Two pages ranking for same keyword
I have taken over the SEO work on a friend of mines website after they were paying someone for years with no results.
PROBLEM: They have ranked the wrong service page for their main keyword, although it's not that simple, its position is no.19 and the correct service page is just belong the wrong one on the search results, but it is stepped in from the left.
I have had experience with one of my sites before and keyword cannibalization, but my experience was different, my correct page was no.4 at the time and my about us page was ranking on page 5 and therefore the correct page was ranking one day then disappearing for a few days, the problem was obvious to me, I deoptimized the about us page and this problem went away.
I'm not sure what the issue I mentioned at the top under PROBLEM is, Is it keyword cannibalization?
Has anyone had this same issue? Should I deoptimize the correct service page that is sitting under the wrong page in the rankings, and change the content on the one that is actually ranking to optimize for the main keyword?
I'm not confident in deoptimizing the wrong page as I don't want them top lose their rankings,
Any advice or experience would be greatly appreciated.
Thanks
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