Trying to Decide the Right Path for My Site

If your site is hosted with a service that allows multiple sites, like most do, then I would just make another site all together and have one for my local teams and one for the NFL. And from there you can add and create other sports sites, i.e. NBA, MLB, Nascar, etc. Then you can interlink sites where applicable.

I am not in the sports niche but I would think making these sites would be an excellent opportunity to promote programs like FanDual, Draft Kings, and Ceasars

al

WHO IS your ideal avatar? WHO is the person which will be most interested in your sports content? What are they doing NOW? Where are they doing it?

This appears, although I may be wrong, to be one of those "build it and they will come" type projects.

What do you hope or better yet, PLAN to get from doing this project? Is the goal revenue? If so, then what and how does that happen for you?

You live in one of those ONE TEAM NFL states, the team even has the state's name...the Tennessee Titans. I think that would be good, along with the Grizzlies. And agmcall has given you a good idea, today, sports betting is huge. These companies love to sponsor local sports shows...so a PODCAST or YouTube channel would benefit you.

What is the INTENT of your site? Maybe, if you start there, we can help you fine tune the details of the how to go about doing it, eh?

GordonJ

The ultimate question is which avenue will allow you to profit more? If i were you my answer would come down to which site format has the potential to make more money from the ways that you're trying to monetize it. Are you emotionally attached to a particular segment of the sports market?

The 2 subjects go together because they are related . Depending on what you want to achieve with your audience you can go broad on said subject matter and cover sub niches to get a positive out come .

No team is playing in the NFL right now so I would focus these summer months on my favourite sport:

Baseball.

This is what your main focus should be on.

I remember i had a ticket website years ago, some of the best advice i could give is look at the competion, i always sign up to other email lists and do that even to this day, its always best to do research and look at what others do just to get ideas, obviously not do exact copy.

i think trial and error is the best way even probaly try out nfl category and team centred topics together and if it dosent work look at different option.

then there is a option that i am looking at the ai software the stories i have heard about content and what it can do is very powerful so that is a road u can look at too, and see if it can help create some good options for you.

why don't just one site on NFL and all the teams?

Whilst the NFL is very broad and will ensure you never run out of topics there's also a lot of competition for the general NFL topics including many major, well established, blogs and media sites.

And you might be able to find longtail keywords they aren't competing for but overall I think it'll be a tough niche to crack because of how competitive it is.

Going niche and focusing on the specific local teams would give you more of an advantage and shot at success IME because there will be less competition and probably few to no websites dedicated to those, making you the authority in the space because you're 100% focused on them.

This is assuming there's high enough demand.

I just quickly checked Keyword Research tool UberSuggest and it looks like there's reasonable search demand.

The Memphis Tigers alone have over 1,000 related keywords and the big keywords have high search volume, see the image below...



So, I would go narrow and focus on your local teams rather than a broad NFL based site - you'll have plenty of topics to cover and a lot less competition too.