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What is online reputation management (ORM)

by recoverreputation
4 replies
Just thought I'd share this. Some think online reputation is "reverse SEO" or just removing bad reviews.

Yes, SEO is part, but there more to it; Yes, it MIGHT be possible to remove reviews, but ONLY if they violate the site's TOS.

Basically, it mitigates damage done to an individual's or business's online reputation. The best approach to negative, misleading, inaccurate, or damaging content, is suppressing the visibility of harmful material in search results. ORM repair aims to cultivate a positive online presence that accurately represents the client's true character, expertise, and values.

It includes:
Research--set a strategy based on goals of the brand or individual, and evaluating the problem.
Platforms--update and create new platforms, especially forums and those that are industry specific.
Content--create excellent content, such as blogs, articles, posts, videos, photos, presentations, and share.
Repeat--the key is constant updates, pivoting and adding new posts.
#management #online #orm #reputation
  • Profile picture of the author Cards
    These days reviews are everything, people buy from brands.
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  • Profile picture of the author godsepallavi17
    ORM is reverse SEO, something new to me. But you have explained it very well. It is not something like removing only the bad reviews, in fact it is improving your reputation online.
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  • Profile picture of the author jackf1rst
    I'm new to the ORM concept, but online reputation these days is indeed very important for a business. Especially, when something can go viral quickly.

    Your product may only have one flaw, but people can exaggerate it to a certain extent that may damage your overall online business operation.
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  • Profile picture of the author ZoeMarketr
    I think having reviews that are not all positive is a good thing. Are you really going to believe a brand that has zero negativity? When I go to book a restaurant, there are always some 0 or 1 star reviews. As long as the 4 and 5 star reviews far outweigh the negatives ones, I'm happy and I feel the reviews are genuine. It's like having a workplace accident book with nothing in it - does that really mean you've had no accidents, or you just haven't written them down?!! Clearly, anything you can do to bring in plenty of positive, glowing reviews is a good thing, but don't fear negatives ones too much. Focus on what you can control.
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    • Profile picture of the author juliabrown
      Banned
      I think ORM is more about ensuring that your negative reviews don't outweigh your positive ones because that is not going to have a good effect. So it's not all about things like negative google review removal (it's not like it's a lengthy process). Additionally, it's also about making sure that people actually are aware about you as I think the higher the reviews are the more visible you are to people because it shows people have experienced your services. Also just a curious question, what is a workplace accident book? First time hearing that term.
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