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Targeting keywords and ...
Target low comp. high volume keywords so you can get a nice steady stream of traffic from them and then when the traffic arrives on your site... have very high competitive keywords on that site (ex. Landing page).
Is this better than having the keywords you were getting traffic from on you actual landing page? Wouldn't the more competitive keywords on that landing page increase the conversion rate of the page as these are the keywords that are way better than the ones you targeted? Leading to more opt-ins and in a way...you kinda targeted the high comp. keywords in a sense but you actually targeted the low comp ones. Meaning you get something out of it. ...right?
I guess this is something that could be split tested too. ha
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