You NEED To Be Split Testing - And You're Only 3 Simple Steps Away From Doing It

Howdy Warriors,

How many of my fellow warriors are actively split testing everything that they do? And if you aren't yet...why not?!

If you don't know how, hopefully this post will help you out. It really is super easy to start split testing, so even if you are only get 10 visitors a day to your site, the sooner you start the faster you can start improving your site on a scientific basis, and not just by gut feeling.

So here ya go, 3 simple steps to start split testing your site. Let's take an example squeeze page, since that's probably the first thing you should really focus sending traffic to if you're trying to build a list (which is the best idea IMO)

Step #1: Spend some good, quality time looking at the sales copy of your page. Even if you are just trying to get an email address, you have to use very persuasive copy to 'sell' your free product.

So put a lot of time into the headline and bullet points and try to see it from your prospect's perspective. After you have it looking the best it can, simply copy the page so there's 2 of the exact same squeeze page.

Then change ONE thing on the copied page (headline is a good place to start) and just name it something similar. So now you have www.yourdomain.com/squeezepage and www.yourdomain.com/squeezepage2

Step #2: Go to Google's Website Optimizer and set up your account if you don't have one yet. Follow the simple instructions they lay out for you to set up your split test.

This will include:

1. creating a new split test
2. inputting your 2 squeeze page variations as well as your conversion page (which is the page your visitors will see next, usually a 'thank you' page or OTO page)
3. installing the javascript code on your pages. They give good examples to show you how to do this. Or if you're like me and love Wordpress, then you can download the "Google Website Optimizer for Worpress plugin, which makes it awesomely easy.
4. And pushing the done button!

Step #3: Now all you have to do is drive lots of traffic to your site. Ideally you should wait until you have 100 conversions per page to know which one is the winner. So in this case you would need 200 conversions.

So if your squeeze page is converting at around 40%, then you only need 500 visitors to your site and you'll have a successful test. After you get all the conversions you need log in to your google account to determine which page is the winner.

Then trash the other page, copy the winning page, create another variation and do it again!

That's really all there is to it. Sure you can start testing and tracking more and more as you get deeper into it, but this is a great way to get your feet wet and start improving any landing page you're using.

I hope this post helped some of you out there that have maybe been a little intimidated to start testing.

If we could get some more experienced marketers to chime in with some more testing and/or tracking tips, I (and others I'm sure) would GREATLY appreciate it.

Have a great day warriors!
Tyson