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Getting Hits and Hops - But Not Getting Any Sales - What Should I Do?

by sixstring
10 replies
I have a website that is about 2 months old or so. I am ranking for some good keyword phrases and continuing to rise in the Google SERPS. The site is currently up to 40 uniques a day. The bulk of the traffic is organic, but I do have some articles which also bring in some traffic.

You could say this website is in the 'Registry Cleaner/Optimize Computer' niche.

I currently have a banner that shows above each post that provides a direct download to the program. The product I am promoting allows for the user to download and install the program, but only allows limited functionality unless they buy the program.

Here are some of my stats for the last 14 days:

Unique Website Hits: 500
Clicks on Product (result in a hop for the download): 54

I believe this calculates out to around 11%. This isn't horrible, but I know it could be better.

What I am beginning to wonder is if the whole 'direct download' is a good idea. First, I never know if the user actually installs the product. Secondly, I have not generated even one order form impression.

I am just about ready to change some things up, but before doing so, do I maybe just need to be a bit more patient?

I really don't have experience going the direct download method, but I do know that there are plenty of competitors out there doing it.

I had thoughts of maybe creating a review page of the top 3 products in this niche and then provide links in all of my posts to that page.

If anyone who has promoted a product in the field could provide some tips or advice, it would be much appreciated.
#hits #hops #sales
  • Profile picture of the author MJ Sterling
    There isn't enough data there at the moment man, stick with it a while longer before.

    500 uniques isn't enough to go on right now.. it's going to take more time but will be worth it.
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    • Profile picture of the author Sire
      Just a thought regarding those trying the product. Once they upgrade you still get the commission, is that correct? If so, it just means they haven't decided to buy the product yet and are still in trial mode.
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      • Profile picture of the author sixstring
        Originally Posted by MJ Sterling View Post

        There isn't enough data there at the moment man, stick with it a while longer before.

        500 uniques isn't enough to go on right now.. it's going to take more time but will be worth it.
        Thanks for the input. I am doing my best at showing patience, but I will continue with this strategy and see if I start getting some results.

        Originally Posted by Sire View Post

        Just a thought regarding those trying the product. Once they upgrade you still get the commission, is that correct? If so, it just means they haven't decided to buy the product yet and are still in trial mode.
        Yes. The product will track my ID for up to 60 days. Thanks!
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  • Profile picture of the author 1life1fire
    Do you have a way set up to gain a persons name and email addres before they download for free? You could try to build a email list with that.
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  • Profile picture of the author erinwrites
    I'm sure you've already looked at this but is the extended functionality enough to entice the buyer to go ahead and purchase the upgrade or can he live perfectly fine on the free version? If there isn't a whole lot more promised to the buyer after the sale it won't seem as enticing.

    You might also try a free trial version (with something that will keep them from simply signing up for a bunch of free trials in a row) with the option to buy the full version after a certain amount of time.

    But, as others have said, you haven't let this run for enough time to have real data. Let this option run for a while longer and see what happens.
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    • Profile picture of the author sixstring
      Originally Posted by erinwrites View Post

      I'm sure you've already looked at this but is the extended functionality enough to entice the buyer to go ahead and purchase the upgrade or can he live perfectly fine on the free version? If there isn't a whole lot more promised to the buyer after the sale it won't seem as enticing.

      You might also try a free trial version (with something that will keep them from simply signing up for a bunch of free trials in a row) with the option to buy the full version after a certain amount of time.

      But, as others have said, you haven't let this run for enough time to have real data. Let this option run for a while longer and see what happens.
      The current program I am promoting only allows the user to fix 20 problems that are found. They are then urged to buy the full version.
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      • Profile picture of the author DonFinch
        Originally Posted by sixstring View Post

        The current program I am promoting only allows the user to fix 20 problems that are found. They are then urged to buy the full version.
        I am not sure I like the word 'urged' there, does this mean that they are not forced to buy?
        To me, urged could mean "hey, we would like you to buy this product...but if you don't... it's ok!"

        I would personally not leave it too much longer before you switch to a review page. You can then pre-sell the prospect so they are 90% sold before they even get to the company sales page. And as mentioned, you could be collecting those 50 or so unique visitors in your list!
        On the subject of the sales page, are there other affiliates promoting this product and if so, how are their stats stacking up, what does the sales page look like?

        You may be doing everything right but their sales page might suck, maybe we could get a look at it?

        Anyway, just a thought...
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        • Profile picture of the author sixstring
          Originally Posted by DonFinch View Post

          I am not sure I like the word 'urged' there, does this mean that they are not forced to buy?
          To me, urged could mean "hey, we would like you to buy this product...but if you don't... it's ok!"

          I would personally not leave it too much longer before you switch to a review page. You can then pre-sell the prospect so they are 90% sold before they even get to the company sales page. And as mentioned, you could be collecting those 50 or so unique visitors in your list!
          On the subject of the sales page, are there other affiliates promoting this product and if so, how are their stats stacking up, what does the sales page look like?

          You may be doing everything right but their sales page might suck, maybe we could get a look at it?

          Anyway, just a thought...
          All very good tips.

          The user is forced to buy if they want to correct the rest of the problems on their computer.

          I am currently mulling over creating my own product/ebook to start building a list. I have a few ideas in mind and may start putting some time into creation so I can start trying to build a list. I have a lot to offer as far as knowledge goes in the computer field.

          Cheers
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  • Profile picture of the author mikkosant
    I have found that most products are converting at about 1 in 100 hops. That's decent. Some people go 100's of hopes without sales. I would say to have the banner redirect to another page where there are reviews of the best registry cleaners. It helps qualify your traffic a lot more and presell them. A review page with targeted traffic could probably convert your traffic at 1 in 40-60 hops. Rather than just sending them straight the download/sales page. Sure, you'll have less hops, but they will be better hops most likely.
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    • Profile picture of the author sixstring
      Originally Posted by mikkosant View Post

      I have found that most products are converting at about 1 in 100 hops. That's decent. Some people go 100's of hopes without sales. I would say to have the banner redirect to another page where there are reviews of the best registry cleaners. It helps qualify your traffic a lot more and presell them. A review page with targeted traffic could probably convert your traffic at 1 in 40-60 hops. Rather than just sending them straight the download/sales page. Sure, you'll have less hops, but they will be better hops most likely.
      I think I am going to stick with my current method a while longer as it seems to be consensus that I don't have enough data to go on yet. If in a month or 2 I am still not seeing any action, then I will probably go the route you have stated.
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