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What is online reputation management (ORM)

by recoverreputation
2 replies
Just thought I'd share this. Some think online reputation is "reverse SEO" or just removing bad reviews.

Yes, SEO is part, but there more to it; Yes, it MIGHT be possible to remove reviews, but ONLY if they violate the site's TOS.

Basically, it mitigates damage done to an individual's or business's online reputation. The best approach to negative, misleading, inaccurate, or damaging content, is suppressing the visibility of harmful material in search results. ORM repair aims to cultivate a positive online presence that accurately represents the client's true character, expertise, and values.

It includes:
Research--set a strategy based on goals of the brand or individual, and evaluating the problem.
Platforms--update and create new platforms, especially forums and those that are industry specific.
Content--create excellent content, such as blogs, articles, posts, videos, photos, presentations, and share.
Repeat--the key is constant updates, pivoting and adding new posts.
#management #online #orm #reputation
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  • Profile picture of the author Cards
    These days reviews are everything, people buy from brands.
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  • Profile picture of the author godsepallavi17
    ORM is reverse SEO, something new to me. But you have explained it very well. It is not something like removing only the bad reviews, in fact it is improving your reputation online.
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