Widen Your Advertising Universe with "Your Town" Business Journals
In addition to advertising online, smart Internet Marketers widen or expand their universe to include offline advertising as well. And depending on where you live and what business you're in, you may find your local Business Journal a perfect compliment to your online marketing efforts.
For example, in Albany, New York where I live, the local business publication is called The Business Review. I've advertised in it on multiple occasions, and to this point have been very happy with my ROI. Boston, Massachusetts has a similar publication called Boston Business Journal. And in Dallas, Texas the publication is called Dallas Business Journal.
Unfortunately, the Business Journals aren't available in every city, but they're in many of the largest U.S. cities. The publications are all part of a group of business newspapers called BizJournals, with a national readership of 4 million. And are published by American City Business Journals, the nation's largest publisher of metropolitan business newspapers.
What I like most about the journals is besides the obvious advertising benefits, the newspapers are absolute goldmines for lead generation. Anyway, here's the website, in the event you'd like to check and see if BizJournals are available where you live.
David Jackson
For example, in Albany, New York where I live, the local business publication is called The Business Review. I've advertised in it on multiple occasions, and to this point have been very happy with my ROI. Boston, Massachusetts has a similar publication called Boston Business Journal. And in Dallas, Texas the publication is called Dallas Business Journal.
Unfortunately, the Business Journals aren't available in every city, but they're in many of the largest U.S. cities. The publications are all part of a group of business newspapers called BizJournals, with a national readership of 4 million. And are published by American City Business Journals, the nation's largest publisher of metropolitan business newspapers.
What I like most about the journals is besides the obvious advertising benefits, the newspapers are absolute goldmines for lead generation. Anyway, here's the website, in the event you'd like to check and see if BizJournals are available where you live.
David Jackson
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