Internet Marketing Helicopter Attack On John Reese... Insane Marketing Or Pure Madness?

Posted: 15 years ago 28 replies

INTERNET MARKETING

Ok all,

I'm having a little trouble following the marketing logic / pay off of 'uncle Franks' latest video!

I'll not link to the video as it is easy enough to find etc.

A few days ago, I stumbled across some videos on Trey Smiths blog. Apparently they were given out to Infomillionaire monthly subscribers (of which I am not one).

The 'Frank and Trey' show is very funny / a tad disturbing - but it doesn't contain any content in terms of marketing. I've seen that before, no huge problem with the 'goof off' video.

What kinda shocked me is the second episode revolves around making John Reese paranoid!

What about? Well, a helicopter fly by over John Reeses balcony... With Kern and Trey inside. When John finds out, he does not look happy. At all.

Anyway, to get back to the point - this must have been an expensive video. Really expensive - helicopter hire, costumes, lighting etc.

I'm not entirely sure how this works - delivering this sort of stuff to paying subscribers.

To potential customers - sure - it is fun, but to paid clients - I don't understand why?

Can one of the marketing sages here clue me up?

Cheers!

#attack #helicopter #insane #internet #john #madness #marketing #pure #reese

Fernando Veloso

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15 years ago

Moving to entertaining maybe?

That is, entertain them with lights, Hollywood style films... and then pitch them a sale?
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15 years ago

Hey Fernando - I think you have a point there.

I think that is a very powerful marketing technique. What threw me was the fact this was intended and marketed towards paid subscribers... not potential buyers

Perhaps the idea goes like this

Get qualified buyers
Provide entertainment to build a relationship
Then they buy more stuff at higher prices?

Alternatively, maybe this was just rich people goofing off?

A lot of expense and time for no stated purpose. Plus either way its messing with Reeses mind...

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15 years ago

Originally Posted by Steve Peters Benn

I would think there marketing strategy has worked very well actually.

You have actually become a victim of their marketing strategy and are now promoting and building the brand as rich marketers and given all of their names and telling everyone here about it.

So for personal branding it has worked a treat!

Mark Blaze

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Steve Peters Benn

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15 years ago

Mark,

The video has like 40 views - they aren't promoting this. You are missing the point a little. I really doubt Frank was waiting for me to find it and 'blow it up'.

I'm looking for some marketing insight here - I'm not trying to promote a video I didn't link to to build a brand for someone who doesn't need brand building for something that isn't being shared and isn't selling anything and has no opt in.

If however, you are suggesting that this is an underground attempt to promote something that isn't selling or achieving anything then you are right. I am a genius!

Seriously though - what is the point, I can see why you might say brand building - but realistically it would be one of the lamest attempts ever.
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- Daniel Brock
  
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  15 years ago
  
  Steve,
  
  I saw that video when I was a member.
  
  My guess is that Frank is trying to progress out of the IM market and to a more mainstream form of it.
  
  Perhaps it's practice(an expensive one at that!) for later videos to come.
  
  It might also be one of those things like: 'Can't wait to see the next video of the crazy sh*t frank does so I'll stay on for another month'.
  
  Just my 2 cents on it.
  
  -Dan
  
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Steve Peters Benn

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15 years ago

Hey Daniel,

Hope your good! Nice to hear from someone who actually as a paid member! The video has next to no views and promotes nothing. Also (not to insult Frank) it is a content free zone in terms of IM
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MichaelHiles

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15 years ago

Sometimes, when money is no object, fun takes on a very different form. Look at the show/movies Jackass. Asinine, but brilliant at the same time.
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Steve Peters Benn

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15 years ago

Hi Marc! Thanks for the clear explanation - the way you have put it - you are totally on the money!
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Tinkerbell

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15 years ago

Well darn. Now I want to see the video. Why didn't you link to it already? LOL

I Love Frank, John, Eben, (insert celebrity guru name here)...
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- Kamran
  
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  15 years ago
  
  I guess its just an experiment, if it produces good result they will keep doing it, if not they will try creating another crazy video. I remember watching another video where Frank makes a "sneak attack" on John.
  
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- KevinTorrence
  
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  15 years ago
  
  I believe this may be it... right?
  
  http://www.youtube.com/user/frankandtrey
  
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Lincoln Ryan

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Tinkerbell

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15 years ago

Hey thanks for posting up the link. Those guys are hilarious. Hahaha!

Love it.
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Mike24

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15 years ago

Man that was a great clip and it seriously would'be taken quite a lot of moolah to pull it off..but than again like they say no publicity is bad publicity right?
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- Martin Luxton
  
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  15 years ago
  
  They saw the kind of money Avatar coined and, historically, Hollywood does very well in recessions, so . . .
  
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NK

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15 years ago

Thanks for the heads up on the video. It's (disturbingly) hilarious! lol
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Carl-Reed

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15 years ago

If I wanted to create chatter in the marketplace I'd go piss off one of the most well knows icons in the industry by hiring a helicopter and flying it over his balcony wearing silly costumes.
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- Keith Gilbert
  
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  15 years ago
  
  Here's why they did it:
  
  50% to satisfy the desire to be a TV star and to goof off
  50% to "bond" with customers and make them feel like they are part of a family or exclusive club.
  
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  All Night Cafe
  
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  15 years ago
  
  I watched the video and what really says that John
  was not in on the gag himself.
  
  Last words if you guys want to play i'm in.
  
  I didn't see proof that it was one sided.
  
  Either way I want to see what John comes up with.
  
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Diana Lane

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15 years ago

I actually thought it was all a bit juvenile. If anybody finds my lost sense of humour, please PM it back to me
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valerieSONORA

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15 years ago

An expensive hobby? Maybe they wanna break into show biz? Get their own reality show? I have to say I'm with you Diane. If they really wanna go all out, go to NJ, pick up Steven Wagenhem, and deliver him at Reese's door to sing "I'm a Warrior" live.
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15 years ago

Originally Posted by Steve Peters Benn

Mate, they are setting it up for Andy Jenkins launch on Tuesday. They will use this to say how andy did all their editing and how easy it was to do it etc.

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15 years ago

From my limited experience in the TV industry some of those camera angles are actually from his property... (impossible to film him from below at the bottom of the cliff!)

This is wholeheartedly staged but a good attempt none the less...

And just for reference, Im learning to fly those light helecoptors too... they do not cost more then $200/hour and it was a quick flyby.... so the video is not that expensive at all....

Just my thoughts after reading some of your comments..

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15 years ago

Originally Posted by Venturetothetop

The angle was perfectly possible, though not easy. National Helicopters aren't that cheap either. Could have been staged but I doubt it - John Reese seems to show his emotions quite clearly.

Regardless, the models etc, not cheap. Jenkins has his nice camera and Magic Bullet or something.

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dlucca

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15 years ago

one word - buzz
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Internet Marketing Helicopter Attack On John Reese... Insane Marketing Or Pure Madness?

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