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How much should i charge?

by argus456
6 replies
Hello, i've made quite a collection of digital backgrounds & was planning to start selling them over the internet (created a website this week, and planning to register at clickbank somewhere in the following week) But i really have no idea on what to charge.. does anyone have any ideas on what to charge for this type of product? I don't want to go to high, but i'm guessing lower prices wont get me much affiliates :-p

To give you an idea on what i'm selling: basic page can be found here

Digital backgrounds | backdrops

There's still no possibility to actually purchase though.. i'm just looking for some feedback on pricing & perhaps presentation.

Thanks in advance!
#charge
  • Profile picture of the author Imran Naseem
    Banned
    $97.00 or $77 would be a good price to start with.
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    • Profile picture of the author rouphy69
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      [DELETED]
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      • Profile picture of the author argus456
        @rouphy: thx for the offer but i've allready got hosting

        @Imran: thanks for the input! I was planning on pricing it a lot lower, but maybe i should aim a little higher and go for something around 40-50 (70-90 looks to much for me)
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  • Profile picture of the author Marx Vergel Melencio
    1) What's your unique selling proposition?

    2) What are current competitor prices?

    3) Which specific market are you targeting?

    4) What are their relevant demands?


    5) What's their buying power for stuff which can satisfy those relevant demands?


    6) How urgent would it be for them to satisfy their relevant demands?

    7) How much time and money did you spend learning your skills as well as gaining specialized knowledge and experience?

    8) How much time and money do you spend creating your products?


    9) How much time and money do you intend to spend advertising and marketing your products?

    10) How much time and money are you willing to spend for customer support?

    11) How do you value your invested time, money and effort?

    12) What are PayPal/credit card/Xoom/bank wire fees for fund transfers from buyers?

    You'll have competitive prices after accurately identifying those things.
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    • Profile picture of the author argus456
      That's a lot of questions to answer.. obviously there are some other competitors out there but none of them have the same backdrops as I do. Most of them usually sell simple/basic images.. mine are more complicated I'll have to think over those other questions, quite usefull though, thanks.

      Oh and time spent making these images doesnt really matter.. i create(d) these images for another project & have them sitting on my computer anyway, so I figured why not make a little extra with them.

      thx!


      Originally Posted by Marx Vergel Melencio View Post



      1) What's your unique selling proposition?

      2) What are current competitor prices?

      3) Which specific market are you targeting?

      4) What are their relevant demands?


      5) What's their buying power for stuff which can satisfy those relevant demands?


      6) How urgent would it be for them to satisfy their relevant demands?

      7) How much time and money did you spend learning your skills as well as gaining specialized knowledge and experience?

      8) How much time do you spend creating your products?


      9) How much time do you intend to spend marketing your products?

      10) How much time are you willing to spend for customer support?

      11) How do you value your time and effort?

      12) What are PayPal/credit card/Xoom/bank wire fees for fund transfers from buyers?

      You'll have competitive prices after accurately identifying those things.
      {{ DiscussionBoard.errors[1700268].message }}
      • Profile picture of the author Marx Vergel Melencio
        Originally Posted by argus456 View Post

        That's a lot of questions to answer.. obviously there are some other competitors out there but none of them have the same backdrops as I do. Most of them usually sell simple/basic images.. mine are more complicated I'll have to think over those other questions, quite usefull though, thanks.
        That's your unique selling proposition right there.

        If you sell them at prices similar to those "simple" ones, your products would be a steal, but you're better off selling them at a price which matches the value buyers get from your products.

        This will provide you with leverage to hike up your prices in the future if needed since you'd have built a solid reputation for creating products with unique value by then.

        Plus, you'd be better off with targeting a market which knows why they need to pay for the value they get instead of a market which just wants the cheapest and easiest to get because the former will also provide you with the best value thereby constantly motivating you to improve your products and marketing efforts compared to the latter which wouldn't be good in terms of building your reputation.
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  • Profile picture of the author Joseph Then
    High your USP, that's the key.

    And, you are selling a graphic-related product and your website is plain & ugly, with no graphics design?!?!?!

    A customer may not even want to pay more than $20 for your product.

    Beef up your salepage with graphics please. You can command a higher price then.
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