You gotta be ON TARGET. Read this and weep.
I've a bunch of websites. Some of them I built 5 years ago when I didn't have much of a clue. Lately I've revisited some of them and I've rewritten Page Titles/METAs/keywords/headings - all that SEO stuff that helps your targeting. But several of these sites were embarrassingly bad. And terminal. They couldn't be saved so I gave them the last rites and buried them.
Which reminded me of this old yarn -
A bagpiper was asked by a funeral director to play at a graveside service for a homeless man. He had no family or friends, so the service was to be at a pauper's cemetery in the Kentucky back country. As the piper was unfamiliar with the backwoods, he got lost and, being a typical man, didn't stop for directions.
He finally arrived an hour late and saw the pastor had apparently gone and the hearse was nowhere in sight. There were only the diggers and crew left and they were eating lunch. The bagpiper felt badly and apologized to the men for being late. He went to the edge of the grave and looked down and the vault lid was already in place. He didn't know what else to do, so he started to play. The workers put down their lunches and began to gather around. He played his heart and soul out for this man with no family and friends.
In fact, he played like he'd never played before for this homeless man, and as he played "Amazing Grace", the workers began to weep. They wept, the bagpiper wept, they all wept together. When the piper finished he packed up his bagpipes and started for his car. Though his head hung low, his heart was full. As he opened the door to his car, he heard one of the workers say, "I never seen nothin' like that before and I've been putting in septic tanks for twenty years."
Yeah...you gotta be on target or you're just playing to the wrong crowd.
Which reminded me of this old yarn -
A bagpiper was asked by a funeral director to play at a graveside service for a homeless man. He had no family or friends, so the service was to be at a pauper's cemetery in the Kentucky back country. As the piper was unfamiliar with the backwoods, he got lost and, being a typical man, didn't stop for directions.
He finally arrived an hour late and saw the pastor had apparently gone and the hearse was nowhere in sight. There were only the diggers and crew left and they were eating lunch. The bagpiper felt badly and apologized to the men for being late. He went to the edge of the grave and looked down and the vault lid was already in place. He didn't know what else to do, so he started to play. The workers put down their lunches and began to gather around. He played his heart and soul out for this man with no family and friends.
In fact, he played like he'd never played before for this homeless man, and as he played "Amazing Grace", the workers began to weep. They wept, the bagpiper wept, they all wept together. When the piper finished he packed up his bagpipes and started for his car. Though his head hung low, his heart was full. As he opened the door to his car, he heard one of the workers say, "I never seen nothin' like that before and I've been putting in septic tanks for twenty years."
Yeah...you gotta be on target or you're just playing to the wrong crowd.
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