
Sales funnel for your own product
I am trying to figure out the best way to promote my own product, so I have a few questions if you all don't mind:

I would like some different takes on how people here who create their own products set up their sales funnel. Do you start out with a free e book or report to get your targeted prospects on your list and then start offering your product? If so, is the free e book yours or someone else's you are promoting?
Or do you offer your product as a back end and offer some lower end affiliate products at first? Or maybe you offer your product up front and just continue to follow up with emails? If you do this, how many emails does it generally take you to get a sale on average?
And lastly do you market your product on your blog or website?
Thanks in advance for your input and advice
Steve
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