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Best Time Of Day To Send Mail?

by redguru
17 replies
Anyone have input/experience on the "best time of day" to send email to my list for best response?

<edit to clarify>.
#best time #day #email marketing #mail #send #time
  • Profile picture of the author Tsnyder
    If you're talking about email I have no clue.

    If you're talking about postal mail I've done a ton
    of that and it doesn't matter. The post office will get
    it out when they get it out... lol

    Tsnyder
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  • Profile picture of the author Markus Wahlgren
    Hi,

    I found a very thorough answer to that, so intead of reposting it all, here is teh URL: What is the Best Time to Send an Email Promotion or Newsletter?

    (More mailing list tips in my sig)
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  • Profile picture of the author tommygadget
    I try to avoid Mondays and Fridays. Time is variable as I have customers all over the world.

    TomG.
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  • Profile picture of the author Bev Clement
    Best time is Wednesday 3:17 am Eastern Time. No idea why, but I get a lot more of my emails opened sent at that time.

    3:17am Eastern is 8:17am UK and 3:17 pm in a lot of the Far East.
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  • Profile picture of the author Hamish Jones
    I can't remember where I saw it but apparently Wednesday around 11am is a great time.

    People are feeling the strain on hump day and looking for something to procrastinate to.
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  • Profile picture of the author Nicola Lane
    Of course this strategy starts to fall apart if you have customers in differnet time zones!
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    I like to keep an open mind, but not so open that my brains fall out

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  • Profile picture of the author Suthan M
    ok, early morning around 8-11am US Pasific .. i normally get a lot of emails opened this hours..

    If you use Mozilla, you can download their addon called FoxClocks where you can track the time, which will be shown at the bottom of your browser..

    Very helpful
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    • Profile picture of the author Steven Wagenheim
      Best time if the majority of your prospects are in the US East Coast is
      7 to 9 AM on Tuesdays.

      There are tons of stats on this and I have compiled my own over the course
      of 5 plus years.

      Just don't mail on Saturday or Sunday. Absolutely the worst.
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      • Profile picture of the author Suthan M
        Originally Posted by Steven Wagenheim View Post


        Just don't mail on Saturday or Sunday. Absolutely the worst.
        Steven is right, but maybe not entirely, in my opinion.. I think this applies differently for some niche. if your in the hobby niche, you might see more response from your email if you send out on these day... People like this tend to check their mail on this days more.

        Even work from home, catering to those who are still working but trying to earn online part time, also do well if mailed on weekends.

        The best thing is, to test it out.. your result and mine mine not be identical.

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  • Profile picture of the author beablessing
    It depends upon the location of your list and the niche. I agree with asianlunatic that the best way to know is to test it yourself.

    You also have to consider the subject of your email. You have to use
    trigger-pulling words to entice your list to open it.
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  • Profile picture of the author talfighel
    The best time for me is between 1pm EST and 4pm EST.

    if you send it between those times, more poeple are going to open your email up.

    Also, it has a lot to do with your email TITLE. Some titles will have your subscribers open the email and some of your emails, your subscribers won't open up.

    Tal
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    • Profile picture of the author Martha Richardson
      The very best time to send is when your potential customers have money and are in a buying mood. :p

      Barry
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      • Profile picture of the author naruq
        The Best time of day to send e-mail is the time and day that opt-in to your list. Usually this is the time that the prospect is at their computer.
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        • Profile picture of the author jasonl70
          Originally Posted by naruq View Post

          The Best time of day to send e-mail is the time and day that opt-in to your list. Usually this is the time that the prospect is at their computer.
          I agree 100% with this! I have seen my sales drop like a rock when my emails violate this...
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          -Jason

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          • Profile picture of the author Floyd Fisher
            The best time of the day to send email is when you feel like doing it.

            Anyone who tells you anything else either is spouting something that works for them only, or are lying.
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        • Profile picture of the author Martha Richardson
          Originally Posted by naruq View Post

          The Best time of day to send e-mail is the time and day that opt-in to your list. Usually this is the time that the prospect is at their computer.
          To my knowledge, there is no autoresponder service that will send your message to each of your subscribers at the time that each of them opted in. People opt in 24 hours a day. Granted, more opt-in at some times than others, but are you going to look at the time on each one and average it out?

          Best you can do is a guess, and I think you can safely say that early to mid-morning US time is the best time to get the most eyeballs.

          Barry
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  • Profile picture of the author Frank Bruno
    In a nutshell, mornings on virtually anyday particularly on Tues and Thurs. 7-11

    Weekends in some niches can do really good too. Think family oriented stuff.

    Frank Bruno
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    • Profile picture of the author Adrian Jock
      You may want to read also this post from Aweber's blog:

      Email Newsletter Open Rates: April 2008 - Inbox Ideas: Email Marketing Tips by Aweber

      I cannot post the link because I haven't at least 15 posts.

      Search on Google for "aweber open rates 2008" and you'll find there the link.
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