Text Email Format when sending to your list

Sleaklight

16 years ago

hmmm 5 inches of your screen perhaps?

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Ron Kennedy 16 years ago

65 characters max to compensate for different email programmes.

Best

Cliff
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CDarklock

16 years ago

Originally Posted by softstor

I have seen the length of the line as long as 72 chars and as short as 40 chars. What is the suggested length?

There are two different kinds of email clients: two-column and three-column.

40 characters is the max for three-column users on 800 by 600 screens. That's effectively "nobody" these days.

64 characters is the max for two-column on 800 by 600 and three-column on 1024 by 768. There are enough of these out there to matter.

72 characters is fine if nobody on your list uses three-column at less than 1280 by 1024. This is generally business, technical, and artistic users.

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Kevin-VirtualProfitCenter

16 years ago

There's a nice little text formatter here (if anyone wants one):

Online Text Formatter and Character Counter

AWeber also has one "built in".

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glynlafferty 16 years ago

Originally Posted by Kevin-VirtualProfitCenter

There's a nice little text formatter here (if anyone wants one):

Online Text Formatter and Character Counter

AWeber also has one "built in".

I just the built in one in aweber and it works great

Glyn
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Raydal

16 years ago

I use 65 cpl but I've seen some marketers use even
shorter lines. The shorter the lines are the less
intimidating the email will APPEAR to read. So
keep that rule of thumb in mind.

Also the quicker you get the readers SCROLLING to
read your email the more physically engaged
you'll get the subscribers.

As you can see, I also try to keep my forum
post at about the same width as well.

-Ray Edwards

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Peter Helps

16 years ago

Ray said it, keep it at about 65 characters.

Also, keep your paragraphs short. I usually write about 2 sentences per paragraph. That way, it's easier to read and easier on the eyes.

make sure you separate your paragraphs as well. You need to have some white space.

One last thing, just because you are sending out text, doesn't mean you shouldn't send out and html based email. Why?

Because it allows you to track the open rate and you can bold the important points, customize your link, etc. But I wouldn't do more than that.

Peter

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Maddi

16 years ago

Originally Posted by Peter Helps

Ray said it, keep it at about 65 characters.

Also, keep your paragraphs short. I usually write about 2 sentences per paragraph. That way, it's easier to read and easier on the eyes.

make sure you separate your paragraphs as well. You need to have some white space.

One last thing, just because you are sending out text, doesn't mean you shouldn't send out and html based email. Why?

Because it allows you to track the open rate and you can bold the important points, customize your link, etc. But I wouldn't do more than that.

Peter

Hey Peter, so does that mean we only get the open rate of html based email and the subs with non-html emails who open and read them don't count in the analytics?

Sorry for a weird question if it sounds like one and also didn't mean to hijack the thread.

Maddi

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Kevin-VirtualProfitCenter

16 years ago

Originally Posted by Maddi

Hey Peter, so does that mean we only get the open rate of html based email and the subs with non-html emails who open and read them don't count in the analytics?

Sorry for a weird question if it sounds like one and also didn't mean to hijack the thread.

Maddi

With AWeber text emails sent out as HTML will give you an open rate provided the receiver has images enabled in their email reader.

Also, AWeber adds to the open rate the number of text only readers who click on a link (they figure in order for someone to click on a link they need to have opened the email...)

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Maddi

16 years ago

Originally Posted by Kevin-VirtualProfitCenter

With AWeber text emails sent out as HTML will give you an open rate provided the receiver has images enabled in their email reader.

Also, AWeber adds to the open rate the number of text only readers who click on a link (they figure in order for someone to click on a link they need to have opened the email...)

Thanks mate. Appreciate your help.

Neva thought that Aweber stats could have issues like that... I'll subconsciously add a few % to my open rate to feel better now

Maddi

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Bongoshaq1

16 years ago

I would keep 65 at the most . Aweber has a thing which does wraps long lines automatically for you.

Originally Posted by softstor

How long should each line of text be when sending emails to the members of your list?

I have seen the length of the line as long as 72 chars and as short as 40 chars. What is the suggested length?

Thanks

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senderbot

16 years ago

Hi,

Regarding the open rate statistics. Your email provider sends a "web bug" - basically an image. When the email is opened and the image is displays the email provider counts that as an "open". Unfortunately the majority of email providers these days (Gmail Hotmail etc) block all images automatically so your open rates will be skewed downwards big time.

To accurately gauge your email campaigns use click through rates instead.

As for line length, has anyone considered what the required line length would be for Blackberries and iPhones. So many people use those these days.

As such I would keep your emails line widths as short as looks good.

Cheers

Max

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MarkWrites

16 years ago

Good point about viewing emails on smart phones.

I'll agree with the shorter paragraphs point too. It keeps the progression of the message going and makes the newsletter flow at a better rate for the reader too.