally off with my own sites -- it ranks the least among them the highest and the best among them the lowest.

    That being said, the keyword research tools are a total waste of time, too, even Google's. I have picked some keyword combinations that the tool told me were nearly worthless, and those same keywords deliver hundreds of visitors to my sites every day so... meh.

    Use some common sense. What are people in your niche likely to be searching for, especially if they're in buying mode? What would you search for?
    Signature
    {{ DiscussionBoard.errors[1382390].message }}
  • Profile picture of the author Allen Graves
    The Alexa ratings are based on data collected from people who have the Alexa toolbar installed on their browser.

    Chances are these niches you are looking at have nothing to do with computers or internet marketing, right?

    Therefore, since the general public (non computer/IM related) have no clue what the Alexa toolbar is or what it is for, they dont install it and those niches look as if there is no traffic according to Alexa - when, in fact, the traffic just doesn't have the Alexa toolbar installed on their browser, so they are not being counted.

    The only time I look at the Alexa rating is if it is related to computers or internet marketing in some way. I actually think its pretty close for IM sites.

    Anyhow, here's a blog post I recently wrote about keyword research and article marketing...

    http://www.website-articles.net/blog...-research.html

    Allen
    Signature
    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
    {{ DiscussionBoard.errors[1382393].message }}
    • Profile picture of the author TheWinner
      Thanks for the replies guys!

      I learned a lot right there, by your answers. Just wanted a bit of reassurance

      Thanks
      {{ DiscussionBoard.errors[1382627].message }}
  • Profile picture of the author jjthomas
    Banned
    Alexa is like a barometer for traffic success. it is useful, but is not 100% accurate. Use it in conjunction with other tools to get a clear picture of how good something is.

    Originally Posted by TheWinner View Post

    Hey guys

    When I do my niche research, and find a good keyword, lets say a keyword that gets 22k searches/month.

    The, I do a competition analysis, and an affiliates website may come up on spots 1, 2 or 3 for example. But then, the Alexa rank for those sites are low (such as 3mill, 4 mill etc...)

    If the Google keyword tool says there's high searches, surely these sites shouldn't have low Alexa ranks and low page ranks if they are on the top spots of the search engines. So why do high search volume keywords look as though the top ranked sites relating to these keywords don't get much traffic?

    Can someone help shed some light onto this please? :confused:

    Thanks
    {{ DiscussionBoard.errors[1383066].message }}

Trending Topics