Is the WSO dying?
Consider the evidence.
Nowadays, if you post a WSO, you can expect to disappear from the front page within a matter of 8 to 12 hours unless you are lucky enough to get a mass of traction in the very beginning.
And in an effort to get such traction, it seems that the title headlines that marketers attach to their WSO offers might just be getting more and more outrageous.
At the risk of setting myself up for a classic pratfall here (with 2 WSO's out there...), I swear that there are times when the headlines make me think I should expect the second coming at the very least!
Even just a year a two ago, a decent WSO would pull in plenty of business.
Now, it's a hundred times harder and I wonder just how many members - especially new folks - who have heard how great the WSO system is are completely jacked off right now.
Now, your offer disappears faster than the Titanic, so I come back to the question - is it worth doing?
Of course, those who have done well from WSO's in the recent past will say 'yes' whereas those whose $20 was a waste of time will say the opposite.
Either way, it seems to me that the proof is incontrovertible. Making money from WSO's is an awful lot harder than it was...
But before you accuse me of whining, hear me out because this is not a 'woe is me' self-pitying kick at the cruelties of life (my offer is doing pretty well as it happens).
Instead, I have both a theory as to why it's happening and a proposed solution about how the system could be shaken up to make it far more profitable for everyone.
The obvious reason why it happens is because everyone posts a WSO nowadays. Okay, that's partly true, but I believe there is more to it.
From what I see, part of the problem is the 'bumping' system, the ability to get any WSO that has dropped down the pecking order back to the top by paying $20 to get it bumped.
What this does is puts offers that have 1000, 2000, even 3000 accumulated views back on top of the pile.
Warriors log in, see these posts with huge 'popularity ratings' already attached and think 'Wow, that offer must be good' so they take a look. This is especially true when the offer is compared to other offers that have only 100 or 200 views recorded - i.e. the new offers.
Those who already have thousands of views accumulate 100's more whilst the new offers pick up a small handful here and there.
Is this giving the new offers a fair crack of the whip? I cannot say for definite but there are certainly grounds for doubting it.
So, here's a proposed solution for leveling out the playing field, a way of giving new offers their chance to at least get seen.
How about creating a two-tier WSP system?
One tier (where everyone starts) is for new offers only whilst every offer that gets bumped appears in the other WSO forum.
In this way, Warriors who just want to see what is new log into one system whilst those who want something that is proven and battle-tested hit 'WSO2' or whatever it's called.
And individual members of both groups get to see their offers nearer the top of the page for longer, meaning that both have more chance of doing the business.
Okay, the obvious argument against this is that you're splitting the number of members who might see your offer in half but is that really true?
I suspect not because maybe with only a certain amount of time available to browse the WSO pages, it is far easier to browse two front pages than it is to dig around in the mass of offers that the WSO features now.
Anyway, that's my penny's worth.
How about a two tier WSO system?
What do you think?
Cheers
Steve
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