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If You Can't Make Money "Internet Marketing" - Then "Market the Internet"

by John Durham
27 replies
I just thought of that saying awhile ago... and it struck me as efficient.

So many people have trouble "Internet Marketing".

So why Not "Market The Internet"...? That's what this Offline Gold rush is all about... the only difference is that "There really is money in almost every square inch of them there hills".

Internet real estate is still hot.

I have seen alot of threads today of frustrated people who want to desperately know how to make money... while they are learning to "Internet Market".

Think. Just "Market the Internet". Sell somebody a website today. It's not hard. Just ask someone "Do you need a website"?

Then ask another and another... You will not fail to make money. There is a better chance of pigs flying. Most people Intellectualize the idea alot, but they never get around to actually offering anyone anything. Offer someone something today!

Make a habit of offering people something ten or twenty times per day.

You will get business.
#internet #make #market the internet #marketing #money
  • Profile picture of the author George Wright
    Hi John,

    So true. However,

    As far as I know I had the first WSO on offline marketing and with that WSO I learned a lot about US (or is it WE?) Internet Marketers.

    First of all I learned about myself. I made a nice little chunk of change selling Internet stuff to offline businesses.

    However after making a respectable amount of money I couldn't wait to write an ebook about it and sell the info on how I did it.

    I made more money off the How To Ebook than from the offline sales. And I just have to be honest, the eBook sales felt MUCH better than the offline sales.

    Another point, I didn't get many refund requests for my eBooks but the few I got were "This is too much work." We want to be in front of our monitors typing out paychecks to ourselves. We DON'T want to "work."

    Still another point. Shortly (within less than a year) after my WSO on offline marketing, some VERY well known names in Internet Marketing started touting OffLine selling. And I can't hate them for this because I did it too, but they made their real money selling How To info products about offline selling.

    Also, they went one step further and sold solutions to "us" by way of turnkey directory sites where we just paid a couple of hundred a month for the privilege of selling their service to our neighbors. (businesses that is)

    I don't believe for a moment that any "guru" stayed in the offline market one second longer than it took for them to get credentials as an offline expert so they could sell Info Products about it.

    And Finally, there is the "after work" factor. After that initial sale there is still work to do. This can be a LOT of work depending on what you are selling.

    So, I think this is the reason many "desperate" wannabe IMers don't jump on what might seem like a very quick and easy way to make some instant cash. IMHO

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by George Wright View Post

      Hi John,

      So true. However,

      As far as I know I had the first WSO on offline marketing and with that WSO I learned a lot about US (or is it WE?) Internet Marketers.

      First of all I learned about myself. I made a nice little chunk of change selling Internet stuff to offline businesses.

      However after making a respectable amount of money I couldn't wait to write an ebook about it and sell the info on how I did it.

      I made more money off the How To Ebook than from the offline sales. And I just have to be honest, the eBook sales felt MUCH better than the offline sales.

      Another point, I didn't get many refund requests for my eBooks but the few I got were "This is too much work." We want to be in front of our monitors typing out paychecks to ourselves. We DON'T want to "work."

      Still another point. Shortly (within less than a year) after my WSO on offline marketing, some VERY well known names in Internet Marketing started touting OffLine selling. And I can't hate them for this because I did it too, but they made their real money selling How To info products about offline selling.

      Also, they went one step further and sold solutions to "us" by way of turnkey directory sites where we just paid a couple of hundred a month for the privilege of selling their service to our neighbors. (businesses that is)

      I don't believe for a moment that any "guru" stayed in the offline market one second longer than it took for them to get credentials as an offline expert so they could sell Info Products about it.

      And Finally, there is the "after work" factor. After that initial sale there is still work to do. This can be a LOT of work depending on what you are selling.

      So, I think this is the reason many "desperate" wannabe IMers don't jump on what might seem like a very quick and easy way to make some instant cash. IMHO

      George Wright
      SOme enlightening stuff within this post.
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    • Profile picture of the author John Durham
      Originally Posted by George Wright View Post

      Hi John,

      So true. However,

      As far as I know I had the first WSO on offline marketing and with that WSO I learned a lot about US (or is it WE?) Internet Marketers.

      First of all I learned about myself. I made a nice little chunk of change selling Internet stuff to offline businesses.

      However after making a respectable amount of money I couldn't wait to write an ebook about it and sell the info on how I did it.

      I made more money off the How To Ebook than from the offline sales. And I just have to be honest, the eBook sales felt MUCH better than the offline sales.

      Another point, I didn't get many refund requests for my eBooks but the few I got were "This is too much work." We want to be in front of our monitors typing out paychecks to ourselves. We DON'T want to "work."

      Still another point. Shortly (within less than a year) after my WSO on offline marketing, some VERY well known names in Internet Marketing started touting OffLine selling. And I can't hate them for this because I did it too, but they made their real money selling How To info products about offline selling.

      Also, they went one step further and sold solutions to "us" by way of turnkey directory sites where we just paid a couple of hundred a month for the privilege of selling their service to our neighbors. (businesses that is)

      I don't believe for a moment that any "guru" stayed in the offline market one second longer than it took for them to get credentials as an offline expert so they could sell Info Products about it.

      And Finally, there is the "after work" factor. After that initial sale there is still work to do. This can be a LOT of work depending on what you are selling.

      So, I think this is the reason many "desperate" wannabe IMers don't jump on what might seem like a very quick and easy way to make some instant cash. IMHO

      George Wright
      I can believe that you were the first guy out there teaching this easily George. I even mention you in my report. You know how I can tell? By the evidence of the knowledge you impart.

      After 20 years training telemarketers, and ten of those being in offline internet sales primarily... yeah Im ready to make a report and share...

      $10.00 isnt nearly as satisfying as opening someones eyes, and not just that... sharing my passions with others. When we are gone, all that is left of us is what we left behind.

      Why waste all that experience...

      There is a verse in a Rudyard Kipling poem that says; " If you can force your heart and nerve and sinew, to serve your turn long after they are gone... and so hold on when there is nothing in you, except that which is the will, which says to them 'hold on'..."

      That's what I am about. If I can get reasonably paid for teaching what I know thats great... I have been doing that all my life.

      You are a truly great one. I respect you.

      Yes it can be hard in this business maintaining customers...

      But if you want to do it, there's only one place to start "crude beginnings or not"... and that is from right where you are, wherever that is. Like I am at this very moment doing, from where I am, with what I know.

      You have to walk through the learning curb.

      I hope you found the report to be amusing at least, or enlightening at best!

      -John
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  • Profile picture of the author thebitbotdotcom
    Not a bad idea at all. I have been kicking it around, but am timid about jumping in...not sure why.
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  • Profile picture of the author DubDubDubDot
    Unfortunately, this information is being purchased and put to use by unqualified individuals. This "marketing the internet to offline" is nothing new. Legitimate web service providers have been doing it for the past 15 years.

    So these reports are essentially "How to pose as a web designer or an SEO and trick offline businesses into paying you."

    There are, of course, negative long term effects here, but the seemingly immediate access to sales clouds people's judgement.

    Just the other day I saw a sign at an intersection that said something about ranking higher in Google. I did a whois on the address and the guy lives in a ghetto area. I refuse to believe that he possesses any advanced knowledge, or he wouldn't be living where he does. Yet he is bilking companies into paying him at least $100 for his snake oil.
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    • Profile picture of the author George Wright
      [DELETED]
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      • Profile picture of the author DubDubDubDot
        Originally Posted by George Wright View Post

        You are so off base it's pathetic.
        Am I off base, or are you merely trying to protect your image by calling me pathetic?
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        • Profile picture of the author George Wright
          Originally Posted by DubDubDubDot View Post

          Am I off base, or are you merely trying to protect your image by calling me pathetic?
          Didn't say you were pathetic. I said "It's." It's, as in what you said. (Edited to be nice, have a headache)

          If I called you pathetic that would be wrong. I don't know you.

          George Wright P.S. If I were trying to "protect my image" I wouldn't even post to your pathetic statement
          Signature
          "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author John Durham
      Originally Posted by DubDubDubDot View Post

      Unfortunately, this information is being purchased and put to use by unqualified individuals. This "marketing the internet to offline" is nothing new. Legitimate web service providers have been doing it for the past 15 years.

      So these reports are essentially "How to pose as a web designer or an SEO and trick offline businesses into paying you."

      There are, of course, negative long term effects here, but the seemingly immediate access to sales clouds people's judgment.

      Lol.

      Okay... you saying web designers don't need sales people to represent them?

      Wouldn't it be cool if you went out and sold a website to a local business owner and as a result were able to give some struggling warrior a design job?

      Do you think every guy that represents a web company (10's of thousands of agents across the world) are all web developers?

      Is it wrong for a person to hook a business owner up with a web designer and get commission?

      ... No offline isn't new.

      Are you to asking me to believe that you have to be a rocket scientist to interview a business owner and make a recommendation for him...?

      I have seen hot shots, who thought they were real hardcore "highly trained" salespeople with technical qualifications... and college degree's in business...

      But a bunch of boiler rooms guys, reading a script who weren't as glamorous could sell circles around them at their own "game" ... most of em high were school drop outs... but they could make 3 times the sales in a day, then what these glamorous "technically qualified" guys could sell in a week.

      Pssst...The boiler room telemarketers didn't need to know how to build websites...

      Corporate sales are about technicians... Mom and pop sales are about "Heart".

      I still concur with George in his early teachings, and even not so long ago... that ANYONE can do this if they are desperate.

      Its not only a good plan, it's one that probably any of the three of us talking here would do if we were faced with a choice to make money fast from nothing.
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      • Profile picture of the author DubDubDubDot
        Originally Posted by John Durham View Post

        Okay... you saying web designers don't need sales people to represent them?
        Question. Do these reports tell readers to contact designers and ask them if they need a sales person?.... or do they nudge the clueless into becoming hack service providers?
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        • Profile picture of the author George Wright
          Originally Posted by DubDubDubDot View Post

          Question. Do these reports tell readers to contact designers and ask them if they need a sales person?.... or do they nudge the clueless into becoming hack service providers?
          Good Question,

          I can't speak to other's reports, however I know mine encouraged others to offer services to offline businesses that they were expert in, by way of special training or "learn by doing."

          For instance I came across a lot of restaurants who wanted to just have their Menus online so their customers could go to the WWW on the restaurant's business card.

          Also you would be surprised at the people who told me "I don't want more business I just want a way not to have to answer the phone and answer questions about prices, business hours etc. (one mechanic told me this while laying on the floor under a car as his phone rang off the hook.)

          Then there were the people with PCs that were running so slow under the burden of Norton or McCaffy (spelling) that paid to have more user friendly anti virus programs installed.

          Also, school fund raisers via Internet was big. I just told "How I did it," and encouraged others to use their good skills to do the same.

          Stuff like that.

          Please also let me apologise for blowing up. It's been a long night and day.

          George Wright
          Signature
          "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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          • Profile picture of the author DubDubDubDot
            Originally Posted by George Wright View Post

            I just told "How I did it," and encouraged others to use their good skills to do the same.
            I did not mean for it to sound like I am critical of this concept.

            I moreso can't figure out the people who buy into this sort of thing and duck tape a business together around it if you know what I mean. If someone wants to read these reports, have it be eye opening to them and then pursue it the right way, great. This just seems to be very rare.
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            • Profile picture of the author John Durham
              Originally Posted by DubDubDubDot View Post

              I did not mean for it to sound like I am critical of this concept.

              I moreso can't figure out the people who buy into this sort of thing and duck tape a business together around it if you know what I mean. If someone wants to read these reports, have it be eye opening to them and then pursue it the right way, great. This just seems to be very rare.
              Because they want to know what you know. If you know how to land a customer... they dont care if you are a tech or not... they just want to know how you got that customer...

              Most people are everything BUT a "Business Producer".... that's why most techs work for "Business producers"...

              Techs who dont want to work for business people want to know what the business people know....

              What you sound like to me is a technically skilled person... and if you cant figure out why another person like yourself would want to know how my team sold 19,000 websites in 2000... and how the guy that started that business is still doing it every day 10 years later?

              Then I cant figure that out for the life of me...

              Call me a snake oil salesman, but have YOU ever done that? Are you honestly gonna tell me that tech skills are worth more than that 19,000 sites sold by ignorant telemarketers?

              Do I knowing those things, offer no value teaching them?

              The technicians who perform the work can only exist because of the guys with BALLS that go out and get the business.

              If you don't know how to do that, you want to learn it from someone who does.

              There are gatherers and there are Warriors.

              Read a book called "The peter Principle"

              Most people are technicians delusional about being business people... in our case there are alot of business people as well... delusional about being techs...

              Just because a guy can run a jack hammer doesn't mean he knows how to build a bridge.

              and just because a guy can design a bridge doesnt mean he knows squat about jackhammers... both have their place in the building of the bridge though... and one cant do it without the other...

              Me? I teach sales.
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    • Profile picture of the author MarketAbel
      Originally Posted by DubDubDubDot View Post

      So these reports are essentially "How to pose as a web designer or an SEO and trick offline businesses into paying you."

      Just the other day I saw a sign at an intersection that said something about ranking higher in Google. I did a whois on the address and the guy lives in a ghetto area. I refuse to believe that he possesses any advanced knowledge, or he wouldn't be living where he does. Yet he is bilking companies into paying him at least $100 for his snake oil.
      I don't agree 100% with this line of thinking even though I understand the reasoning.

      Everyone has an idea of what is a "Good" service and unfortunately for me my thought of what is "Good" hurts me. Why? because fro me and prolly for you, a service has to be professional and loaded with extras and fireworks and anything you might see in a storefront or some other corporate marketing strategy...

      But, in reality if this 'ghetto guru' has a computer and subscribes to the right tool or knows how to hire some internet savvy people in ...insert name of country with poor global economy... and gives to that landscaper, roofer, plumber or whoever the ability to gain more business with a... or a better... online presence then that $100 was money well spent.

      My $0.02...
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  • Profile picture of the author Xplasma
    Good idea, I like the philosophy!
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  • Profile picture of the author John Durham
    Thanks Meg. Payin it forward huh?

    I think George and I are both people who were in technology sales long before the internet started... and we are trying to share with these green horns how to rustle up some sales the ole fashioned way... Of course the internet services that can be offered these days are way cooler than the "water purifiers" and "Rainbow vacuum cleaners" of yesteryear.

    There is no doubt we have learned alot from these generation that was "spawned" by us..., be we also have some things to offer back, that they can put in their lunch box and take on their adventure for safe keeping.
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    • Profile picture of the author George Wright
      Originally Posted by John Durham View Post

      Thanks Meg. Payin it forward huh?

      I think George and I are both people who were in technology sales long before the internet started... and we are trying to share with these green horns how to rustle up some sales the ole fashioned way... Of course the internet services that can be offered these days are way cooler than the "water purifiers" and "Rainbow vacuum cleaners" of yesteryear.

      There is no doubt we have learned alot from these generation that was "spawned" by us..., be we also have some things to offer back, that they can put in their lunch box and take on their adventure for safe keeping.
      Thanks John,

      I've had my own little businesses over the years and as you know to sell your service you have to look people in the eye and talk truth to them.

      Some of my customers I had for 30 years, some still call me even though I've been out of "that" business for almost 20 years.

      As far as "professional selling," I was trained in Insurance. I got out soon after I "failed" to sell a life policy to a young man. "I don't need that, he told me, just write my house and car and let me go."

      Well, two months later when his Widow and two small children came to my office, the young widow asked me, "What life insurance did he have?" I said none. She asked "Why?"

      I take what I recommend to people very seriously.

      George Wright
      Signature
      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author TheMagicShow
    Many make the mistakes, of just staying in the IM/money making niches. There are, so many niches outside IM and the money is good if not even better.
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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    • Profile picture of the author John Durham
      Originally Posted by Magic Mel View Post

      Many make the mistakes, of just staying in the IM/money making niches. There are, so many niches outside IM and the money is good if not even better.

      yeah like online export brokering... dont even get me started on that one.
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      • Profile picture of the author theory expert
        Banned
        Originally Posted by John Durham View Post

        yeah like online export brokering... dont even get me started on that one.
        I was reading through your threads and noticed you mentioned do to the turn of the economy you was getting into something else(i think article marketing). I assume online export brokering is not lucrative at this time because if it was you would be doing it. Am I right or am I right.
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        • Profile picture of the author John Durham
          Originally Posted by janok View Post

          I was reading through your threads and noticed you mentioned do to the turn of the economy you was getting into something else(i think article marketing). I assume online export brokering is not lucrative at this time because if it was you would be doing it. Am I right or am I right.
          Ps, Janok. I am still doing it... google "brewster wallpaper alibaba"... you will see me doing it all over place.

          http://www.alibaba.com/product-free/...wallpaper.html

          I have made about 18k this year at it probably... have slowed down alot. (not spam. I dont think anyone here wants to buy 20k worth of wallpaper)
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  • Profile picture of the author John Durham
    It's not AS lucrative... because of gas prices going up kinda shocked the whole industry for awhile (shipping expenses were as much as the loads themselves) but its calming down... I still sell a load here and there to finance myself through a month or two when I need it.

    Ps. Jonok...

    I cant teach guitar because I know how... but I dont do it professionally anymore, and its not because I cant , or that it's not lucrative. It's just not where I am at this juncture.

    Originally Posted by DubDubDubDot View Post

    Question. Do these reports tell readers to contact designers and ask them if they need a sales person?.... or do they nudge the clueless into becoming hack service providers?
    It's called basic business... thought it was a given. Should've spelled it out. They teach that coNCept here alot - make a sale and outsource? Ever heard of it?

    For the life of me I cant understand how thats hard to understand?

    Sorry, I am more of a business developer... I leave the hired work for the hands. I dont get that worker bee mentality... to each his own...

    By the way, you dont have to ask web designers if they need salesman... its obvious that they are all tripping over themselves to find projects... so yes, they need someone like me.

    Guys like me provide them opportunity, and in some instances can be their great white hope, because they are all dressed up with design talent and no place to go.

    Web designers, and techs work for "business developers" by the hour, whatever your name is.

    People dont come to the warrior forum to become techs, they come here to learn how to "market".

    You nameless one...? A number in the warrior forum, just like one of the numbers on my call lists that I blow through 50 of for breakfast whenever I want to...

    A guy like me or George see a guy like you every ten sales calls, and we have a name for em too... you arent a new personality.

    In fact this is excellent training for offline sales people... perfect example of a "personality type" they will run into, that I tell them not to be discouraged by.

    Even though those rocket scientists say that normal people shouldnt try this at home..., even though you didn't think I had a right to be doing this... a few calls later after I meet those _________'s somebody say's "Yeah you are the guy I want to talk to... I like people who speak plain English".

    Anyway, I'm being too passionate today.

    I see George has been smart enough to leave this alone... as will I henceforth.

    Good day sir.

    Originally Posted by thebitbotdotcom View Post

    Not a bad idea at all. I have been kicking it around, but am timid about jumping in...not sure why.
    Go with your gut.
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  • Profile picture of the author humbledmarket
    Banned
    Thanks John, Can't wait for your WSO with the script on offline marketing. Definitely going to try to "market the internet" trying to close off some lose ends of current stuff first. Don't like doing too much balancing act. I'll slip and fall and create a bigger mess...
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  • Profile picture of the author John Romaine
    Ive been doing this very business model for the past 3 months, and Im making anywhere between $6-12K a month. As an experienced web developer, and internet marketer, with extensive SEO knowledge, I have no issues selling turnkey sites to clients. I know what Im doing, Im offering a great deal, and Im confident about my product. This may not be a suitable business model for everyone, but its certainly one worth considering.
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    • Profile picture of the author MarketAbel
      Originally Posted by ramone_johnny View Post

      Ive been doing this very business model for the past 3 months, and Im making anywhere between $6-12K a month. As an experienced web developer, and internet marketer, with extensive SEO knowledge, I have no issues selling turnkey sites to clients. I know what Im doing, Im offering a great deal, and Im confident about my product. This may not be a suitable business model for everyone, but its certainly one worth considering.
      In reply to some other previous posts... me not being up to date on web design etc since my last efforts were circa 2003... I would love to be the guy who 'sells' the internet to offline businesses knowing I can take care of the simple 1-5 page 'glorified business cards'...

      But still be able to 'talk' about helping the larger more professional businesses with their projects and then finding someone like Johnny, here who I can then refer all information gathered and receive a 20% commission or free work on my sites or advice on gaining HUGE biceps (sorry Johnny... nudge nudge) or whatever.

      There are always possibilities to make money even when YOU might not be 'THE' guy to do it.

      Be a facilitator... Be the "Go To" guy that business owners call you (like someone else posted) 10 years later asking if you know how to accomplish something or solve their problem.

      Make money by connecting the person with a problem, with the person that has a solution!
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  • Profile picture of the author John Durham
    On Alibaba? They have an alexa ranking of like 23 or something, it is one of the most high traffic sites on the net. Google loves them. Probably indexed almost immediately.

    You could literally write an article for every affiliate product you promote there and get ranked, even with a free membership you can make 50 listings... I have never taken it that far. I just email buyers there my offer, and sell that way.
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  • Profile picture of the author charlieboy61
    Like your trend of thought. Thanks

    Charles
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    charles

    Life Lessons From My Autistic Child

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  • Profile picture of the author smarks70
    Hey John, I think I smell your next WSO cooking . I was lucky enough to get a review copy of your Telemarketing report, so I would certainly love to see what you could teach us about using Alibaba & online lead generation.

    Just a thought

    Regards,

    Steve
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