Facebook Ads Are Cheap?

You mean like 10 clicks for one [1] cent or less?
(just curious)

soco,

I'm with you..........I advertised there once and it wasn't SOOOO cheap!!! (on a price/click basis) like some people say

well,
10 cents = $0.1
0.10 cents = $0.001
- that's why I was asking. The 1/1000 dollar sounded too good not to try

I tried..............0 -10 billion, Earth..........and it still told me my minimum but was like $0.67......

I have noticed that within the first hour one will get a ton of clicks at low prices, but then things stop. The only things I have had luck with advertising on Facebook are Facebook fan pages.

Seems to me Facebook at large should convert no better than stumble or digg traffic. People are their to meet up with acquaintences, not click adds.

Now if their were a poplular facebook group on hyperhidrosis, then you'd have something.

You can crush Facebook by paying per 1,000 impressions and submitting for a lot of categories. You can get costs as low as $.01/1000 impressions, which means if you get one click out of 1,000 impressions, you are paying at $.01/click. Anything over that amount of clicks, and it just keeps going down.

That's how to market facebook in a nutshell.

Facebook has a "quality score" calculation similar to Adwords. Many ads will start out $0.50+ and quickly drop if you CTR is good. I have several campaigns with 0.2% CTR that have gone from .75 to .15 after 200k impressions.

Is that 0.2% or 2%.........just wanna make sure

yes it can go upto 10 cents but it depends on geographical area. When i tried marketing something in India the CPC came down very low..

But problem with facebook is that you don't get targetted traffic ... or i must say that people are not in buying mood..

facebook is a social network where people get together and discuss games,music, tv shows, movies and current events. if you have any offer relating to those catergories, then it will convert.

I heard is cheap clicks but not very good for sales.

Great for leads though. People are not really looking to buy anything on Facebook.

FB is awesome.

If you know how to use it though.

The estimates they give are almost 4-5 times the actual cost, so see the estimates, divide them by 5 and then set that as your CPC. Almost no effect on your CTR or anything.

CTR can be very bad. Like 0.1% or something if you are not using relevant images. (Hint Hint).

And the conversions suck too.. whether you send them to sales letters or squeeze pages. These people are there on your site for a reason, and the crux of that reason goes back to one or more of the seven vices. Know what those vices are... and you are set.

For example, marketing to the IM crowd, I wouldn't give them a free report in exchange of an email. I'd rather send them to a marketing quiz and give them instant results, and then send them to a squeeze page. Would the conversions suck? Yeah, maybe. But then once they are on that list, you are on. The onus of delivering value through content is no longer on you. You may now K.I.S.S. your people. ie. Build relationships with them. Send them videos... With content AND stories. Sell them stuff. Give them an idea and a way to implement that idea (would be your product). The plethora for new, sexy marketing is now open.

I'd say FB sucks a few months back, now I can't.

-Lakshay

I tried selling my "how to start a car detailing business" to facebookers who were detailers or registered detailing as an interest.

0 clicks out of 2433 impressions!

High five!

yup.. same here, every one of my ads ranged from 0.67 to 0.83 cents.. conversions werent that great either..

Cheaper than adwords imo

Facebook crushes. It's the most targeted PPC available for demographic. No, it's not active search intent like Google Adwords, but that's where you actually have to develop a real marketing approach to convert those people who "aren't into a buying mood" to active buyers.

No, you're not going to get a whole bunch of .10 cent clicks, but considering the level of demographic targeting and the ability to get in front of highly qualified prospects, it's super cheap for what you're getting.

I don't even buy my traffic from Facebook on a CPC basis anymore. I do it all on CPM. It actually lowers my cost per click dramatically which I did not expect it to do.

I tried facebook ads. I bid 10 cents a click and got 0 impressions. I guess I will try CPM since it lowered Brad's cost per click.

I tried facebook too but the conversion was poor. I had to pause my ads since it was gulping a lot in ads costs .Bidded just $0.67 and it went up like anyhow!

I think it is believable to get your per click cost down to 10 cents, I've come as close as 13 cents. The trick is don't use the CPC model use the CPM model. Then target your ad well and write good copy with a strong call to action. If you do this you should be able to get a pretty good CTR of around .08 percent (pretty good by facebook standards). The other thing you want to do is bid low on your CPM max, say around 5-7 cents below the suggested minimum. Don't go too low though, or your ads will be displayed in poor position causing you to rack up lots of unproductive impressions. You need to experiment and find a balance.

I have tried for adword, It did a test on the price of $0.01 per click. I have a rideshare website Goodala , and have set up a campaign and put 1 cent per click there, guess what, I got 3 click in one week. And now I own google 3 cents.

Facebook ads are pretty effective well for as we all know many people are hooked up with this social networking site

Use Facebook ads to brand.... make an ugly ad no one will click, but includes a graphic they might see else where in nicer setting.

Lots of impressions, no clicks

A few people have mentioned the Quility score and that is key to getting the lowest rates - you can do very will marketing on Facebook but be sure you have a testing budget - stay on top of things and keep optimizing new creative.

Also don't make any changes to running campains as it stops them dead in their tracks.

Make new line items and then turn off the older one once your new Ad is live.

Best of luck Facebook advertisers !

By the way if you need a list of CPA offers that convert on FaceBook PM me !

it depends on what the targeted countries and the targeted groups as well.

Some of them are high priced but most are cheap.

any pay per click advertising can be cheap if you can find the right keywords. Thats the tricky part.

The key to getting cheap clicks is doing it on a CPM basis (instead of CPC) and crafting a catchy, attractive ad that sticks out like a sore thumb which also dovetails nicely with the demographic that you're targeting. If you're targeting the right demographic with the right ad, this will give you a high click through rate, and when combined with CPM will bring your cost per click down to an incredibly low level.