Link Exchanges.
IM newbie with an SEO question.
In using the strategy of "spying" on the competition for the keywords that I'm targeting, I found that one of them has a Links page in their menu with a list of link exchanges that they're with. Since this site is near the top for at least five keywords, I assume that Google is "rewarding" them for those links.
Here's where I run into a problem. I've heard in a few different places that you should completely stay away from using link exchanges for backlinks. I would normally abide by that except as I said, link exchanges seem to be helping a competitor of mine. Is it not logical that they would also help me for the same keywords?
Some opinions on this issue would be very helpful and much appreiciated.
In using the strategy of "spying" on the competition for the keywords that I'm targeting, I found that one of them has a Links page in their menu with a list of link exchanges that they're with. Since this site is near the top for at least five keywords, I assume that Google is "rewarding" them for those links.
Here's where I run into a problem. I've heard in a few different places that you should completely stay away from using link exchanges for backlinks. I would normally abide by that except as I said, link exchanges seem to be helping a competitor of mine. Is it not logical that they would also help me for the same keywords?
Some opinions on this issue would be very helpful and much appreiciated.
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