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OTO..Do they work?

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darrenw
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I've been thinking of these OTO for various products launches of mine but not really had the full understanding of the main benifits

Any thoughts ?
#otodo #work
  • Profile picture of the author TheRichJerksNet
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    depends upon what your OTO is.. It should be very much related to the product that your customer just bought..

    example if I sold a grahics pack then as oto I would have a headers pack at a special low price.

    Does it work .. well yes, as long as you stay related to the original product.

    James
  • Profile picture of the author Michael Forey
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    Here is a good post by BIG Mike, that is a great explanation of OTOs

    http://www.warriorforum.com/main-int...rn-thread.html

    Michael
  • Profile picture of the author Denise Hall
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    Yes, OTO's work very well, but like James said above, it needs to be closely related to the main offer.

    Another thing that works really well is to put more related offers on your download pages. I use a yellow colored table on mine with just a short sentence or two about another product, then a link that says "click here." Works like a charm!

    Denise
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    • Profile picture of the author Frank Ayres
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      Originally Posted by Denise Hall View Post

      Yes, OTO's work very well, but like James said above, it needs to be closely related to the main offer.

      Another thing that works really well is to put more related offers on your download pages. I use a yellow colored table on mine with just a short sentence or two about another product, then a link that says "click here." Works like a charm!

      Denise
      I am not sure what you mean by yellow colored table can you elaborate please?
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      • Profile picture of the author Denise Hall
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        Originally Posted by SpudDS View Post

        I am not sure what you mean by yellow colored table can you elaborate please?

        When you create your download page, you create a table (or box) and you make the color of it yellow. It draws attention that way.

        You've probably seen them used on sales pages. Lots of marketers use yellow tables (boxes) to place testimonials for their products.

        I hope this helps.

        Denise
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  • Profile picture of the author darrenw
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    Great,

    Thanks for the replies so far
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  • Profile picture of the author Terry Ma
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    They work Darren.

    My OTO converts at around 5% with a product at $97.
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  • Profile picture of the author John M Kane
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    "You want fries with that"?
  • Profile picture of the author Clark
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    Apparently they do work one-time.... I may be wrong.

    It's an upsell strategy successfully used in many facets of the sales-sphere to throw an offer at a committed buyer at a time of rational weakness I.e. impulse buy when in the buying mood.

    Ever purchased extended warranty?

    Yep, they do work well. Mikey F. built a fortune on 'em online.
  • Profile picture of the author cullenpowell
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    I've done TONS of testing with various OTO techniques and have found that a post-checkout OTO/upsell with a one click "add to my order" button works best by far.

    I found that by providing an OTO pre-checkout as most people do, you run a risk of your customer abandoning the entire sale all together.

    By providing the OTO post-checkout (after they've completed their initial purchase) not only will you see higher conversions but you also aren't risking your core sale.

    By not requiring the customer to fill out another order form (use a one click "add to my order" button which appends the OTO purchase to the customer's original order) I saw conversions jump by over 40%.

    If you're in the info product business, definitely consider upselling a printed copy. The printing and shipping can be entirely automated through a service such as disk.com and printed copies on info products sell like CRAZY! Same goes for cd/dvd sets and pretty much anything related to your core product (be it physical, monthly membership access, another info product, etc.)
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    • Profile picture of the author pjs
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      Originally Posted by cullenpowell View Post

      I've done TONS of testing with various OTO techniques and have found that a post-checkout OTO/upsell with a one click "add to my order" button works best by far.

      I found that by providing an OTO pre-checkout as most people do, you run a risk of your customer abandoning the entire sale all together.

      By providing the OTO post-checkout (after they've completed their initial purchase) not only will you see higher conversions but you also aren't risking your core sale.

      By not requiring the customer to fill out another order form (use a one click "add to my order" button which appends the OTO purchase to the customer's original order) I saw conversions jump by over 40%.

      If you're in the info product business, definitely consider upselling a printed copy. The printing and shipping can be entirely automated through a service such as disk.com and printed copies on info products sell like CRAZY! Same goes for cd/dvd sets and pretty much anything related to your core product (be it physical, monthly membership access, another info product, etc.)
      Beat me to it. I was going to say that I much prefer post-payment OTO. If you have a script or service that does one click "Add to order" that is absolutely the best way. It's not exactly easy with Paypal but if you have a merchant account it's very simple.
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  • Profile picture of the author matthewd
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    I do a post sale OTO.

    I use a quick video of me thanking the customer for the purchase and telling them about the OTO and how it will help them and why I feel that should get it.

    Travis Sago helped me out on how to structure it and it converts GREAT. I am not sure what OTO are supposed to convert at but it is currently going at like 50%.
  • Profile picture of the author Mark Maffei
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    They still can work, albeit they seem to work much better outside of the IM niche (they've been practically ran into the ground within the IM niche). I've read of others having tremendous success with OTO's in completely unrelated niches (such as Astrology).
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