Ok... sorry another stupid question

13 replies
Sorry guys... I am so new still! I see all over the place people talking about their "niche" finding your "niche" etc.

I have a blog in which I talk about ways to build your business... Is that my niche then? It has nothing to do with my company, but I have a whole lot of front end and back end stuff going on.

Some people on here seem to be using something to do with their company as their niche... do I need more than one niche?

Alright I promise that is my last stupid question!
#question #stupid
  • Profile picture of the author xiaophil
    When people talk about finding a niche they usually mean a niche market, often associated with one or more keywords or keyword phrases that are popular enough to potentially make it profitable to market to.

    Your niche is more about discovering the environment and activities that are most suitable for you and incorporating them into your life.

    Does that make sense?
    {{ DiscussionBoard.errors[1889749].message }}
  • Profile picture of the author LarryC
    I think "niche" has gotten to be so overused so that it can mean almost anything. As it is commonly used, niche is just another word for field or topic. However, it's usually recommended that a niche be targeted in a more narrow or specific direction; building a business is rather broad. That makes it harder to attract attention and website traffic, as millions of blogs have similar topics. For example, building your online bookstore, using videos to market your business or writing articles to promote your affiliate business are all a little more specific, though even these niches are fairly competitive. To me, the more directed it is, the more of a niche it is. On the other hand, if it's too narrow, you won't have enough potential customers, so it's a balancing act.
    Signature
    Content Writing, Ghostwriting, eBooks, editing, research.
    {{ DiscussionBoard.errors[1889750].message }}
  • Profile picture of the author KateD
    Originally Posted by Lauren Schweinsberg View Post

    Sorry guys... I am so new still! I see all over the place people talking about their "niche" finding your "niche" etc.

    I have a blog in which I talk about ways to build your business... Is that my niche then? It has nothing to do with my company, but I have a whole lot of front end and back end stuff going on.

    Some people on here seem to be using something to do with their company as their niche... do I need more than one niche?

    Alright I promise that is my last stupid question!
    Hi...

    Yeah that word "niche" has been so overused (and misused). I, myself, misuse it in a sense.

    I do freelance keyword research, and I see "niches" as incredibly targeted and closely related keyword phrases.


    So most people would "strollers" as part of the "baby" niche. But I don't. I would consider "strollers" as a niche of its own. It may be a subniche of the larger "baby" niche, but I would definitely target "strollers" directly.

    I also create my niche blogs targeting niches by my definition. So it would be very unlikely for me to start a blog for the broad "baby" niche. Instead, I'll focus on a closely related niche (or subniche) like "strollers".

    Did any of that make sense?

    KateD
    Signature
    Why Aren't You Making Money On Kindle With Erotica?


    --->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
    {{ DiscussionBoard.errors[1889777].message }}
  • Profile picture of the author R Hagel
    Originally Posted by Lauren Schweinsberg View Post

    I have a blog in which I talk about ways to build your business... Is that my niche then?
    Lauren, this is going to sound harsh, but I'm struggling to find a way to say this nicely. So let me just say it...

    If you don't know what a niche is, then publishing a blog about how to build a business isn't really a good idea. How can you teach others if you don't yet know the basics yourself?

    See, there's nothing wrong with not knowing what a niche is. But that IS a problem if you're trying to establish yourself as an expert to teach others about business.

    For example, imagine if I set up a football blog. And imagine if I went on a football forum and asked folks how many points were awarded for a touch down.

    I'd instantly lose credibility.

    Same goes for a dog trainer who asks what "clicker training" is or a copywriter who asks what a "call to action" is.



    My suggestion: Build a blog around something you know more about. You may be pleasantly surprised to see how much easier it is to make money when you can honestly establish yourself as an expert.

    Cheers,
    Becky
    {{ DiscussionBoard.errors[1889783].message }}
  • Profile picture of the author JayXtreme
    Originally Posted by Lauren Schweinsberg View Post

    Sorry guys... I am so new still! I see all over the place people talking about their "niche" finding your "niche" etc.

    I have a blog in which I talk about ways to build your business... Is that my niche then? It has nothing to do with my company, but I have a whole lot of front end and back end stuff going on.

    Some people on here seem to be using something to do with their company as their niche... do I need more than one niche?

    Alright I promise that is my last stupid question!
    A "niche" is a section of a market.. usually a small section of a larger market.

    When people are looking for a "niche", they mean they are looking for that small section of market that they intend to target with their selling.

    Essentially, your "niche" (judging by your blog) is network marketing...

    Peace

    Jay
    Signature

    Bare Murkage.........

    {{ DiscussionBoard.errors[1889796].message }}
  • Thanks to everyone who helped me out... The things is, I feel as though I can help many build their businesses in "network marketing" so, yay!! that is my niche! I just am unaware of the termonology used online.
    {{ DiscussionBoard.errors[1889807].message }}
    • Profile picture of the author Aira Bongco
      Yes Lauren.

      But asking a question is just the first step. Now do your best to learn more about niche marketing.

      Some call it a segment of the market while others call it a topic that you would like to focus on. Just make it specific and focused so you will not get lost.

      Originally Posted by Lauren Schweinsberg View Post

      Thanks to everyone who helped me out... The things is, I feel as though I can help many build their businesses in "network marketing" so, yay!! that is my niche! I just am unaware of the termonology used online.
      {{ DiscussionBoard.errors[1889827].message }}
    • Profile picture of the author R Hagel
      Originally Posted by Lauren Schweinsberg View Post

      Thanks to everyone who helped me out... The things is, I feel as though I can help many build their businesses in "network marketing" so, yay!! that is my niche! I just am unaware of the termonology used online.
      OK, then rock on.
      {{ DiscussionBoard.errors[1889834].message }}
    • Profile picture of the author Jake Dennert
      Hang in there Lauren...

      I know it's cliche, but there's no such thing as a "stupid" question when you're just learning how to do something.

      Sure it feels stupid to ask experts about things that seem routine to them, but hey, that's part of the learning process.

      I agree 100% with what R Hagel said... You'd definitely lose credibility in your niche if you don't know the basic terminology that goes with it.

      I'd also say that "network marketing" is still pretty vague as far as a niche is concerned. Maybe you could try breaking network marketing down to something more specific?

      Good luck!!
      {{ DiscussionBoard.errors[1889848].message }}
  • Profile picture of the author Alex Mensah
    Hi lauren,

    there are no supid questions...don't be afraid to ask
    well niche marketing is finding a sub category in a particular industry...e.g. the little
    components that makeup the bigger one. To explain I will give you an example.

    so let's say you want to focus on internet marketing. But the competition is really big so you want to focus on a sub category (i.e. NICHE) like "affiliate marketing."
    Now let's take it a step further and limit the competition so we focus on a subset of "affiliate marketing" like "affiliate marketing with articles." So this could become our primary keyword that our business is targeted around.

    We build our blogs, websites, web 2.0. articles etc....all targeted towards this keyword and related keywords. This is niche marketing. Taking the big picture and breaking it up into little parts and then concentrating on those little parts which have lower competition.

    Also, as a tip...when you first start out don't try to focus on too many diff niches. Just focus on 1 or 2 and make money from those first before expanding

    cheers!
    zeze
    {{ DiscussionBoard.errors[1889843].message }}
  • Profile picture of the author Michael Oksa
    Originally Posted by Lauren Schweinsberg View Post

    Sorry guys... I am so new still! I see all over the place people talking about their "niche" finding your "niche" etc.

    I have a blog in which I talk about ways to build your business... Is that my niche then? It has nothing to do with my company, but I have a whole lot of front end and back end stuff going on.

    Some people on here seem to be using something to do with their company as their niche... do I need more than one niche?

    Alright I promise that is my last stupid question!
    Hi Lauren,

    Based on the fact that you are relatively new to certain terminology, your question isn't stupid at all.

    Another thread you may like to read is...

    http://www.warriorforum.com/main-int...-new-read.html

    Reading through those links should get you up to speed. Just be sure to stay focused on one thing at a time.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[1889850].message }}
  • Profile picture of the author scrofford
    A niche market is a group of people who are searching the internet for a solution to their problem and not finding many relevant results.

    Examples are:

    Trying to cure dandruff

    People who want to find a replacement hood ornaments for their Jaguar Automobiles

    People looking for a solution for how to potty train their dog

    and the list goes on...

    A niche is a very specific term and is different from a demographic which is a group of people who share arbitrary characteristics such as "soccer moms", "men between the ages of 18 and 29", "golfers."

    hope that helps some
    {{ DiscussionBoard.errors[1889869].message }}
    • Profile picture of the author halfpoint
      I believe a niche is a small pastry type pie.



      Oh, wait. My bad. That's a quiche.
      {{ DiscussionBoard.errors[1889911].message }}

Trending Topics