How to quickly fill content gaps in your strategy

A new article on Search Engine Journal reports that if you want your business to thrive online, content creation is the name of the game.



If you want your business to be successful online, content creation is the name of the game. But if you're worried that you don't have time to write the content, this article has got you covered.

Whether you're an agency cranking out content for hundreds of clients, or a solopreneur trying to update your blog more frequently, chances are you need a simpler solution. So, let's explore how you can get high-quality, accurate content on your site so you can focus on what you do best - building your business.

But first, why is content necessary? How do you make sure it works for your goals?

Content is how your future customer will find your website in a Google search. Your first goal is to have outstanding content that outshines your competition and helps you rank above them on search engine results pages (SERPs)

Not only does compelling, consistent content help you engage with your audience, but it also:

• Builds trust between you and your readers.
• Develops and expands your brand presence.
• Increases your website's organic search visibility.

Your content strategy should consider each individual route a reader can take to reach your ultimate goal. Ideally, you'll want to have a piece of content that answers every potential question, need, and experience that your potential customer has before purchasing from you.

Once your potential customer feels they have learned everything they need to know, they're primed and ready to convert - you want them to be on your website when they make that decision. As you can imagine, when executed well, content creation can be one of the most critical components of your search marketing strategy.

How To Create Amazing Content Faster

When it comes to increasing your search visibility through quality content creation, it goes without saying:

• The faster you can increase your website's content, the faster you'll have a chance to outrank your competition.
• The more content you create, the more chances you'll have to dominate SERPs and gain more website traffic.

Option 1: Build A Dedicated Content Team

The first option is to build out a content creation team that lives, breathes, and writes for your brand.

Based on your calculated content need, as illustrated by your content strategy, you'll be able to uncover if you need a continuous team of two people or ten. Yes, you would be expanding your in-house teams and growing your employee base, but it should be a consideration for the right content.

Option 2: Pay For Your Content Team Only When You Need Them

The second option is to follow the proven footsteps of many businesses that are turning to freelance platforms as a convenient and cost-effective way to outsource their content creation process. When it comes to selecting the right talent for your niche and onboarding them to your unique style and voice, it's important to make sure the freelance platform you choose will help move your business forward.

How To Make Sure Your Freelance Writers Are A Good Fit For Your Company

When researching a freelance writer platform, ask yourself:

• Does the platform actually vet its freelancers rigorously to ensure the highest standard of skill and expertise?
• Does the platform track talent performance and guarantee your satisfaction with the services provided?

Anything you can add here? What's your experience with freelance platforms and freelancers in general? I'd love to hear what works and what doesn't work for you!